Letty McKinney shares her journey as an entrepreneur in the ranching industry, including starting a direct selling beef business and running a wedding venue and Airbnb. She discusses the challenges of running a ranching operation and the need for additional revenue streams. Letty also addresses imposter syndrome and the importance of personal growth and development in business. In this conversation, Lettie McKinney shares her experiences and insights on maintaining a positive attitude, finding your niche in agriculture, adapting to change, having difficult conversations with family, creating your own path, navigating the challenges of entrepreneurship, and setting goals for the future. She also discusses the importance of personalized business strategies and offers coaching to young people in agriculture. You can find Lettie on Instagram and TikTok at Letty.McKinney and on Airbnb as The Bin.