The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 605 episodes available.

The Brand Called You episodes:

April 28, 2026Insights from Randy Lyman, Author & Entrepreneur
Insights from Randy Lyman, Author & Entrepreneur
Randy Lyman shares the pivotal moment in 1989 when he realized that material success does not equate to inner fulfillment.
The role of emotional and spiritual awakening in reshaping his definition of happiness

Podcast

Overview

In this thought-provoking episode of The Brand Called You, Ashutosh Garg interviews accomplished entrepreneur, physicist, and author Randy Lyman about his journey from building multiple eight-figure businesses to discovering the profound importance of emotions in achieving true fulfillment.
The conversation explores his book, The Third Element, which bridges science, spirituality, and emotional intelligence in leadership and life.
00:52: When did success and fulfillment diverge for you
Randy Lyman shares the pivotal moment in 1989 when he realized that material success does not equate to inner fulfillment.
The role of emotional and spiritual awakening in reshaping his definition of happiness
The consequences of suppressing emotions in pursuit of success
01:47: What does emotional disconnection look like day-to-day?
A sense of isolation despite outward success
How a lack of emotional connection impacts trust and leadership effectiveness
02:29: Why were you skeptical of emotional/spiritual work as a scientist?
Childhood influences and limited exposure to spirituality
A turning point through meeting someone who introduced emotional awareness
03:08: What is “The Third Element,” and why is it overlooked?
The three dimensions: thoughts, physical reality, and emotions
Why emotions are the most important yet most ignored aspect
03:50: What are negative and positive emotions?
Understanding emotions such as loneliness, anger, happiness, and joy
Cultural conditioning and emotional avoidance
04:43: How do unprocessed emotions shape reality?
Their silent impact on well-being and relationships
Emotional healing as a foundation for personal growth
Irritations as signals for deeper healing
05:48: Why doesn’t the Law of Attraction work for everyone?
Overemphasis on positive thinking alone
Emotional blockages as barriers to manifestation
06:53: How do emotions influence the Law of Attraction?
“You get more of what you are”—emotional resonance matters
Emotional states reinforcing similar experiences
07:44: How is science connected to spirituality?
Insights from physics and their broader interpretations
The observer’s role in shaping reality
09:43: Is anything truly random in life?
Viewing setbacks as opportunities for growth
The balance between surrender and control
11:33: How did emotional awareness transform leadership and business?
Letting go of emotional baggage
Creating belonging, trust, and authenticity
Using vulnerability to drive exponential business growth
13:33: What does vulnerability look like in the boardroom?
Leading through service and authenticity
Building trust and aligning team
RESOURCES:
Learn more about Randy Lyman: LinkedIn
Enjoyed this podcast?
Unprocessed emotions don’t just affect us privately—others feel them too, and so does the universe. The Law of Attraction isn’t just mental; it involves your entire energy field, especially your emotions.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Randy Lyman shares the pivotal moment in 1989 when he realized that material success does not equate to inner fulfillment.
The role of emotional and spiritual awakening in reshaping his definition of happiness
The consequences of suppressing emotions in pursuit of success

The post Insights from Randy Lyman, Author & Entrepreneur first appeared on TBCY.
...more
20min
April 27, 2026Sanjay Srivastava, Strategic Advisor, Career CEO & Board Director
Sanjay Srivastava, Strategic Advisor, Career CEO & Board Director
Conviction to venture into uncharted territories
Example: Establishing the research and information services arm at CRISIL

