The Next Generation

Jessica Groskopf shares her journey of financial literacy as a young producer in agriculture and the importance of building a financial team. She emphasizes the need for farmers and ranchers to have flexible accounts that allow for withdrawals or borrowing without penalties. Jessica discusses the concept of good debt and the importance of using debt as a tool to achieve financial goals. She also highlights the need for separating business and personal finances, budgeting for family living expenses, and prioritizing savings and investments. Jessica recommends exploring different account types, such as high-yield savings accounts and bonds, and diversifying investments. In this conversation, Jessica Groskopf and Lauren discuss the importance of having an emergency fund and the need for farmers and ranchers to have cash available immediately. They emphasize the importance of separating personal and business finances and paying yourself as a business owner. They also discuss the key to success in investing, which is giving it time and selecting the right accounts and investments. They touch on the use of life insurance policies in agriculture, such as using them in buy-sell agreements or to cover debt. They stress the importance of building a rock star team of advisors and understanding the financial aspects of the business.

Takeaways

Building a financial team is crucial for farmers and ranchers to navigate their finances effectively.

Not all debt is bad; debt can be a tool if used properly to achieve financial goals.

Separating business and personal finances is important for financial stability.

Budgeting for family living expenses and prioritizing savings and investments are key to long-term financial success.

Exploring different account types and diversifying investments can help maximize returns. Having an emergency fund is crucial for farmers and ranchers to cover unexpected expenses.

Separate personal and business finances and pay yourself as a business owner.

Investing requires giving it time and selecting the right accounts and investments.

Life insurance policies can be used in buy-sell agreements or to cover debt.

Build a rock star team of advisors and understand the financial aspects of the business.

Chapters

00:00 Introduction and Background

02:20 The Importance of Saving and Flexible Accounts

07:49 Building a Financial Team

13:01 Using Debt as a Tool

25:46 Budgeting and Prioritizing Savings

30:57 Exploring Different Account Types and Diversifying Investments

31:28 The Importance of an Emergency Fund

36:32 Paying Yourself as a Business Owner

41:47 Investing: Give It Time and Choose Wisely

45:19 Life Insurance in Agriculture

51:52 Building a Rock Star Team of Advisors

Jessica’s Links:

Website: jessicagroskopf.com/

Instagram: www.instagram.com/jessica_groskopf?igsh=MWZzZ2ptMGl6ajI1dw==

Amanda Nigg, founder of FarmFit Training, shares her unique journey from the medical field to agriculture and how it led her to prioritize physical and mental health in the farming community. She emphasizes the importance of taking care of oneself and the correlation between physical fitness and mental wellbeing. Amanda discusses the need for confidence and resilience in agriculture and how investing in one's health can lead to a more fulfilling and active life. She encourages farmers to break away from old-school thinking and prioritize their own health to ensure a sustainable future for themselves and future generations. Amanda Nigg emphasizes the importance of being a strong role model for her children and the driving force behind her fitness journey. She shares her personal struggles and how she overcame them, encouraging others to take control of their lives and make positive changes. Amanda discusses the holistic approach to nutrition and wellness, highlighting the significance of fueling the body correctly and creating sustainable habits. She introduces her fitness program, FirmFit Training, which focuses on workouts, nutrition guidance, and mental health services. Amanda emphasizes the sense of community and support within her program and encourages the next generation to take the first step towards their goals.

Takeaways

Chapters

00:00 Introduction and Background

02:08 A Unique Journey to FarmFit Training

09:07 The Correlation Between Physical Fitness and Mental Wellbeing

15:40 Building Confidence and Resilience in the Farming Community

27:49 Breaking Away from Old-School Thinking in Agriculture

34:47 Becoming a Role Model

39:49 The Importance of Nutrition and Wellness

53:13 FirmFit Training

57:01 Building a Supportive Community

01:00:53 Taking the First Step

Amanda's Links:

Farm Fit Training - Instagram - TikTok - YouTube - Facebook - Farm Fit in 21 Days

In this conversation, Lauren interviews Jonwyn Ayres, a young agriculturalist, about her journey in agriculture and her passion for the environment. Jonwyn shares her experiences growing up in a ranching family, her involvement in FFA and 4-H, and her transition to collegiate livestock judging. She also discusses her TEDx talk on the environment and agriculture, where she addresses the topic of "cow farts" and their impact on the environment. Jonwyn emphasizes the importance of having conversations with consumers and bridging the gap between producers and the general public. She encourages producers to be open-minded and engage in meaningful discussions to educate consumers about the environmental sustainability of cattle production. The conversation covers various topics related to agriculture and advocacy. It emphasizes the importance of being environmentally sound while maintaining profitability. It also discusses the need to bridge the gap between producers and consumers by sharing personal stories and finding common ground. The conversation encourages the next generation of agriculture to be advocates of science and to stay determined and enthusiastic in pursuing their goals.

