The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 636 episodes available.

The Brand Called You episodes:

June 09, 2026Paul Larche, Author & Behavioral Branding Strategist
Paul Larche, Author & Behavioral Branding Strategist
Metaphorical explanation for non-marketers
The old brain: emotional, automatic, evolved for survival

Podcast

Overview

In this insightful episode, Ashutosh Garg interviews Paul Larche, behavioral branding strategist and author of The Divided Brain: Understanding Human Behavior in Branding and Business. The conversation explores the science of decision-making, the interplay between emotion and rationality, and how these influence leadership, branding, and communication.
00:52 — What is the Old Brain versus New Brain Model?
Metaphorical explanation for non-marketers
The old brain: emotional, automatic, evolved for survival
The new brain: analytical, verbal, rationalizes decisions
02:28 — What does processing 11 million bits per second mean for the Old Brain?
Old brain manages complex, parallel processing unconsciously
Regulates physiological functions and social cues
New brain is slower, processes serially, and not good at multitasking
04:16 — What are the Five Filters: Threat, Return, Status, Contrast, Visual?
Threat: Old brain seeks safety first; remove perceived risks
Return: Calculating if effort yields reward
Status: Desire for belonging and self-worth
Contrast: Clarifying differences to reduce uncertainty
Visual: Sensory intake beyond mere sight
06:38 — Why Do We Trust the New Brain’s Rationalizations So Much?
Old brain usually correct; new brain justifies
Rationality formed by both internal instincts and learned experiences
08:55 — Are Humans Truly Rational, or Is Rationality a Constructed Narrative?
Rationality shaped by both emotion and environment
History shows rationality can be context-dependent
Importance of anchoring decisions in first principles
10:36 — How Should Leaders Communicate to Pass the Five Filters?
Reduce perceived threats through empathy
Guide teams through change by addressing emotional discomfort
Leverage familiar structures for easier adaptation
14:01 — How Should Brands Communicate if the Old Brain is in Charge?
Focus messaging on “what’s in it for me?”
Remove barriers immediately to lower defenses
Tell stories that emotionally resonate before introducing facts
Example: Marketing car repair shop by highlighting customer care over technical specs
16:32 — How Does Understanding the Divided Brain Make Us Better Leaders?
Awareness of decision process enables critical thinking and better judgment
Explains susceptibility to marketing, politics, and social influences
Empowers individuals to take a step back and assess influences rationally
18:35 — Can Individuals Recognize When the Old Brain Has Already Decided?
Yes, with awareness and self-reflection
Example: Rationalizing emotional purchases (guitars, watches)
Use awareness as a filter against social and media manipulation
RESOURCES:
Learn more about Paul Larche: LinkedIn
Enjoyed this podcast?
Marketing pro-tip: People don’t care about your shiny new features—they want to know, “What’s in it for me?” Address the Old Brain with stories and emotions first, THEN give the facts.
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Paul Larche is a behavioral branding strategist who helps organizations understand the psychology behind decision-making, communication, and consumer behavior.
He is the author of The Divided Brain: Understanding Human Behavior in Branding and Business, which explores the relationship between emotion, rationality, and human behavior.
Paul’s work focuses on applying neuroscience and behavioral insights to leadership, branding, marketing, and business strategy.

The post Paul Larche, Author & Behavioral Branding Strategist first appeared on TBCY.
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26min
June 08, 2026Revolutionizing Battery Diagnostics: Shubham Mishra, Founder & CEO, Energy AI Labs
Revolutionizing Battery Diagnostics: Shubham Mishra, Founder & CEO, Energy AI Labs
Origin story: From building E-bikes to realizing the primitive ‘bare hands’ approach to battery testing
The “eureka” moment with an EV mechanic in Gandhinagar checking batteries by touch

