In this conversation, Lauren interviews Jonwyn Ayres, a young agriculturalist, about her journey in agriculture and her passion for the environment. Jonwyn shares her experiences growing up in a ranching family, her involvement in FFA and 4-H, and her transition to collegiate livestock judging. She also discusses her TEDx talk on the environment and agriculture, where she addresses the topic of "cow farts" and their impact on the environment. Jonwyn emphasizes the importance of having conversations with consumers and bridging the gap between producers and the general public. She encourages producers to be open-minded and engage in meaningful discussions to educate consumers about the environmental sustainability of cattle production. The conversation covers various topics related to agriculture and advocacy. It emphasizes the importance of being environmentally sound while maintaining profitability. It also discusses the need to bridge the gap between producers and consumers by sharing personal stories and finding common ground. The conversation encourages the next generation of agriculture to be advocates of science and to stay determined and enthusiastic in pursuing their goals.

Takeaways

Engaging in conversations with consumers is crucial for educating them about the environmental sustainability of cattle production.

Producers should approach conversations with an open mind and be willing to listen to consumers' perspectives.

Planting seeds of knowledge and curiosity in conversations with consumers can lead to a better understanding and appreciation of agriculture.

Efforts to improve genetics and breeding decisions in cattle production can contribute to environmental sustainability.

Longevity and fertility in cattle can have a positive impact on the environment by reducing the need for new replacement females. Strive for environmentally sound practices while maintaining profitability

Bridge the gap between producers and consumers by sharing personal stories and finding common ground

Be an advocate of science and stay informed

Stay determined and keep pushing forward

Enthusiasm is key in making a difference

Chapters

00:00 Introduction and Background

03:19 Upbringing and Involvement in Agriculture

08:23 Passion for the Environment and TEDx Talk

15:31 Conversations with Consumers

28:54 Balancing Profitability and Environmental Sustainability

30:18 Bridging the Gap: Sharing Personal Stories with Consumers

32:29 Advocating for Science in Agriculture

35:49 The Importance of Determination in the Agriculture Industry

38:38 Enthusiasm: A Key Ingredient for Success in Agriculture

Jonwyn's Links:

Instagram - Facebook - Ted Talk

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