119: A YouTube Ads Success Story

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.

"You can always start small."

-Hadar Shemesh

Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!

In This Episode, We Talked About:

(1:35) My outsourcing update

(4:35) What David’s been working on recently, plus a story of how he almost got shot

(10:35) Hadar explains a key branding decision early on in her course creation process

(12:24) How she began her online course journey with a built-in audience and validation

(14:16) Why Hadar does live launches and how she keeps her business sustainable

(19:06) Tips for people who choose to do live launches

(20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)

(22:50) Where most of her sales and traffic come from

(25:!1) Repurposing content

(27:21) What does Hadar’s team do?

(28:17) How her YouTube videos are so important to her success

(31:54) Building an audience on YouTube

(34:11) Hadar’s advice for aspiring course creators

(36:47) Her favorite tools

(39:06) Thoughts on the importance of testimonials

(41:13) Hadar’s tips for anyone considering creating an online course

(42:52) Dave and I discuss the live launch strategy

(45:18) A big takeaway for me from the interview

(47:28) Running out of content - or not

(48:38) Wrapping up

Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.

Links

Bonjoro Free Trial

Deadline Funnel Free Trial

Mark’s Course - Play In The Zone

Tube Ads Academy

Thrive Themes

Drip

Jacques' Course - Piano in 21 Days

David’s Course - Wellness Program Expert