Content Rookie

A/B-testing designs and copy


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Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

  • What is A/B-testing?
  • A/B-testing for copy
  • A/B-testing top tips
  • Working in Growth
  • Examples of easy things to test and how to break down more difficult scenarios
  • Skillsets needed to run successful tests (for copy or design)

  • Connect with the guest, Anna:

    https://www.linkedin.com/in/annahatzisavas/


    Connect with the host, Nicole:

    https://www.linkedin.com/in/nicoletells/

    nicoletells.com

    Twitter: @nicoletellsit

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    Content RookieBy Nicole Michaelis

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