Anna Massie, a 42-year-old marketing exec diagnosed with incurable multiple myeloma, turned her battle into a beacon of hope—launching a powerful partnership between her company Macphie and Myeloma UK to raise awareness, fund research, and support patients. After intense treatment, including a stem cell transplant, she’s now rallying her team for fundraising during Myeloma Awareness Week—coinciding with her birthday. Anna credits her loved ones, workplace, and Myeloma UK’s peer support for getting her through, highlighting how shared experience saves lives. With myeloma often misdiagnosed due to vague symptoms like fatigue and bone pain, this campaign aims to spark earlier detection and better care. Macphie’s CEO praises Anna’s resilience, while Myeloma UK thanks her for turning personal struggle into collective action—proving that hope, support, and awareness can change outcomes.
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