I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.

We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections.

If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

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Today I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating heirloom-quality products that honor both the land and the people who steward it.

We talk about the realities of starting a mission-driven brand, the challenges (and wins) of building a regenerative supply chain from scratch, and how she balances entrepreneurship with motherhood. Cate also shares how slowing down, building the right team, and staying rooted in purpose have shaped her vision for the future of her multiple businesses. 

If you’ve ever dreamed of blending creativity, agriculture, and impact into your own work, or you simply love a good story about building something beautiful from the ground up, this episode will leave you both inspired and motivated to take your own next step.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

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In this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks.

We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes can improve the way we interact, collaborate, and support each other, whether online, in meetings, or in everyday life.

Along the way, I share insights from Amanda Palmer, Adam Grant, Chris Voss, and Priya Parker, plus some relatable stories (including one about asking if anyone’s been to the zoo, you’ll laugh!).

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

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This week, I sit down with Mackenzie Burnett, co-founder and CEO of Ambrook, for a conversation that blends tech, ag, leadership, and the courage to jump into something new. Mackenzie shares her path from software and policy into agriculture, why building financial tools for farmers and ranchers became her passion, and how showing up with curiosity (and asking plenty of questions) has been key to Ambrook’s success. We also dig into what it takes to build trust in ag communities, why feedback is a gift, and how imposter syndrome shouldn’t keep you from solving problems you care about.

We cover everything from the realities of startup life to what it’s like leading in a niche industry, plus Mackenzie’s surprising journey to becoming an amateur boxer. Whether you’re an entrepreneur, ag business owner, or just someone curious about blending industries, this episode is packed with insight and inspiration. 

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Today I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith.

In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future.

Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss.

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This week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes.

I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first. 

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Today I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling. 

Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started.

In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything.

Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart.

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This week, I’m joined by the vibrant and faith-filled Skylar Richardson, founder of SkyGardens in West Texas. Raised on a cotton farm, Skyler’s journey took a turn from law school ambitions to flower farming—thanks to a canceled LSAT, a supportive family, and a deep sense of purpose rooted in faith and community.

In this episode, we dive into what it really takes to grow delicate blooms in the middle of dust, drought, and 30 mph winds. Skyler shares the miracle moments behind her flower farm’s beginnings, the challenges of farming in unpredictable conditions, and why inviting the community to experience the farm firsthand has been such a powerful part of her mission. If you’ve ever felt called to pivot your plans, lean into your faith, or just want to hear a story about beauty blooming where it “shouldn’t,” this one’s for you.

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This week, I’m behind the mic solo sharing two podcast episodes that really challenged and inspired me, and I think they’ll do the same for you. Both come from The Skinny Confidential Him & Her Podcast, and while the guests (Piers Morgan and Emma Grede) couldn’t be more different, they left me thinking about two things we all need more of: the ability to really listen to people we don’t agree with, and the willingness to put in the work if we want to build a life of freedom. From creating meaningful conversations to embracing the grind, these episodes hit on lessons that are so relevant in both our personal and professional lives.

I’m sharing why those interviews stuck with me, how they apply to leadership in ag and western industries, and why I think we’ve got to stop shaming hustle and start owning the season we’re in. Whether you’re just starting out or building your next chapter, I hope this episode is a reminder that growth isn’t always comfortable, but it’s always worth it. If something’s been challenging you lately, a book, a podcast, a conversation—I’d love to hear it. Let’s keep learning, listening, and leading with purpose.

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I’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally. 

In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers.

We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration.

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