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Community hospital CEO Dan Rohrbach shares highlights from a decade-long journey of growth and improvement at Southwest Health.

He emphasizes the importance of balancing speed and staff well-being, managing through crisis, investing in culture, and the value of external expertise.

Gain valuable insights on attracting top talent and elevating your organization’s reputation through cultural investment

Episode Insights & Takeaways:

• A strong culture can attract talent and make an organization a sought-after place for both employees and patients.
• Patience is essential in cultural transformation, as it takes time to build a strong foundation. 
• Balancing speed and staff well-being during times of growth are crucial for sustainable success.
• Investing in culture does indeed yield a positive and measurable return on investment.
• External expertise can provide valuable insights and accelerate progress.
• Being genuine and honest builds trust and respect.

We’re stepping forward in a bigger way—growing our team of rural healthcare experts, growing our capabilities by adding a strategic planning division … all of this so we can expand our ability to help even more rural hospitals and other small healthcare organizations in 2026. … We’d love to explore how we can support your organization in being the provider- and employer-of-choice so you can keep care local and margins strong! Learn more at CaptoneLeadership.net

Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.

2. Subscribe to our Email Newsletter
Get practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won’t find on the podcast.
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3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [email protected] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.