Working Girl Talk

A WICKED Marketing Formula

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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

Today, we're discussing:

  • WICKED vs. Gladiator II marketing strategies — what worked? And why? 
  • Instagram's new reset feature 
  • Sabrina Carpenter's Nonsense Christmas trailer
  • Threads has seen 35 million new users in November (Axios)
  • Black Friday ads go simple
  • College Bowl season begins (RIP Pop-Tarts Mascot)

    • On today's WORK BREAK:

    • A very WICKED Recap
    • Gladiator II Recap
    • The Silence of the Lambs Recap
    • Yellowstone Recap

      • Episode Sources/Links:

      • Box office numbers via FastCompany
      • WICKED Collabs via Hollywood Reporter
      • COLAssuem recap via Yahoo! Entertainment
      • Gladiator 2's big ad buy via The New York Times
      • Instagram reset feature news via Meta
      • 35 million new Threads users via AXIOS
        • ...more
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