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Jared and Evan are taking a week off and using the moment to highlight a recently recorded appearance by Jared on the ABA Young Lawyer Rising podcast.  But even though this show is targeting young lawyers, the content here works for all stages of practice to help you thrive in a rapidly evolving legal landscape. Jared clarifies the nuances between client and business development, emphasizing the importance of setting aggressive "stretch goals" for both referral networking and web-based marketing.

Key takeaways from this episode:

• Proactive Development: Learn why young lawyers are essentially "intrapreneurs" and must proactively build their client base to secure a successful career, even when working within an established firm.
• Building Your Brand: Explore how brand-building activities, from podcasts and social media to CLEs, contribute to ultimately attracting clients. Jared also shares invaluable insights on what potential clients look for in young lawyers, highlighting the importance of thoroughness and a proactive approach, even without a lengthy track record.
• Solo Firm Success: For those brave enough to launch their own firms, Jared discusses the unique advantages of authenticity, direct communication, and flexible pricing models to stand out.
• Navigating Clients: Understand how to identify and avoid "bad clients" by recognizing crucial red flags, such as payment issues or a history of strained attorney relationships. Jared also offers practical advice on vetting potential clients, including leveraging online research and open-ended conversations.
• Bouncing Back: Learn to embrace "failure" as a learning opportunity and develop resilience in networking situations. Discover why showing your human side can actually be an asset.
• Authenticity Online: Jared shares critical advice on leveraging content creation and why having a memorable "shtick" is essential for standing out in a crowded field. He emphasizes being authentic in your online presence, as "nobody's looking for a carefully curated internet personality".

Check out more from the ABA Young Lawyer Rising podcast.
Apple: https://podcasts.apple.com/us/podcast/young-lawyer-rising/id1561882566
Spotify: https://open.spotify.com/show/5detMd8j6smuJ16a6B7hOP?si=24ec64c55f9e49ef
YouTube: https://www.youtube.com/@abayld3671