August 22, 2021

A/B-testing designs and copy

17 minutes

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

What is A/B-testing?

A/B-testing for copy

A/B-testing top tips

Working in Growth

Examples of easy things to test and how to break down more difficult scenarios

Skillsets needed to run successful tests (for copy or design)

Connect with the guest, Anna:

https://www.linkedin.com/in/annahatzisavas/

Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com