Podcast

Overview

Unlock the next wave of Deep Tech disruption in India’s battery and energy sector as Shubham Mishra sits down with Ashutosh Garg to discuss the founding of Energy AI Labs, the revolutionary EV Doctor device, building credible Deep Tech products in India, and the vision for a unified energy intelligence platform.
00:49 – What frustration or insight inspired you to tackle battery diagnostics?
Origin story: From building E-bikes to realizing the primitive ‘bare hands’ approach to battery testing
The “eureka” moment with an EV mechanic in Gandhinagar checking batteries by touch
Direct comparison to how humans “feel” fever
03:07 – How did working with a defense R&D expert shape your technical philosophy?
[Ajay Vashisht]’s role: Bringing discipline, structure, and systems thinking to a chaotic, creative startup
Balancing structure with flexible, outside-the-box innovation
The interplay of rationality and customer empathy in product development
04:16 – What were the hardest non-technical challenges in building a deep tech startup in India?
Funding struggle and why millions weren’t needed for their product
Talent: The challenge of hiring top AI/ML engineers outside big metros
Credibility gap: Building trust for Indian-made products vs. imports and its strong flywheel effect once established
06:08 – Why did the EV ecosystem tolerate such low scientific rigor in diagnostics?
Diagnostics only sought after failure, not as preventive maintenance
Imported machines were bulky, complex, and time-consuming (8-10 hours per test)
The key: Convenience and accessibility drive adoption (thermometer analogy)
07:46 – How did you compress battery diagnostic testing from hours to 15 minutes?
Lack of public datasets for real-time battery issues
Creating proprietary datasets via joint experiments (including setting batteries on fire with IIT Gandhinagar)
Realizing the engineering and data-driven leap required for rapid, accurate 15-minute testing
09:13 – What’s a surprising truth about battery lifespan?
Most people underestimate lithium battery longevity (commonly thought to be 3–5 years)
With proper use and quality components, they can last 8–10 years
10:05 – How do you ensure diagnostic accuracy at massive scale?
Benchmarking against global best tools (Japan, US, Europe, China)
Continuous real-time training on fresh field data for calibration and accuracy
Building battery intelligence (“battery OS”)
11:26 – How does better diagnostics impact the economics for EV fleet operators?
Maximizing uptime: Dead batteries turned into revenue-generating assets
Example: Out of 100 EVs, diagnostics may reveal only a fraction truly need repair, saving costs
12:39 – How is AI-driven battery diagnostics reshaping insurance and financing for EVs?
Independent battery underwriting with “EV Doctor” device
Moving from OEM-supplied, often-biased data to objective third-party reports
Enabling premium correction, claim optimization, intelligent repair/replacement decisions
13:51 – Where is Energy AI Labs’ real competitive advantage?
Proprietary, large-scale field data and constantly improving intelligence
Hardware is easily replicable; algorithms and data partnerships with OEMs and financial institutions provide moat
The “Battery OS” concept—unified software for all batteries for smarter coordination
RESOURCES:
Learn more about Shubham Mishra: LinkedIn
Enjoyed this podcast?
That’s the vision behind Energy AI Labs. It starts with a simple question—“Why touch a hot battery to know if it’s healthy?”—and ends with a future where energy is smart, sustainable, and truly works for us.
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Shubham Mishra is the founder of Energy AI Labs, focused on transforming the battery and energy ecosystem through advanced technology.
He is the creator of the EV Doctor device, an innovative solution designed to improve battery diagnostics, health assessment, and lifecycle management for electric vehicles.
Shubham is passionate about building credible Deep Tech products in India, combining AI, data analytics, and engineering expertise to solve real-world energy challenges.

The post Revolutionizing Battery Diagnostics: Shubham Mishra, Founder & CEO, Energy AI Labs first appeared on TBCY.
...more
23min
June 06, 2026Leadership Lessons from S Devarajan, Former Managing Director of Tata Elxsi
Leadership Lessons from S Devarajan, Former Managing Director of Tata Elxsi
S Devarajan reflects on more than 20 years in the technology industry before Tata Elxsi.
Early roles at HCL, joining when it still felt like a startup.

