Be BOLD Branding

What if the reason your technology isn't selling has nothing to do with the technology itself — and everything to do with the story you're telling about it? Steve Stratton learned that lesson the hard way. A former White House communicator, Secret Service agent, and Special Forces Green Beret who spent over 30 years in cybersecurity, Steve watched customers reach for their phones during important presentations that should have had their full attention. That moment changed everything. Today, as the Tech Story Strategist, Steve provides profit-minded tech companies with a story-driven approach to selling their product — helping teams in defense, intelligence, and cybersecurity markets turn complex technology into stories that create sales. Because in his world, the best technology doesn't always win. The technology with the most memorable story does. Steve is also a BrandFace client, and you’ll hear about the branding journey that's helping his mission reach the companies that need it most.

Episode Highlights:

04:55 Green Beret Mindset

07:04 White House Breakthrough

12:04 When Presentations Fail

15:47 Novelist Meets Tech Sales

19:07 Story Selling In Action

22:13 Why Stories Beat Specs

25:54 Thrillers And Story Craft

39:12 How to Connect with Steve Stratton

https://www.linkedin.com/in/ststratton

Some lessons stay with you for life. For Buck Seward, it started at thirteen years old on a construction crew, where carpenters, electricians, and plumbers taught him that when you show up, do the right work, and surround yourself with good people — even the toughest jobs become something worth building. That lesson carried him through The Citadel on a football scholarship, a JD from Emory Law School, and a $30M humanitarian relief operation spanning four countries across the Balkans. Today, Buck channels three decades of global leadership experience into partnering with mid-market manufacturing leaders to take their organizations from crisis to confidence in 90 days — and building transformations that last long after he's gone. Buck is also a BrandFace client, and you’ll hear about the branding journey that's helping his mission reach the leaders who need it most.

Episode Highlights:

03:31 Construction Crew Lessons

06:43 Citadel And Law

15:29 Mid Market Turnarounds

18:36 Crisis Signals

24:08 Cross Functional Teams

25:32 Next Decade Vision

26:07 AI With Expert Guardrails

27:52 Operating To Win Workshops

29:51 Supply Chain Reality Check

52:26 How To Connect With Buck Seward

(19) R Daniel "BUCK" Seward, JD, SHRM-SCP | LinkedIn 

Lumitra Advisors | From Crisis to Confidence in 90 Days 

The most decisive battles leaders face are never fought in boardrooms. They happen in the quiet, unseen space where an unchecked inner critic can silently sabotage even the most capable leader. Morice "Coach Mo" Mabry has built his life's work around that truth. A coach, author, and podcast host who brings an athletic mindset to executive coaching unlike anything traditional, Coach Mo is on a mission to prove that every leader needs a locker room. As the creator of the Inner Arena™, he partners with government and higher education organizations to develop leaders who lead with composure, confidence, and conviction — from the inside out. Coach Mo is also a BrandFace client, and you’ll hear about the branding journey that's helping him focus his efforts into a powerful movement. 

Episode Highlights:

04:48 Sports to Leadership

09:10 Coaching Found Him

10:35 Launching DOJ Coaching

16:35 Inner Arena Explained

21:42 Book and Podcast

25:52 ICF Leadership Role

33:10 Brand Blueprint Wins

39:57 How to Connect with Morice Mabry

MoriceMabry.com

Your brand is the most important tool in your toolbox — so why do so many coaches, consultants, and experts get the building process so wrong? The truth is, it's not entirely their fault. In this episode, Tonya and Michael break down the two most common brand building mistakes that are quietly costing experts like you time, money, and the right prospects. The good news? Once you know what they are, both are completely fixable. And if you've ever wondered why your marketing isn't producing the results you know it should — this episode is your answer.

Show Links: 

brandfaceguide.com

Did you know that 98% of people will meet your brand before they ever meet you? That means your social media, your website, your videos, and your marketing materials are making a first impression long before you ever get the chance to. So the question is — is what they're seeing actually representing you the way you deserve? In this episode, Tonya and Michael break down the critical role your brand plays in attracting the right prospects, commanding the right price, and setting you apart from every competitor in your space. They walk you through their proven three-part Define, Develop, and Display formula — the same system that has helped thousands of coaches, consultants, and experts build brands they're proud for the world to see. Because when 98% of people meet your brand first, you don't get a second chance at that first impression.