Takeaways

Engaging in conversations with consumers is crucial for educating them about the environmental sustainability of cattle production.

Producers should approach conversations with an open mind and be willing to listen to consumers' perspectives.

Planting seeds of knowledge and curiosity in conversations with consumers can lead to a better understanding and appreciation of agriculture.

Efforts to improve genetics and breeding decisions in cattle production can contribute to environmental sustainability.

Longevity and fertility in cattle can have a positive impact on the environment by reducing the need for new replacement females. Strive for environmentally sound practices while maintaining profitability

Bridge the gap between producers and consumers by sharing personal stories and finding common ground

Be an advocate of science and stay informed

Stay determined and keep pushing forward

Enthusiasm is key in making a difference

Chapters

00:00 Introduction and Background

03:19 Upbringing and Involvement in Agriculture

08:23 Passion for the Environment and TEDx Talk

15:31 Conversations with Consumers

28:54 Balancing Profitability and Environmental Sustainability

30:18 Bridging the Gap: Sharing Personal Stories with Consumers

32:29 Advocating for Science in Agriculture

35:49 The Importance of Determination in the Agriculture Industry

38:38 Enthusiasm: A Key Ingredient for Success in Agriculture

Jonwyn's Links:

Instagram - Facebook - Ted Talk

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Lauren Schmid-Brough discusses the importance of marketing and branding in the agricultural industry, sharing her journey and insights into marketing philosophy, brand identity, and online marketing. She emphasizes the need for clear goals, budget considerations, and the role of print and online marketing in achieving marketing objectives. The conversation covers a wide range of topics related to branding, marketing, authenticity, and the importance of a strong online presence. It also delves into the significance of websites, social media, and the use of AI in marketing. The guest, Lauren Schmid-Brough, shares valuable insights and advice for the next generation of agriculture, emphasizing the importance of authenticity and finding passion in one's work.

⁠⁠⁠⁠✍️⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)

⁠⁠⁠⁠✍️⁠⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!⁠⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)

Takeaways

Chapters

00:00 The Importance of Marketing and Branding in Agriculture

11:00 Setting Clear Goals for Marketing Success

32:41 Building Brand Identity and Online Presence

33:00 The Power of Authenticity in Branding and Marketing

39:43 Navigating the Digital Landscape: Websites and Social Media

41:29 The Role of AI in Marketing and Branding

48:18 Passion and Authenticity in Agriculture and Marketing

Lauren's Links:

Instagram - Facebook - Website - Get Logo and Brand Work from Lauren

Adele Schott discusses her journey of returning to the family ranch and the challenges of succession. She shares her experiences of leaving the ranch to gain worldly knowledge and skills, working in restaurants, and cowboy-ing on different ranches. Adele explains how her experiences off the ranch influenced her approach to ranching and the changes she brought back, such as a focus on food and selling beef to restaurants. She also talks about the accidental shift to raising Corriente cattle and the challenges and emotions involved in succession planning. In this conversation, Adele Schott shares her experience of transitioning the family ranch to the next generation. She emphasizes the importance of humility, adaptability, and open communication in the process. Adele and her brother have found their own unique roles on the ranch, with Adele focusing on managing livestock and her brother focusing on wildlife conservation and agritourism. They work together to improve the land and honor their family's legacy. Adele advises the next generation to stay humble, be flexible, and share knowledge with each other. ranching, succession, agriculture, women in agriculture, ranch life, leaving and returning, worldly knowledge, skills, restaurants, Corriente beef, family business, emotional challenges, compromise, moving forward, family ranch, transition, humility, adaptability, communication, roles, wildlife conservation, agritourism, legacy

Adele's Links:

6 Ranch Website - Instagram - Facebook

Kacee Bohle, a speaker and coach in the agricultural industry, shares insights on achieving balance, overcoming burnout, and setting healthy boundaries. Burnout is doing too much of the wrong type of work, and it can creep up slowly or result from misaligned expectations. To overcome burnout, Casey suggests pausing to evaluate, setting boundaries, and aligning work with passions and purpose. Practical tips include stopping, dropping ego and tasks that don't align, and rolling with what energizes you. Casey also emphasizes the importance of communication and saying no to protect your mental and physical space. The conversation explores the importance of setting boundaries and practicing self-validation to avoid burnout. It emphasizes the need to delegate tasks and find balance in both personal and professional life. The concept of Ikigai, which focuses on aligning one's interests, skills, and the needs of the world, is discussed as a way to find purpose and fulfillment. The conversation also addresses the challenges of navigating family expectations and finding one's own path in the agricultural industry. The key takeaway is to communicate openly, trust your intuition, and be present in the moment.

Takeaways

Burnout is doing too much of the wrong type of work and can result from misaligned expectations.

To overcome burnout, pause to evaluate, set boundaries, and align work with passions and purpose.

Practical tips include stopping, dropping tasks that don't align, and rolling with what energizes you.

