ABdigital

The world of AI has turned advertising upside down. Good partners are required to get things right side up. A few months ago, I started a side venture called Redlbl that had some backing from an insurance wholesaler. That wholesaler wanted the whole enchilada  so I moved on. Fortunately, I was able to build a substantial […]

There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan, we believe, is much better […]

In March 2020, the American Swedish Institute and Redlbl’s Chris Birt launched a spectacular exhibit celebrating the Swedish experience in America. Inspired by an illustrated book, Extra\Ordinary. The American Swedish Institute. At Play has just re-opened to the public. And we can’t wait to re-engage in a little socially-distanced horsing around. Please click here for more visitor information. Pictured: Guests play […]

This is the most important chapter in the book--an overview of Focus, Clarity & Dimension.

How to set the stage for focus, awareness and advocacy. Audio book chapter and podcast.

Brand advocacy and awareness without advertising are inextricably linked. Audio book and podcast narrated by Ian Michael Benner.