What happens when a bold experiment meets resistance from the very community it was meant to inspire? In Part 2, Maggie Anderson, CEO and co-founder of The Empowerment Experiment Foundation, unpacks the pushback, the history, and the hard truths behind the Buy Black movement. From the historical erosion of Black-owned businesses to the concept of economic leakage—where dollars exit Black communities at an alarming rate—Maggie connects the dots between systemic inequality and everyday spending choices. Through stories of leadership, celebrity influence, and corporate supplier diversity, she charts a path from frustration to momentum, challenging listeners to see conscious consumerism not as a trend, but as a transformative force for lasting economic equity.

Episode Highlights:

02:16 Backlash: Why the Black Community Resisted

04:37 History of Lost Black Businesses

07:58 Economic Leakage Explained

10:15 Turning Pain Into Momentum

12:55 Leadership and Spending Power

15:48 Celebrities Breaking the Taboo

23:23 Supplier Diversity 

26:38 Final Thoughts