Podcast

Overview

Welcome to another insightful episode of The Brand Called You, where Ashutosh Garg sits down with S Devarajan, former Managing Director of Tata Elxsi and author of Designed to Win. The discussion dives deep into leadership, corporate transformation, technological pivots, and timeless advice for entrepreneurs.
Key Moments & Themes
00:52 – What early experiences or decisions most accelerated your leadership trajectory?
S Devarajan reflects on more than 20 years in the technology industry before Tata Elxsi.
Early roles at HCL, joining when it still felt like a startup.
Recruited to overhaul Tata Elxsi’s growth strategy.
Became one of the youngest directors in the Tata Group through strategic execution and business transformation.
02:30 – How has multi-dimensional thinking (technology, business, and creativity) influenced your leadership philosophy?
Business at Tata Elxsi was inherently technology-driven.
Photography served as a parallel creative passion.
Lessons from photography, such as bringing everything into focus, translated directly into leadership and business strategy.
04:08 – What were the harshest realities of Tata Elxsi when you took charge?
Incorrect market positioning and limited visibility.
Severe financial distress with minimal revenues and significant losses.
A team with strong potential but low motivation.
• Three critical challenges had to be addressed simultaneously: market positioning, financial stability, and team motivation.
05:42 – How did you solve those three structural problems?
The company was close to bankruptcy and required a rights issue for survival.
Rather than competing directly with established giants, Tata Elxsi pursued emerging opportunities:
Design-led engineering
Animation and visual effects
Pharma modeling and research services
Defense and space simulation systems
Created entirely new markets while inspiring the team through innovation and meaningful challenges.
08:59 – Was the company’s pivot deliberate or evolutionary?
The shift from legacy markets to emerging opportunities combined deliberate strategy with gradual evolution.
Customers needed confidence in entirely new solutions.
Talent pipelines and ecosystems were developed alongside new market creation.
11:05 – What did you do differently during the turnaround?
S Devarajan credits a strong second line of visionary leaders who embraced a common vision.
Built ecosystems through partnerships with educational institutions and industry collaborators.
Followed the philosophy: “Give people what they want before they know they need it.”
13:05 – What leadership behaviors did you have to unlearn?
Leadership was an evolutionary journey rather than a process of unlearning.
Mentorship and peer learning within the Tata Group played an important role.
14:30 – How did you foster a culture that consistently stayed ahead of the curve?
The team’s desire to create world-class work remained constant.
Early partnerships with Japanese innovation leaders accelerated learning.
Established industry benchmarks in animation and medical imaging.
16:03 – What early signals pointed to electric vehicles as a major opportunity?
Long-standing relationships with global automotive companies revealed emerging industry trends.
Exposure to autonomous and electric vehicle innovations dates back to the 1980s.
18:09 – How would you apply the Tata Elxsi playbook in today’s AI-driven world?
Artificial intelligence has evolved steadily over many years.
The same principles apply: anticipate change, stay ahead of trends, and adapt continuous
RESOURCES:
Learn more about S Devarajan: LinkedIn
Enjoyed this podcast?
Motivation creates meaning. Instead of being followers, the team found purpose and energy in building what did not yet exist.
“They were starting to do things they had never done before, and they couldn’t do them anywhere else.”
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
S Devarajan is the former Managing Director of Tata Elxsi, where he played a key role in driving growth, innovation, and corporate transformation.
He is the author of Designed to Win, sharing insights on leadership, strategy, and organizational success.
With extensive experience in technology and business management, he has led major technological pivots and helped organizations adapt to changing market dynamics.

The post Leadership Lessons from S Devarajan, Former Managing Director of Tata Elxsi first appeared on TBCY.
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27min
June 05, 2026Insights from Piyush Bagaria, Co-founder of SalarySe
Insights from Piyush Bagaria, Co-founder of SalarySe
Commitment to India’s growth story as a unifying theme
Experience in attracting FDI, private equity, and building for the salaried Indian

Podcast

Overview

In the latest episode of TBCY, Ashutosh Garg welcomes Piyush Bagaria, Co-founder of SalarySe, to discuss the challenges facing India’s salaried employees and how SalarySe is bridging crucial gaps in financial access, empowerment, and literacy.
Key Moments & Insights
00:42 – What connects technology, banking, and entrepreneurship in Piyush Bagaria’s journey?
Commitment to India’s growth story as a unifying theme
Experience in attracting FDI, private equity, and building for the salaried Indian
Desire to leverage multifaceted experience for maximum impact
01:53 – What separates great financial institutions from average ones?
Importance of technology investment for long-term growth
Need for embedded risk and collection discipline
The ease of growth versus the challenge of building robust capabilities
03:19 – How did philanthropic work in education influence SalarySe’s business approach?
Critical role of a human-centric perspective
Focus on serving India’s struggling middle class
Commitment to real, practical impact for everyday Indians
04:10 – Why was SalarySe created, and what problem does it target?
The misconception that salaried work guarantees financial well-being
Stark under-penetration of financial products, especially revolving credit
Technological innovation as a bridge for young, underserved Indians
06:04 – What is a “salary-powered fintech”?
Salary as the main indicator of financial power and stability
Integration of employers, employees, and financial institutions
Access to better, more personalized products beyond market standards
07:15 – Why are salaried Indians underserved despite fintech growth?
The market focuses on the top 5% of earners, ignoring the vast majority
High cost and complexity in servicing the broader base
SalarySe’s goal is to democratize access to financial products for all
08:30 – What are the biggest pain points between pay cycles?
High aspirations but limited salary growth and rising responsibilities
Frequent cash crunches in the latter half of the month, especially for migrant and healthcare workers
Urgent need for liquidity solutions
10:05 – How does SalarySe create value for both employees and employers?
Technology solutions that increase employee net take-home pay by 6–10%
100% compliance with no cost to employers
Solving HR and finance challenges while aligning all stakeholders
11:32 – How does SalarySe establish trust with first-time users and borrowers?
UPI TPAP license from NPCI adds credibility
Employer-driven channels build trust and accountability
99.5%+ service ratings backed by proactive customer support
12:57 – How does SalarySe prevent debt traps and encourage healthy borrowing?
Employer-driven model focuses on long-term relationships rather than short-term profits
Underwriting processes discourage overleveraging
Credit losses remain below 1%, significantly better than industry averages
14:01 – How is India’s digital infrastructure revolutionizing lending?
UPI serves as a foundational, democratizing platform
Enables innovation through AI-driven financial solutions
Improves financial access and savings opportunities for employees
14:47 – What are the biggest misconceptions employers have about financial wellness platforms?
Financial wellness extends beyond lending
Includes saving, spending, borrowing, and investing solutions
AI-powered tools maximize tax benefits and savings opportunities
Strong focus on financial literacy and education
RESOURCES:
Learn more about Piyush Bagaria: LinkedIn
Enjoyed this podcast?
SalarySe’s Mission
By connecting employees, employers, and financial institutions, SalarySe lets your salary “speak for itself.” This means better loan terms and products—usually reserved for the top 5%—become accessible to everyone.
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Piyush Bagaria is the Co-founder of SalarySe, focused on improving financial access for salaried employees in India.
He is passionate about addressing financial challenges faced by working professionals through innovative and employee-friendly financial solutions.
Through SalarySe, Piyush promotes financial empowerment, literacy, and better access to credit and savings opportunities.

