2016 AASLH/MMA Annual Meeting Session Recording
Recorded in Detroit, MI
September 17, 2016
Life After Rebranding: Twenty Insights, Lessons, and Best Practices
Many history organizations make the bold move to rebrand with the goal of attracting a broader audience. While much energy is often focused on the brand launch, this session addresses life after the launch date: how to manage your brand, how it evolves, and how you evolve.
Chair: Shannon Thomas, Director of Marketing and Communications, Ohio History Connection, Columbus, OH