Communication is key in setting and maintaining boundaries, and saying no allows you to say yes to what aligns with your life.

Recognize the difference between boundaries and requests, and give yourself a moment before responding to protect your mental and physical space. Setting clear boundaries and knowing your priorities is essential to avoid burnout.

Practicing self-validation and reminding yourself of your boundaries can help you say no more often.

Delegating tasks and finding a balance between work and personal life is crucial for overall well-being.

The concept of Ikigai, aligning interests, skills, and the needs of the world, can help find purpose and fulfillment.

Navigating family expectations in the agricultural industry requires open communication and understanding of individual desires and talents.

Chapters

00:00 Introduction to Kacee and Purpose-Driven Living

10:26 Practical Tips for Preventing and Relieving Burnout

28:34 The Art of Saying No and Protecting Your Mental and Physical Space

35:05 Automate, Delegate, and Eliminate

46:13 Finding Your Ikigai and Embracing Change

55:55 The Importance of Communication and Trusting Your Intuition

Kacee's Links:

Website - Instagram

Cassidy Johnston, owner of Not Your Average Rancher, shares her journey as a first-generation rancher and the importance of communication and succession planning in the agriculture industry. She emphasizes the need for inclusivity and support for new ranchers, as well as the significance of clear communication in both family and business relationships. Cassidy highlights the challenges faced by the next generation of producers and the need for mentorship and guidance. She also discusses the importance of setting goals, creating a mission and vision, and involving the next generation in decision-making processes. In this conversation, Cassidy and Lauren discuss the importance of planning for the future of farms and ranches. They emphasize the need for open communication, setting a vision and mission, and involving the next generation in the planning process. They also highlight the importance of seeking help from professionals and being open-minded to new ideas. Cassidy encourages the next generation to never stop learning, find ways to help, and avoid the pitfalls of ego. They close the conversation with a lighthearted discussion about fashion trends in the industry. first-generation ranchers, communication, succession planning, inclusivity, mentorship, goals, mission and vision, decision-making, planning, communication, vision, mission, next generation, learning, help, ego,

Cassidy's Links:

Website - Instagram - Linkedin

Callie Thorne, a North Dakota rancher and entrepreneur, shares her journey of balancing motherhood and entrepreneurship. She emphasizes the importance of having a mindset that allows for multiple roles and opportunities. Callie discusses the need for clear communication and setting boundaries with family members in the ranching business. She also highlights the power of mindset shifts and the importance of personal development in entrepreneurship and agriculture. Callie encourages individuals to challenge traditional thinking and find opportunities in every circumstance. In this conversation, Calli Thorne discusses the importance of mindset, personal growth, and building strong relationships in the agriculture industry. She emphasizes the need to surround oneself with positive influences and to continuously learn and adapt. Calli also highlights the significance of celebrating successes and looking back at how far one has come. The conversation touches on mental health and the importance of open communication and support within the agricultural community. Calli provides advice on finding one's purpose, aligning actions with values, and taking intentional steps towards personal and professional growth. ranching, entrepreneurship, motherhood, mindset, communication, boundaries, personal development, agriculture, agriculture, mindset, personal growth, relationships, positive influences, learning, celebrating successes, mental health, open communication, support, purpose, values, intentional steps, personal and professional growth

In this conversation, Lauren and Macy discuss various topics related to agriculture, including being a woman in ag, starting a livestock business, mental health, and the importance of sharing your story. Macy shares her personal journey of growing up in the cattle industry, starting her own livestock business with her mom and sister, and the challenges and rewards that come with it. They also emphasize the importance of being open and nonjudgmental when talking about agriculture with consumers and the need to prioritize mental health and seek help when needed. They discuss the role of faith in their lives and how it can provide comfort and strength during difficult times. In this conversation, Macey and Lauren discuss various topics including mental health in agriculture, the importance of having a relationship with God, the role of women in agriculture, and the challenges and blessings of working with family. They emphasize the need for authenticity, humility, and open communication in the industry. They also encourage young people in agriculture to take opportunities, ask for what they want, and be willing to learn and grow. agriculture, women in ag, livestock business, mental health, sharing your story, faith, mental health, agriculture, God, women in agriculture, working with family, authenticity, humility, communication, opportunities, learning, growth

Macey's Instagram

Letty McKinney shares her journey as an entrepreneur in the ranching industry, including starting a direct selling beef business and running a wedding venue and Airbnb. She discusses the challenges of running a ranching operation and the need for additional revenue streams. Letty also addresses imposter syndrome and the importance of personal growth and development in business. In this conversation, Lettie McKinney shares her experiences and insights on maintaining a positive attitude, finding your niche in agriculture, adapting to change, having difficult conversations with family, creating your own path, navigating the challenges of entrepreneurship, and setting goals for the future. She also discusses the importance of personalized business strategies and offers coaching to young people in agriculture. You can find Lettie on Instagram and TikTok at Letty.McKinney and on Airbnb as The Bin.