The post Insights from Piyush Bagaria, Co-founder of SalarySe first appeared on TBCY.
...more
22min
June 04, 2026Richard Moran, Author and Former Corporate Leader, on Reinventing Life and His Career
Richard Moran, Author and Former Corporate Leader, on Reinventing Life and His Career
The lure and eventual disenchantment with consulting.
Realization of repeating work without meaningful growth.

Podcast

Overview

In this insightful episode of The Brand Called You, Ashutosh Garg sits down with Richard Moran, author of The Accidental Vineyard, to discuss his transition from corporate leadership to a life of restoring a historic house and managing a vineyard in Sonoma, California. The conversation is rich with personal anecdotes, lessons learned, and philosophical reflections on risk, family, and creating a life that is true to oneself.
00:53 — What internal signals told Richard Moran something was missing in the corporate world?
The lure and eventual disenchantment with consulting.
Realization of repeating work without meaningful growth.
Emotional turning point when family was affected by constant travel.
The role of self-awareness in recognizing the need for change.
02:30 — How did Richard Moran’s definition of success change after leaving corporate life?
The evolution from external markers of success to personal fulfillment.
Ongoing transition and mixed feelings about leaving global corporate roles.
Moving towards more tangible and collaborative projects like restoring a home and starting a vineyard.
03:47 — What was the moment Richard Moran knew he had to buy the house, despite reservations?
Feelings of fear, excitement, and irresistible attraction to the house.
The book as a deeply personal departure from Richard Moran’s previous business writing.
The symbolism of working in the vineyard while still having a corporate conference call.
06:42 — What did restoring a 19th-century home teach Richard Moran about patience?
The necessity of prioritizing invisible but essential upgrades (foundation, plumbing, electrical).
The humbling effect of restoration projects.
Genuine patience developed as progress often went unnoticed.
08:20 — Did the house have a personality or history that influenced Richard Moran’s decisions?
Importance of researching the home’s history.
The sense that the house “communicates” and is now part of the family heritage.
Playful debates over whether the house’s spirit feels masculine or feminine.
09:41 — What naive assumptions did Richard Moran make about renovating an old house?
Overestimating his DIY capabilities.
The value of skilled labor over simply available or inexpensive help.
Lessons learned from working with various craftspeople.
11:01 — What surprised Richard Moran most about growing grapes and making wine?
The unpredictability and variability of agriculture compared to corporate projects.
How weather and nature make each year unique.
The satisfaction of producing a tangible result—a bottle of wine.
13:02 — What failures in the vineyard taught Richard Moran what the corporate world did not?
The need for strict timing in agriculture, with no room for procrastination.
The contrast between flexible office deadlines and the non-negotiable demands of farming.
14:10 — How did working on the vineyard reshape Richard Moran’s family relationships?
The varying degrees of family involvement (and new work boots).
Family celebrations and shared work, and who volunteers to help in tough times.
The joy and challenges of doing meaningful work together.
15:16 — How did the “menagerie” of community and local critters change Richard Moran’s view on belonging?
Navigating coexistence with wildlife and neighboring vineyard owners.
The power of relying on the broader community, leading to better results.
Lessons in cooperation, generosity, and mutual support.
17:19 — How did uncertainty and lack of control become assets for Richard Moran?
Letting go of the illusion of total control learned in the boardroom.
Embracing nature’s unpredictability and the need for patience and adaptability.
An ongoing process of adjustment and growth.
18:36 — What’s one small step Richard Moran recommends for someone feeling stuck in a high-pressure career?
The crucial role of self-awareness and knowing your true desires.
The importance of taking calculated risks to avoid future regrets.
Advice to understand your personal brand and pursue what genuinely fits it.
RESOURCES:
Learn more about Richard Moran: LinkedIn
Enjoyed this podcast?
Along the way, the vineyard became a masterclass in humility. Grapes don’t wait—or care if you’re tired. When it’s time to harvest, you show up. Nature doesn’t accept rain checks.
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
The lure and eventual disenchantment with consulting.
Realization of repeating work without meaningful growth.
Emotional turning point when family was affected by constant travel.

