Leaders Of The West

By Jessie Jarvis

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West i... more

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The podcast currently has 182 episodes available.

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Number 1: 169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead
This is Part 2 of a two-part episode with Sharon K. Beach. Listen to last week’s episode where Sharon shared the incredible story of surviving a kidnapping, a life-threatening medical battle, and a decades-long fight within the justice system. This week, we're continuing the conversation by digging into what carried her through it all: mental toughness. Sharon shares her ABCs of surviving: attitude, belief, and choice. She also shares how faith, forgiveness, determination, and a refusal to let her past control her helped her rebuild an extraordinary life. We talk about what it means to keep going when life looks nothing like you planned, why asking for help is a sign of strength, and how even our hardest experiences can become part of someone else's survival guide. If you're walking through your own version of rock bottom, this conversation is a powerful reminder that healing takes time and there are people willing to help. Be sure to subscribe/follow the show so you never miss an episode! Connect with Sharon K. Beach:Visit her websiteSign up for release dates and info for her book Don’t You Dare Let Go Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Resources & Links:Ep 168: Surviving the Unimaginable with Sharon K. Beach, Pt 1: What She Lived ThroughSame Kind of Different As MeNational Domestic Violence Hotline: 1-800-799-7233Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
August 18, 202621min
Number 2: 168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through
Some stories are too important not to tell. This is Part 1 of a two-part episode where Sharon Beach joins me to share the remarkable story that changed her life forever. In 1989, Sharon was kidnapped and held captive for four days and five nights. What followed wasn't just a fight for survival, but years of overcoming life-threatening medical complications and navigating an incredibly difficult justice system. In this episode, Sharon shares how faith and strategy helped her survive, the intense challenges she faced after escaping, and the resilience that carried her through it all. While this conversation is difficult, it is ultimately a story of perseverance. Be sure to come back next week for Part 2, where we dive into the mindset, mental grit, and life lessons that helped Sharon build an extraordinary life after tragedy. Be sure to subscribe/follow the show so you never miss an episode! Connect with Sharon:Visit her websiteSign up for release dates and info for her book Don’t You Dare Let Go Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Resources & Links:National Domestic Violence Hotline: 1-800-799-7233Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
August 11, 202626min
Number 3: 173. Jake Nelson Is Rewriting How Cattle Get Sold
What happens when a rancher sees a hurdle in the cattle industry and decides to build the solution himself? This week, I'm joined by Jake Nelson, rancher, Army veteran, and founder of CattleQuest. Jake shares how his background in ranching, military service, and entrepreneurship led him to create a tool that brings cattle market data from multiple stockyards into one place, helping producers make more informed decisions about when and where to buy and sell their cattle. We talk about taking an idea from a conversation to an actual product, the challenge of introducing new technology into an industry that can be resistant to change, and why Jake chose to launch before everything was perfect. Jake also shares how his military experience shaped the way he approaches leadership, fear, and adversity, and why pushing through uncomfortable situations can leave you more capable on the other side. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jake:Visit the CattleQuest website Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Resources & Links:Never Split the Difference: Negotiating as if Your Life Depended on It by Chris VossJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
September 15, 202633min
Number 4: 171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch
This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising. Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry. Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here. Be sure to subscribe/follow the show so you never miss an episode! Connect with Catherine:Visit V8’s websiteFollow on Instagram @v8ranchFollow on YouTube @V8RanchCattle Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Resources & Links:Purple Cow by Seth GodinAuthor Freida McFaddenOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
September 01, 202641min
Number 5: 170. Joining Forces with The League and Dana Jensen
If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is for you. I'm joined by Dana Jensen, Managing Director of The League, an organization dedicated to advancing the equine and ag event industry through education, professional development, networking, and shared standards. Dana shares her own journey from horse-crazy kid to competitor, show producer, facility director, and eventually leader of The League. We also dive into some of the organization's incredible resources, including its Footing Academy and Certified Manager of Equine Centers credential, plus why The League recently expanded its membership to include producers, young professionals, breed associations, and others throughout the industry. And we're sharing something exciting! Of The West and The League are joining forces for a free town hall focused on 2026 hiring trends, tips, and best practices. We'll be talking about the challenges that facilities and event producers face when it comes to finding qualified people, building stronger teams, and hiring full-time, part-time, seasonal, temporary, and contract help. If you're involved in producing equine or Western events at any level, we hope you'll join us. Click here to sign up. Be sure to subscribe/follow the show so you never miss an episode! Connect with Dana: Visit The League’s websiteFollow on Instagram @theleaguehub Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Resources & Links:The Ag + Equine Hiring Town Hall from The League & Of The WestOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
August 25, 202637min