Tammy Henault is a world-renowned Chief Marketing Officer, most recently serving as the CMO of the NBA. At the NBA, she oversaw all of global marketing, helped grow NBA League Pass, and led the marketing strategy to launch the In-Season Tournament, which included The Heist and The Heist. She's been named one of Forbes' Most Influential CMOs. Before that, she spent years at CBS All Access helping build it into a real streaming business, then led the marketing for its rebrand into Paramount+, including the Super Bowl ad that introduced the platform to the world. Currently, she is spending her time on advisory and board work, including sitting on Spotify's Marketing Advisory Board, the board of Forbes Apex, an advisor for an agentic marketing company, Hightouch, and on the industry board of the Marketing + Media Alliance. She has also started investing, most recently in the International Dance League. Enjoy the episode!