The post Richard Moran, Author and Former Corporate Leader, on Reinventing Life and His Career first appeared on TBCY.
...more
23min
June 03, 2026Dr. Christyl C. Johnson & Christian Elam on Space Innovation and Venture Capital
Dr. Christyl C. Johnson & Christian Elam on Space Innovation and Venture Capital
Taught himself coding at age eight, discovering technology as his art form.
Overcame personal and mental health challenges amid family adversity.

Podcast

Overview

In this enlightening episode, Stephen Ibaraki speaks with Dr. Christyl C. Johnson and Christian Elam, Co-Founders of Andromeda Ventures. They share their remarkable journeys—from youthful curiosity and adversity to leadership roles in science, technology, public policy, and venture capital. Their combined experiences and aspirations have laid the foundation for Andromeda Ventures, a fund uniquely positioned to shape humanity’s future in space and on Earth.
00:37 | From Curiosity to Purpose: Early Influences & Defining Moments
Christian Elam:
• Taught himself coding at age eight, discovering technology as his art form.
• Overcame personal and mental health challenges amid family adversity.
• Experienced a transformative move to Washington, D.C., which expanded his opportunities and network.
Dr. Christyl C. Johnson:
• Developed a childhood dream inspired by the Apollo Moon landing and her father’s lesson in self-agency.
• Broke barriers as a Black woman engineer at NASA while overcoming imposter syndrome.
• Transitioned from technical leadership to policy roles, serving under two U.S. administrations.
13:03 | Building a NASA Career: Education, Discipline & Scientific Leadership
Developed discipline through the influence of educator parents despite not initially being passionate about math and science.
Balanced athletics, academics, and social interests.
Earned a full scholarship through Lincoln University’s Laser Program and completed a Physics degree in three years.
Innovated through NASA internships and hands-on laser research.
Pursued advanced degrees in Electrical Engineering and Engineering Management.
Rose through NASA leadership ranks, directing pioneering remote sensing and laser technology programs.
31:00 | A Young Innovator’s Journey: Coding, Entrepreneurship & Policy Impact
Grew up in San Francisco surrounded by entrepreneurship, investing, and fitness.
Learned programming at age eight and attended Stanford computer science classes by age ten.
Led award-winning robotics teams and launched top-charting iOS applications as a teenager.
Pursued a mission-driven career focused on societal impact.
Co-authored the Kids Online Safety Act and advocated for youth mental health.
Combined founder, operator, and investor experience to support transformative companies.
50:46 | The Birth of Andromeda Ventures: Investing in Humanity’s Future
Identified 187 critical technology gaps required for sustainable lunar living by 2040.
Developed an investment strategy centered on unmet needs and dual-use technologies.
Launched a $200 million deep-tech fund focused on aerospace, robotics, infrastructure, energy, defense, and health.
Leveraged a network of NASA, Department of Defense, and technology leaders to accelerate innovation.
56:22 | The Technologies That Will Shape Life on the Moon—and Earth
Energy solutions for surviving the lunar night, including next-generation nuclear systems.
Advanced water purification, radiation protection, and resource management technologies.
AI-powered robotics, 3D printing, and high-performance computing in space.
Health innovations supporting circadian rhythms, mental health, and long-duration missions.
Breakthroughs in materials science, sensing, manufacturing, and biotechnology with applications on Earth and beyond
RESOURCES:
Learn more about Dr Christyl C Johnson & Christian Elam: LinkedIn
Enjoyed this podcast?
Dr. Johnson’s NASA career is extraordinary—spanning pioneering laser research, White House appointments, and leadership of multi-billion-dollar technology portfolios. She has helped shape innovation and technology policy across multiple administrations.
Share your thoughts in the comments and help spread these insights throughout your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Taught himself coding at age eight, discovering technology as his art form.
Overcame personal and mental health challenges amid family adversity.
Experienced a transformative move to Washington, D.C., which expanded his opportunities and network.

