Abandoned Cart

In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. 

We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, caution against seeking merely "cost-effective" solutions, and the emphasis on finding the right fit. 

The conversation also covers expectations for discovery calls, red flags in agency-client relationships, and criteria for evaluating proposals. Key themes include transparency, collaboration, and the crucial role of trust in the first three months of an agency-client relationship. 

Key Takeaways:

• Choosing an eCommerce agency and when to bring them on board. 
• Working with an eCommerce agency for small businesses.
• Agency selection and expectations for discovery calls. 
• Red flags in agency-client relationships. 
• Evaluating proposals and working with agencies. 

Links:

Adam Pearce 

Website -  https://blendcommerce.com/blogs/team/adam-pearce-ceo

LinkedIn - https://www.linkedin.com/in/shopifyexpertadampearce/

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www.pinkleopard.co.uk

This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business priorities. 

They also touch on e-commerce growth, branding, and the challenges of finding the right agency. The content concludes with insights into new product launches, including kids crutches!

Key Takeaways:

• Problem-solving and resilience in business.
• Growing a business from 100 to 1000 orders through digital marketing. 
• Digital marketing strategies for small businesses. 
• Entrepreneurship, marketing strategies, and customer service. 
• PR strategies and agency collaboration.
• E-commerce growth and branding strategies. 

Links:

Amelia

Website - https://www.coolcrutches.com/

Facebook - https://www.facebook.com/cool.crutches/

www.pinkleopard.co.uk

In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.

Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. 

We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level. 

Key Takeaways:

• E-commerce tracking and attribution in Google Analytics 
• Data analysis and attribution modeling in digital marketing 
• Google Analytics attribution modeling and data collection 
• Data attribution models in digital marketing 
• Marketing metrics and reporting for executives
• Analysing website data for business growth 
• Using Google Analytics to understand customer journey
• Using Google Analytics to understand customer behaviour
• Using analytics for competitive advantage in digital marketing 

Links:

Jill Quick

Website - https://www.thecoloringindepartment.com/

LinkedIn - https://www.linkedin.com/in/jillquick01/

www.pinkleopard.co.uk

In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.

Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. 

One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content.

Key Takeaways:

• Influencer marketing and reaching Gen Z through TikTok and Pinterest 
• TikTok's e-commerce potential and how brands can benefit 
• Influencer marketing for e-commerce brands 
• Influencer marketing strategies and best practices 

Links:

Joshua Roche - Founder & CEO at Bulla Co | The Gen Z Influencer Agency

LinkedIn - https://www.linkedin.com/in/joshuaroche/

www.pinkleopard.co.uk

In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space.

She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention.

We discuss the reasons why customers stop shopping with brands, the importance of understanding customer data and feedback to improve retention, identifying lapsed customers and the most effective win-back campaigns.

Key Takeaways:

• Why customers stop shopping with brands in the first place
• The importance of a win-back campaign
• Which channels are the most vital for ensuring customer retention
• The most effective incentives for winning back lapsed customers
• The importance of tracking and analysing the data

Links:

Rebecca Hilliard

Website - https://www.rebeccahilliard.co.uk/

LinkedIn - https://www.linkedin.com/in/rebecca-hilliard/

www.pinkleopard.co.uk

5X Your Business using the power of referral marketing!

Are you ready to take your eCom business to the next level?

Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥

Join us as we dive deep into the world of referral marketing with our special guest, Jason Hulott from Speedie Consulting. Learn how to utilise your existing customer base to expand without relying on costly paid ads. 💰

Key Takeaways:

• How referral marketing sets itself apart from affiliate marketing.
• The undeniable benefits of starting a referral program.
• Acquiring new customers more cost-effectively, without spending a fortune on ads.
• Strategies to 5X your business using referral marketing.
• Unlocking the potential of referral marketing on a shoestring budget, without the need for expensive software.
• Practical steps to get started with referral marketing.
• Discovering the most effective discounts and rewards to drive referrals.

Links:

Jason Hulott

Website - https://speedieconsulting.co.uk/

Facebook - https://www.facebook.com/jason.hulott/

www.pinkleopard.co.uk

We delve into the dynamic world of Brand vs performance marketing. 

James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, 

In this episode, we explore the delicate balance between these two facets of success in the marketing realm. 

Join us as we unravel the intricacies of brand vs performance marketing, how both elements work together, allocating marketing budgets effectively, and the enduring importance of branding in an ever-evolving digital landscape.

Key Takeaways:

• The differences between brand and performance marketing
• The relationship between brand and performance marketing
• Balancing investment 60:40 theory
• The theory of splitting your marketing budget
• The importance of branding and performance marketing working together
• Brand-building strategies for digital display

Links:

James Bagan

LinkedIn - https://www.linkedin.com/in/james-bagan-mipa-18282015b/

www.pinkleopard.co.uk

Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising.

Episode Highlights:

Cracking the Code: We kick off by exploring the foundational steps when a brand needs an advertising facelift.

The Secret Sauce: Is there a one-size-fits-all secret formula that guarantees success across various meta ads? We delve into this question, acknowledging that while there's no silver bullet, certain principles tend to stand the test of time. We dissect tried and tested strategies that can set your creative endeavors on the right track.

AB Testing Unveiled: For those starting out, we provide a golden piece of advice: keep it snappy and embrace AB testing. Explore the power of experimenting with diverse creatives to decipher what resonates best with your target audience. We uncover how this iterative process can lead to fine-tuned ads that truly resonate.

The Takeaway: Creating thumb-stopping ads that maximise your ROAS isn't a one-size-fits-all endeavor. It's a balance of understanding brand identity, leveraging a captivating pitch, and being ready to experiment and iterate.

Where to connect with Sam:

www.pineappleads.co.uk

Instagram - https://www.instagram.com/pineappleads_

Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Creatures, from ground zero to a remarkable £30,000 per month in just three short months.