Show Links: 

brandfaceguide.com

Your brand has one job above all others — to turn your purpose into profit. But for most coaches, consultants, and experts, that's exactly where things break down. In this episode, Tonya and Michael walk you through four powerful questions designed to help you determine whether your brand is truly working for you — or quietly working against you. From whether you're charging what you're really worth, to whether you're accidentally attracting the wrong prospects entirely, these questions shine a light on the gaps most business owners never even know exist. If your pipeline feels unprofitable, misaligned, or full of the wrong people, the answer isn't more marketing. It starts right here, with the one goal your brand should always be achieving.

A year ago, Kevin Smith joined us to share how a stranger returning his lost wallet on Good Friday sparked a movement that would connect communities worldwide through the simple but powerful act of kindness. That episode resonated deeply with our audience — and we knew we had to bring him back. In this conversation, we catch up with Kevin to find out what has transpired since we last spoke. How has Kindness Worldwide grown? What unexpected doors has the mission opened? And what has Kevin learned about the ripple effect of compassion over the past year? If you believed in this mission then, you'll be inspired by where it is today.

Episode Highlights:

04:29 Award Winning Documentary

08:18 Growth And Tipping Point

09:23 Kindness Week Framework

10:28 ROK Platform Launch

12:06 Defining Kindness Deeper

21:04 Building The Nonprofit

26:00 Empathy Erosion And Hope

31:30 How to Connect with Kevin Smith

KindnessWorldwide.org

Before your brand can shine for the world, it has to start within. In this episode, Tonya and Michael reveal the three things that need to happen before you present yourself the way you truly want the world to see you. From the stories you tell yourself — including the ones that aren't true — to the unique path that sets you apart from everyone else in your space, this conversation goes deeper than logos, taglines, and social media posts. Because when your inner brand is built on conviction, no one can shake the confidence that comes with it. Your story matters more than you know. This is where it all begins.

Episode Highlights:

You've been posting on social media, attending networking events, and investing in marketing — so why aren't the right prospects showing up? If this sounds familiar, here's what nobody has told you: the problem isn't your marketing. It's what's underneath it. In this episode, Tonya and Michael pull back the curtain on one of the most common and costly mistakes experts, coaches, and consultants make — spending money to promote a brand that was never truly built in the first place. From the difference between building a brand and promoting one, to why a logo, photo, and tagline barely scratch the surface, this episode gives you three critical questions to ask yourself before you spend another dollar on marketing. Because when the foundation is broken, everything built on top of it will be too. And the good news? It's fixable.

Episode Highlights:

01:34 Michael’s Brand Journey

04:32 Branding vs Marketing

05:30 Logo Isn’t a Brand

07:25 Brand First Then Promote

10:58 Three Step Recap

11:43 How to Connect with BrandFace

www.brandfacestar.com 

What does it take to rebuild your life when everything has been stripped away — your health, your finances, and even your memory? Aaron Chapman knows that answer better than most. His path to becoming one of the top mortgage professionals in the country ran through cattle ranches, oil fields, mining operations, and a motorcycle accident that left him with 17 broken bones, a head injury, and a negative net worth. He had to relearn how to walk, rebuild his memory, and reconstruct his business from the ground up. Today, Aaron is ranked in the top 1% of mortgage loan originators in the country — out of more than one million — advising over 100 clients a month on the acquisition and financing of cash-flow positive investment properties. His success is a testament to what faith, grit, and relentless persistence can build — even from the very bottom.

Episode Highlights:

06:57 Ranch Work Lessons

11:11 Mining and Layoffs

12:50 Rock Bottom and Diapers

15:49 Mortgage Industry Breakthrough

16:36 Mindset and Mastery

24:47 From Millions to Debt

28:39 Building Family Wealth Systems

33:20 Redneckonomics Book Origin

41:16 How to Connect with Aaron Chapman

aaronchapman.com