APPLIED-ANTHRO-POWER?
How to get it and why we might not have it yet, tells us Melissa Cefkin, Senior Staff Researcher at WAYMO, in this AAN Impulse session!
Anthropologists have deployed a couple of key tropes in their aim to gain relevance in today’s future-oriented world. One, the trope of anthropologist-as-explorer, directs attention to new places and new subjects, trading mobile devices for pith helmets to go to exotic, uncharted territories. Another is the anthropologist-as-innovator, developing new methodologies and tools for grappling with the subjects and objects of investigation.
While both are inspiring and perhaps necessary, they are also insufficient for gaining a seat at the proverbial table-of-relevance. What is needed is not just to refocus our gaze on new objects or look at the same things in new ways, creatively refunctioning one representation into another. We also need to embrace new positions and new accountabilities.
After Melissa’s impulse talk, we will discuss whether the different positions we, applied anthropologists, tend to occupy - consultants, project investigators, advisors, internal researchers, etc. - adequately position us for impact.
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