From Abel Communications, this is What's the Big Idea?

In this episode, Greg is joined by Dr. Seth Hickerson, founder and CEO of My Steady Mind, to explore the idea of "cognitive fitness." Seth discusses the importance of training your brain through exercises, habits, and routines to become more mentally tough - an essential skill in a society that perpetuates negativity. Seth sees cognitive fitness as the next evolution in health and wellness and stresses that businesses must change with the times and provide their employees with mental health resources.

Dr. Seth Hickerson (LinkedIn): @seth-hickerson

My Steady Mind: mysteadymind.com

What's the Big Idea? is an Abel Communications production

Produced by Martin Thompson and Katie Beecher

Outro music produced by Alec Abel

Program note: this episode was recorded in January 2022.

From Abel Communications, this is What's the Big Idea?

In this episode, Greg is joined by MaryBeth Hyland, founder of SparkVision and author of "Permission to be Human: The Conscious Leader's Guide to Creating a Values-Driven Culture." The two explore the importance of values-driven leadership and how culture can be uncovered to drive performance in the workplace. Marybeth discusses how the last few years have culminated in unprecedented job burnout and how giving employees "permission to be human" can help them thrive.

MaryBeth Hyland (LinkedIn): @marybethhyland

SparkVision: sparkvisionnow.com

MaryBeth's book: "Permission to be Human: The Conscious Leader's Guide to Creating a Values-Driven Culture"

Art with a Heart: artwithaheart.net

What's the Big Idea? is an Abel Communications production

Produced by Martin Thompson and Katie Beecher

Outro music produced by Alec Abel

From Abel Communications, this is What's the Big Idea?

In this episode, Greg is joined by Chris Heck, president of the Philadelphia 76ers. The two explore the challenges COVID-19 created, the innovative solutions that have been getting fans back in the door, and the necessity for businesses to reinvent themselves in the face of a drastically changed world. Chris shares his thoughts on creating an exceptional experience for the customer and the importance of the human touch when it comes to getting people to engage with your brand.

Chris Heck: @chris-heck-4204a05

Philadelphia 76ers: nbc.com/sixers

Fanatics: fanatics.com

What’s the Big Idea is an Abel Communications production.

Produced by Martin Thompson and Katie Beecher

Outro music produced by Alec Abel

From Abel Communications, this is What's the Big Idea?

In this episode, Greg is joined by Kait LeDonne, founder of Brandwise Media. The two explore the Big Idea of building a personal brand and becoming a movement maker. From finding the “niche within the niche” to prioritizing your audience over yourself, Kait offers expert advice on building large followings and profiting off of your brand.

Kait LeDonne: @kaitledonne (LinkedIn)

Brandwise Media: brandwisemedia.com

Jennifer Welsh: @jennifer-a-welsh (LinkedIn)

Lakrisha Davis: @lakrishadavis (LinkedIn)

Levain Bakery: levainbakery.com

The Bouqs Co.: bouqs.com

What’s the Big Idea is an Abel Communications production.

Produced by Martin Thompson and Katie Beecher

Outro music produced by Alec Abel

From Abel Communications, this is What's the Big Idea?

In this episode, Greg is joined by Paul Roetzer, founder and CEO of PR 20/20. The two explore how artificial intelligence is changing the marketing world and how you can professionally prepare and integrate it into your life. Rather than rendering human work obsolete, Paul argues that AI will help optimize our roles and enrich the content that we create.

Paul Roetzer: @paulroetzer (LinkedIn)

PR20/20: pr2020.com

“Marketing Artificial Intelligence: AI, Marketing, and the Future of Business” by Paul Roetzer - coming June 2022

Marketing AI Institute: marketingaiinstitute.com

Intro to AI for Marketers: marketinginstitute.com/intro-to-ai-for-marketers

MAICON (Marketing Artificial Intelligence Conference): marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

What’s the Big Idea is an Abel Communications production.

Produced by Martin Thompson and Katie Beecher

Outro music produced by Alec Abel

In this episode, Greg is joined by Roz Cauthen, executive director at the Baltimore School for the Arts. The two delve into the ways educational institutions have innovated over the past two years, how interpersonal priorities have changed in the post-pandemic world and the enduring importance of the arts in all of our lives. Roz discusses how her experiences as a leader have revealed the importance of taking care of oneself first, and how we should all continue to insist on excellence while keeping empathy in mind.

In this Discussion:

https://www.bsfa.org/foundation/special-events

Parable of the Sower by Octavia Butler

Black Arts District: @officialblackartsdistrict

Have you ever struggled to give effective, professional feedback to a colleague, even when you knew it was the right thing to do? What held you back? Greg Abel sat down with leadership coach Ted Capshaw to learn all about the "gift of truth," and how to build a more collaborative and honest workplace.

How can you evolve your brand as media is constantly growing and changing? Ed Saunders, Director of Marketing for STX, sat down with Greg Abel to discuss the STX blog, Snapchat, and lacrosse player Alyssa Murray's recent feature in Self magazine.

Conferences, even ones outside your industry, are a great place to find new ideas. They also show us the power of "going big" to surprise and delight attendees. We share ways that you can learn from conferences, and incorporate "going big" into your day-to-day work.

Ideas are what drive business forward. But how do you come up with them? Are you still brainstorming the same old way and getting the same old results? We look at better ways to think about thinking.