The post Dr. Christyl C. Johnson & Christian Elam on Space Innovation and Venture Capital first appeared on TBCY.
...more
1h 19min
June 01, 2026Shaun Lang, Airline Captain, on Leadership, Adaptability, and Comebacks
Shaun Lang, Airline Captain, on Leadership, Adaptability, and Comebacks
Enhanced ability to integrate into diverse cultures
Developed strong non-verbal communication skills

Podcast

Overview

In this insightful episode of TBCY, host Ashutosh Garg sits down with Shaun Lang, Airline Captain, from London. Together, they explore Shaun Lang’s remarkable journey — from a childhood shaped by constant military relocations, through the rigors of the RAF, to commercial aviation, truck driving during the pandemic, and ultimately returning to the cockpit.
Filled with lessons on perseverance, humility, adaptability, and leadership, this conversation is a must-listen for anyone navigating career uncertainty or seeking inspiration to overcome setbacks and keep moving forward.
00:32 — Growing Up Across Cultures & Learning Adaptability
Enhanced ability to integrate into diverse cultures
Developed strong non-verbal communication skills
Gained gratitude for a broader worldview
01:13 — Lessons from Family, Loss & Discipline
The impact of being raised by a single parent after an early loss
Importance of respect and timeless generational values
02:15 — Discovering the Dream of Aviation
Early influence from his father toward aviation
Ambition became serious around age 12–13, tied to academic performance
03:00 — Determination, Rejection & Staying Focused
Single-minded ambition to become a pilot
Resilience despite having no backup plan
Learning to cope with and redirect after setbacks
03:44 — Leadership Lessons from the Military
Starting at the lowest rank shaped empathy and communication
Officer experience later improved leadership and decision-making
Understanding both sides of the command structure
04:44 — Handling Pressure & Maintaining Perspective
Coping with high-pressure and unpredictable environments
Using humor to manage stress
Learning the difference between real and perceived problems
06:14 — Communication & Teamwork Under Pressure
Importance of clear and structured communication in close quarters
Knowing when to speak and when to listen in critical moments
Valuable long-term teamwork lessons
07:25 — Transitioning from Co-Pilot to Captain
Understanding the difference between the roles of co-pilot and captain
Recognizing the wider impact of decisions
Greater appreciation for command responsibility
08:13 — Military vs. Commercial Aviation
Thinking further ahead as a captain
Commercial aviation’s focus on passengers and financial implications
Operational differences between military and commercial environments
09:38 — Managing Teams in Different Environments
Similar teamwork dynamics in both military and civilian aviation
Major environmental differences between operational zones and civilian cities
Importance of crew adaptability and wellbeing
10:52 — Reinventing Himself During the Pandemic
Sudden career transition after airline layoffs
Renewed respect for the trucking profession and its routines
Importance of adapting quickly and maintaining perspective
12:17 — Embracing Change & New Challenges
Adaptability as a key to reducing unnecessary stress
Similar responsibilities in trucking and aviation
Growth that comes from embracing new challenges
RESOURCES:
Learn more about Shaun Lang: LinkedIn
Enjoyed this podcast?
Raised by his father and grandfather after losing his mother at a young age, Shaun Lang credits them with teaching him respect, discipline, and timeless values — principles that became foundational to his leadership journey.
Share your thoughts in the comments and help spread these valuable insights across your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
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Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Shaun Lang is an experienced airline captain whose career spans military and commercial aviation.
Growing up in a military family and serving in the Royal Air Force, he developed resilience, discipline, and leadership from an early age.
During the COVID-19 pandemic, Shaun demonstrated remarkable adaptability by transitioning to truck driving before returning to the cockpit.

The post Shaun Lang, Airline Captain, on Leadership, Adaptability, and Comebacks first appeared on TBCY.
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20min
May 30, 2026Adebimpe Jesujobi, Founder & Executive Director, EDEN-EDUCARE Foundation
Adebimpe Jesujobi, Founder & Executive Director, EDEN-EDUCARE Foundation
Experienced life as a vulnerable child separated from her parents due to financial hardship
Endured public humiliation, was labeled a witch, and was denied access to education

