If you’ve ever worried about how the digital world is shaping girls…
If you’ve ever wondered whether technology could actually build confidence instead of tearing it down…
If you believe leadership starts long before someone ever earns a title…
This conversation is for you.
In this episode of ABC To CEO: Preparing for the Possibility, founder Sharon Fiehler speaks with Juliette Blake, founder and CEO of Moxies — a digital platform designed to help girls thrive online while protecting their confidence, well-being, and sense of self.
Together, Sharon and Juliette explore why discernment is one of the most important skills girls can develop early, how engagement-driven technology quietly erodes confidence, and what it takes to lead with clarity and conviction in an industry that often rewards the opposite.
This isn’t a conversation about apps.
It’s a conversation about courage, responsibility, and the choices adults are making today that shape girls’ confidence — and future leadership — tomorrow.
At ABC To CEO, we believe leadership is built long before a title is earned.
This episode is a powerful reminder that confidence, self-trust, and intentional decision-making are foundational skills for future CEOs — and they start forming far earlier than most people realize.
🎧 What You’ll Hear in This Episode:
• Why discernment is a critical life and leadership skill for girls growing up online
• How engagement-based platforms impact confidence, comparison, and mental health
• What ethical leadership looks like in technology — and why it requires real courage
• Why confidence and well-being matter more than screen time or engagement metrics
• Advice Juliette would give young women just starting their careers
• Why asking questions, trusting intuition, and stepping outside comfort zones matter for leadership
👤 About the Guest:
Juliette Blake is a second-time founder who has spent more than 20 years building media brands and digital platforms for girls.
She launched Miss O and Friends as a hobby in high school, later growing it — after receiving investment from Procter & Gamble — into one of the top girl-focused websites globally.
Her work expanded into original content with Hyperlinked, the first girls’ series funded by YouTube Originals and hosted on Disney.
Now, as a millennial mom, Juliette is focused on building a healthier digital future for kids through Moxies.
Learn more about ABC To CEO and our mission to prepare young women for leadership at abctoceo.org
ABC to CEO, a nonprofit organization founded by Sharon Fiehler, is on a mission to inspire and prepare one million young women to become CEO or the top leader.