On Shunya One this week, Shiladitya is joined by Aadit Palicha, Founder & CEO of Zepto. Aadit tells us about his journey which he terms as not much exciting and inspiring and the problems that he faced of getting groceries in the time of pandemic, starting Zepto and delivering products quickly. He also informs us what kind of difference in market factors allowed something like this to happen and what insights made them think the time was right to start a business, especially with groceries being high trusted market in the e-commerce business? Aadit also tells us about experimenting with Zepto for 18 months and launching it in Aug 2021, the reasons why they have grown in a short period of time while companies coming before them have taken a lot of time, and how did they scale the business in the Bombay market; later expanding to more cities in India, and the culture that he and his co-founder have built since the beginning. Tune in for this and much more.

You can know more about Zepto:

Website: https://www.zeptonow.com

LInkedin: https://www.linkedin.com/company/zeptonow/

Twitter: https://twitter.com/ZeptoNow

You can follow Aadit Palicha on social media:

LinkedIn: https://www.linkedin.com/in/aadit-palicha/

Twitter: https://twitter.com/aadit_palicha

You can get in touch with our hosts:

Shiladitya Mukhopadhyaya

Linkedin: ( https://www.linkedin.com/in/shiladityamukhopadhyaya/ )

Twitter: ( https://twitter.com/shiladitya )

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://www.ivmpodcasts.com/

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