Podcast

Overview

In this inspiring episode of TBCY, Adebimpe Jesujobi, Founder & Executive Director of the EDEN-EDUCARE Foundation, shares her extraordinary journey from being a vulnerable child herself to becoming a champion for out-of-school and marginalized children in Nigeria. The episode explores personal stories, challenges, innovative educational philosophies, and impactful initiatives that are transforming the lives of children most in need.
01:05 – What early life experiences inspired Adebimpe Jesujobi’s advocacy for vulnerable children?
• Experienced life as a vulnerable child separated from her parents due to financial hardship
• Endured public humiliation, was labeled a witch, and was denied access to education
• Became determined to ensure that no child experiences discrimination or dehumanization
02:46 – What personal obstacles did Adebimpe Jesujobi face when starting her foundation?
• Lost family relationships and was disowned by a parent
• Had limited support systems and financial resources
• Learned independently while rebuilding personal and professional connections
04:15 – Was there a defining moment in choosing to focus on out-of-school children?
• Witnessed children in both urban and rural communities facing abuse and exclusion similar to her own experiences
• Recognized the widespread impact of these issues
• Felt morally compelled to dedicate her life to solving this problem
05:48 – What problem does the EDEN-EDUCARE Foundation address?
• Tackles child abuse, marginalization, and exclusion from educational opportunities
• Ensures every child feels included, valued, and supported regardless of background
06:46 – How does the Educare model differ from traditional education?
• Traditional education primarily focuses on academics with limited social support
• The Educare model integrates holistic care, including mental health, emotional well-being, and daily needs
08:04 – What is the “I Adjust” initiative, and why is it effective?
• Engages children, parents, and local leaders as active stakeholders
• Addresses root causes of absenteeism by understanding children’s home environments and daily realities
• Reduced absenteeism by 60% by helping children feel supported both at home and in school
09:47 – How do “Feed a Child” and “Clothe a Child” support EDEN-EDUCARE’s mission?
• Many children arrive at school without adequate food or clothing
• Ensures every child leaves with a full stomach and proper clothing, restoring dignity and motivation to learn
• Helps create an inclusive and nurturing learning environment
11:57 – How are programs tailored for children who have experienced trauma?
• Provides intensive psychosocial support for children dealing with severe trauma
• Collaborates with psychologists and women from the WIWA project
• Helps children reintegrate into education while building emotional resilience
13:33 – What are the operational and funding challenges of running a tuition-free school?
• Securing sustainable funding remains an ongoing challenge
• Relies on support from family, friends, and occasional donors
• Operates with minimal resources to avoid disrupting children’s educational experiences
15:48 – What urgent issues do children face in Nigeria today?
• Inadequate care and low parental engagement
• High rates of out-of-school children due to poverty
• Increased risks of abuse and trafficking linked to unstable caregiving systems
RESOURCES:
Learn more about Adebimpe Jesujobi: LinkedIn
Enjoyed this podcast?
At Eden, no child is turned away because of a lack of money or clothing. “Feed a Child, Clothe a Child” means full stomachs, covered backs, restored dignity, and renewed curiosity.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Adebimpe Jesujobi is the Founder and Executive Director of EDEN-EDUCARE Foundation, dedicated to supporting out-of-school and marginalized children in Nigeria.
Drawing from her own experiences of vulnerability as a child, she has become a passionate champion for educational access and social inclusion.
Her work focuses on innovative learning approaches, child empowerment, and creating opportunities for underserved communities.

The post Adebimpe Jesujobi, Founder & Executive Director, EDEN-EDUCARE Foundation first appeared on TBCY.
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25min
May 29, 2026Rajesh Talwar, International Award-Winning Author
Rajesh Talwar, International Award-Winning Author
Early school experiences with essay writing
Love for reading, influenced by family

Podcast

Overview

Renowned author Rajesh Talwar joins TBCY to discuss his book Bollywood, Hollywood and the Future of World Cinema, his career journey, and the future of Indian and global cinema. Dive into the highlights of this fascinating conversation through key moments and topics explored.
00:55 — The Early Spark: Discovering the Power of Storytelling
Early school experiences with essay writing
Love for reading, influenced by family
Discovery of talent in storytelling
02:20 — From Writing to the United Nations: A Global Journey
Academic path to the UN through writing and published books
Influence of real-life experiences in war zones such as Somalia, Liberia, and Kosovo
Inspiration for fictional works set in Afghanistan and England
05:25 — Bollywood’s Global Reach & the Rise of Soft Power
Personal passion for cinema
Cinema’s evolving role in global and Asian soft power
Stories from travels revealing Bollywood’s global reach in Somalia, Liberia, Taiwan, Egypt, and China
09:02 — Celebrity Influence & the Hidden Layers of Stardom
Use of star power to engage readers, including Amitabh Bachchan and Madhuri Dixit
Exploring lesser-known dimensions of celebrity lives and influence
Connecting popular appeal with deeper industry issues
14:27 — Human Rights, Exploitation & Reform in the Film Industry
Focus on human rights abuses in the film industry, not just sensationalism
Undervalued hardships faced by extras, dancers, and support staff
Need for fair wages, better working conditions, and professionalisation
14:55 — Accountability, Unions & Structural Change in Cinema
Steps toward reform, such as registered FIRs
Recommendations for a national tribunal for industry accountability
Issues with exploitative unions, especially in regional cinema
15:41 — Regional Cinema’s Global Impact
The crucial role of regional cinema as “peer competitors” to Bollywood
Strong international diaspora support, including Rajinikanth’s popularity in Japan and Malaysia
Importance of collaboration within Indian cinema and with countries such as Japan and Korea
19:07 — The Contradictions & Genius of A.R. Rahman
Rahman’s artistic success despite personal contradictions
Art as a force that transcends logic and personal beliefs
Anecdotes about Rahman’s humility and creative inspiration
21:15 — Satyajit Ray, Perfectionism & Missed Opportunities
Ray’s extreme perfectionism and reluctance to delegate
Missed opportunities with Hollywood collaborations due to differing working styles
Discussion on perfectionism versus productivity
RESOURCES:
Learn more about Rajesh Talwar: LinkedIn
Enjoyed this podcast?
Why write now about Bollywood and Hollywood? Rajesh Talwar says the balance of power is shifting toward Asia. India’s influence—culturally and economically—is surging, and so is its cinematic prestige worldwide.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Rajesh Talwar is a renowned author known for his diverse writings on law, society, culture, and cinema.
He is the author of Bollywood, Hollywood and the Future of World Cinema, which explores the evolution and future of the global film industry.
Rajesh brings a multidisciplinary perspective, drawing from his experiences as a writer, legal expert, and commentator on contemporary issues.

