Today I chat with CEO of Reputation Science, Natasha Konstantinova, a very experienced international communications professional.

Natasha is from Russia, she went to university in Kyiv in Ukraine and she now lives and works between Switzerland and the United States.

We chat about the role of communications, the importance of truth and the huge difference between Breaking News and Breaking Stories.

Through her own life experience and that of her family and friends who live in Russia, she gives us valuable insights into what ordinary Russians believe is happening in Ukraine and how many say they are "going back to 1937".

This war is a war on truth and when truth disappears, this is what you get.

Enjoy the show!

This show has been brought to you by Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing Agency in Ireland with offices in Dublin and Cork.

Podcast Production by Greg Canty

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