Cassidy Johnston, owner of Not Your Average Rancher, shares her journey as a first-generation rancher and the importance of communication and succession planning in the agriculture industry. She emphasizes the need for inclusivity and support for new ranchers, as well as the significance of clear communication in both family and business relationships. Cassidy highlights the challenges faced by the next generation of producers and the need for mentorship and guidance. She also discusses the importance of setting goals, creating a mission and vision, and involving the next generation in decision-making processes. In this conversation, Cassidy and Lauren discuss the importance of planning for the future of farms and ranches. They emphasize the need for open communication, setting a vision and mission, and involving the next generation in the planning process. They also highlight the importance of seeking help from professionals and being open-minded to new ideas. Cassidy encourages the next generation to never stop learning, find ways to help, and avoid the pitfalls of ego. They close the conversation with a lighthearted discussion about fashion trends in the industry. first-generation ranchers, communication, succession planning, inclusivity, mentorship, goals, mission and vision, decision-making, planning, communication, vision, mission, next generation, learning, help, ego,

Cassidy's Links:

Website - Instagram - Linkedin