The post Rajesh Talwar, International Award-Winning Author first appeared on TBCY.
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28min
May 29, 2026Insights with Peter Ivany, Chairman, Ivany Investment Group
Insights with Peter Ivany, Chairman, Ivany Investment Group
Historical context: Egypt (1979), Jordan (1994), UAE and Bahrain (2020)
Core pillars: Trade, diplomacy, and peace

Podcast

Overview

In this episode of The Brand Called You, host Ashutosh Garg sits down with Peter Ivany, Chairman of Ivany Investment Group and a distinguished Australian business leader, to discuss Middle East realignments and their implications for regional stability. Below is a blog-style summary featuring key discussion points linked to relevant timestamps for easy navigation.
01:38 – What are the Abraham Accords, and why are they significant?
Historical context: Egypt (1979), Jordan (1994), UAE and Bahrain (2020)
Core pillars: Trade, diplomacy, and peace
The near-finalized Saudi-Israel accord before the October 7 events
How the accords laid the groundwork for regional cooperation
04:01 – How is Israel recalibrating its regional strategy amid evolving Gulf ties and security challenges?
Ongoing Saudi-Israel discussions around oil transport and future pipelines
The strategic need for multiple global oil supply routes
The history and impact of pipelines, including the former Iran-Israel connection
Saudi Arabia’s internal dynamics: Sunni majority and significant Shia minority
Saudi reforms focused on modernization and reducing oil dependency, with Israel seen as a future partner
Qatar’s shifting position amid gas field attacks and complex US-Iran relations
06:15 – Is there a broader realignment of Middle Eastern energy and security landscapes?
Rising militarization and increased defense spending across Gulf states
The impact of oil prices and sanctions on America, Iran, and Russia
The uncertainty surrounding simultaneous Saudi-Israel and Saudi-Iran agreements
The ongoing “game of chicken” over oil transit through the Strait of Hormuz
09:22 – Are external powers like the US and China shifting the region’s focus from security to economics?
The US and China’s increasingly transactional, economy-focused engagement
Europe’s declining share of global GDP as the US and China continue to rise
Countries moving toward self-reliance, regional trade blocs, and supply chain control
The diverging economic trajectories of Western and Eastern Europe after the Cold War
12:06 – What does the future hold: fragile equilibrium or deeper realignment?
Confidence in Israel’s resilience due to its technological and intelligence capabilities
The growing importance of intelligence and digital warfare
A desire for modernization and advancement over ideological entrenchment
Hope that economic development, rather than feudalism, drives future stability—even if democracy remains distant
RESOURCES:
Learn more about Peter Ivany: LinkedIn
Enjoyed this podcast?
Pipelines that once ran from Iran through Israel are now a thing of the past—but new routes are being discussed. Saudi oil could soon move through Israel, reshaping not only trade but also geopolitics.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Peter Ivany is the Chairman of Ivany Investment Group and a distinguished Australian business leader with extensive experience across multiple industries.
He is recognized for his expertise in global business, investment strategy, and international economic and geopolitical developments.
Peter has a strong interest in regional stability, particularly in the Middle East, and how geopolitical shifts impact business and investment landscapes.

The post Insights with Peter Ivany, Chairman, Ivany Investment Group first appeared on TBCY.
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17min

FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 636 episodes available.