The Brand Called You

Abhishek Modi, Managing Director, Modi Illva

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Abhishek Modi, Managing Director, Modi Illva
  • Abhishek is the managing director of Modi Ilva
  • He’s a third generation entrepreneur from the Modi family.
    • Podcast
    Overview

    In this episode of The Brand Called You, Abhishek Modi — Managing Director of Modi Illva and a third-generation entrepreneur shares his journey of reviving the Modi family’s industrial legacy, creating world-class Indian liquor brands like Rockford and Singhasan, and redefining what it means to be proudly Indian in a global market.

    00:37- About Abhishek Modi
    • Abhishek is the managing director of Modi Ilva
    • He’s a third generation entrepreneur from the Modi family. 
    • He has launched Rockford, one of India’s first premium whiskey brands, and Arctic Vodka, along with Singhasan, India’s first 100% Indian blended whiskey.
      • 15:24- What was your strategy to compete with entry-level Scotch brands through Singhasan?
      • Launched Singhasan as a 100% Indian blended whiskey using high-quality Indian malts and grains.
      • Targeted the premium blended whiskey segment dominated by entry-level Scotch brands.
      • Focused on changing consumer perception to value Indian quality on par with Scotch.
        • 18:17- How did you differentiate Singhasan from international competitors in branding and taste?
        • Used 100% Indian malts from multiple locations to create a unique, high-quality blend.
        • Developed a brand name and packaging that emphasizes Indian heritage and premium identity.
        • Invested two years in research and design to ensure the product appeals to Indian consumers and disrupts the market.

          • RESOURCES:

          Learn more about Abhishek Modi: LinkedIn

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          Profile
          • Abhishek is the managing director of Modi Ilva
          • He’s a third generation entrepreneur from the Modi family. 
          • He has launched Rockford, one of India’s first premium whiskey brands, and Arctic Vodka, along with Singhasan, India’s first 100% Indian blended whiskey.

            • The post Abhishek Modi, Managing Director, Modi Illva first appeared on TBCY.

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