Lauren Schmid-Brough discusses the importance of marketing and branding in the agricultural industry, sharing her journey and insights into marketing philosophy, brand identity, and online marketing. She emphasizes the need for clear goals, budget considerations, and the role of print and online marketing in achieving marketing objectives. The conversation covers a wide range of topics related to branding, marketing, authenticity, and the importance of a strong online presence. It also delves into the significance of websites, social media, and the use of AI in marketing. The guest, Lauren Schmid-Brough, shares valuable insights and advice for the next generation of agriculture, emphasizing the importance of authenticity and finding passion in one's work.

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Takeaways

Chapters

00:00 The Importance of Marketing and Branding in Agriculture

11:00 Setting Clear Goals for Marketing Success

32:41 Building Brand Identity and Online Presence

33:00 The Power of Authenticity in Branding and Marketing

39:43 Navigating the Digital Landscape: Websites and Social Media

41:29 The Role of AI in Marketing and Branding

48:18 Passion and Authenticity in Agriculture and Marketing

Lauren's Links:

Instagram - Facebook - Website - Get Logo and Brand Work from Lauren