Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!

Timestamps:

0:00 Introduction

0:01 Fanboying each other

1:38 What to learn about content marketing from being a pastor and US Army officer

7:08 Aaron's research process for copywriting

10:58 What is "the code"?

17:40 "ground zero" keywords

19:10 Going from creator to VP of Marketing

23:36 Tools to measure Growth

28:10 Where the biggest drop-off along the funnel happens

31:35 Human irrationality in marketing

33:54 non-linear buyer journeys

37:12 Aaron's "Zone of Genius"

42:01 The "Sticking Point:" of content

44:33 Rapid-fire questions

Show notes:

https://commonthreadco.com/

https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981

https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula

https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business

https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast

https://www.iconicontent.com/blog/rejection-and-success

Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1

Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound

Follow me on Twitter: https://twitter.com/Techbound2

iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659

Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg

Soundcloud: https://soundcloud.com/kevin-indig

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com