Podcast

Overview

In this insightful episode of The Brand Called You, host Ashutosh Garg welcomes back Sanjay Srivastava to discuss building large ecosystems, embedding “Make in India” in startups, and the evolution of Indian enterprises on the global stage.
01:04 – What early career decisions shaped your philosophy on building ecosystems?
Conviction to venture into uncharted territories
Example: Establishing the research and information services arm at CRISIL
Importance of connecting unconnected dots
Vision of growing a forest (ecosystem) rather than just a tree (business)
02:18 – Which leadership capabilities are universally transferable across industries?
Deep listening to diverse stakeholders
Acting as a “strategic alchemist” to combine perspectives into a coherent direction
Applicability across industries
03:54 – What beliefs did you have to unlearn to build effective ecosystems?
The misconception that control equals success
Learning to let go and become an enabler rather than a controller
Enabling collaboration among partners, competitors, and vendors for exponential growth
05:12 – What does embedding ‘Make in India’ in startups truly mean?
Going beyond manufacturing localization
Driving frugal innovation at a global scale
Leveraging Indian talent to create sustainable, world-class products
06:28 – What are the first three structural elements needed to scale globally?
Rock-solid governance mechanisms
An effective, early-stage sales engine
Continuous innovation embedded in the organizational DNA
08:23 – Which sectors align ‘Make in India’ with global supply chain shifts?
Renewables and EVs
Electronics and semiconductors
Defense, aerospace, drones, and space technologies
Advanced manufacturing and AI
10:13 – How should founders reinterpret ‘Make in India’?
As policy support, strategic positioning, and long-term competitive advantage
Moving from a “China plus one” to a “China plus better” mindset
11:41 – How can startups evolve into platforms, not just product companies?
Shifting from a single hero product to an ecosystem mindset
Enabling plugins through shared infrastructure, APIs, and data flows
Example: Shared trade and warehousing infrastructure in semiconductors
13:10 – What lessons can India learn from Japan, South Korea, and Israel?
Japan: Quality and long-term thinking
South Korea: Speed and technological advancement
Israel: Disruptive innovation
15:00 – How can India position itself in global supply chain diversification?
As a stable, scalable, and sustainable hub
Backed by strong policy, skilled talent, and infrastructure
16:21 – How can cost leadership be balanced with innovation?
Treating cost leadership as an input, not the end goal
Reinvesting margins into R&D and rapid innovation
17:28 – What governance frameworks are essential when scaling globally?
Transparent and independent boards
A unified code of ethics across geographies
Real-time risk management dashboards
19:20 – What mindset shift is required for global ambition?
Moving from protectionism to bold global competition
Entering new markets and iterating rapidly
RESOURCES:
Learn more about Sanjay Srivastava: LinkedIn
Enjoyed this podcast?
“Make in India” is more than local manufacturing. It represents frugal innovation at a global scale—leveraging India’s talent to build sustainable, world-class products.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Conviction to venture into uncharted territories
Example: Establishing the research and information services arm at CRISIL
Importance of connecting unconnected dots
Vision of growing a forest (ecosystem) rather than just a tree (business)

The post Sanjay Srivastava, Strategic Advisor, Career CEO & Board Director first appeared on TBCY.
...more
26min
April 26, 2026Steve Lawson, Founder of Unbroken Investing, on Wealth, Cash Flow, and the Road to Success
Steve Lawson, Founder of Unbroken Investing, on Wealth, Cash Flow, and the Road to Success
Steve Lawson discusses his background in accounting and finance.
He reflects on his decade-long experience in traditional financial planning.

Podcast

Overview

In this insightful episode of The Brand Called You, host Ashutosh Garg sits down with Steve Lawson, Founder of Unbroken Investing and author of Wealth Highway: Your Roadmap to Financial Freedom.
Steve shares wisdom from his decades-long career in finance, revealing why traditional investing may not be the fastest route to financial independence—and how adopting a cash flow mindset can change everything.
Below are the key moments from the episode:
00:46 — What Sparked Steve’s Interest in Investing?
Steve Lawson discusses his background in accounting and finance.
He reflects on his decade-long experience in traditional financial planning.
He realized that traditional stock market investing can be slow and limiting.
01:53 — What’s the Biggest Financial Mistake Early On?
Relying heavily on the stock market as the default path to wealth.
Teaching real estate investing while not practicing it himself.
The critical shift from focusing on assets to prioritizing cash flow.
02:57 — Why Write Wealth Highway?
A desire to reach a wider audience after years of one-on-one coaching.
Using a storytelling, road-trip narrative instead of a technical manual.
Making financial concepts more relatable and easier to understand.
04:22 — What Are the Five Levels of Financial Freedom?
Level 1: “Drowning” — spending more than you earn.
Level 5: True financial independence—expenses covered for life.
Breaking big goals into smaller steps makes progress manageable.
07:27 — Why Do Most Budgets Fail?
Complex budgets are difficult to maintain.
Splitting expenses into “essential” and “fun” simplifies decision-making.
Adjusting essential spending can increase flexibility for lifestyle choices.
09:27 — Why Is the Cash Flow Mindset Psychological?
Society promotes a “pile mentality”—accumulating assets.
The “golden goose vs. gold coins” metaphor highlights sustainable income.
Focus on consistent monthly cash flow rather than lump-sum wealth.
11:34 — What’s Wrong with the Retirement “Magic Number”?
It relies on rigid assumptions (returns, lifespan, expenses).
Ignores real-world variables like inflation and market volatility.
Many retirees struggle when conditions change.
13:12 — Why “Live Off the Eggs, Not the Goose”?
Build assets that generate steady cash flow.
Avoid selling investments during downturns.
Create resilience in uncertain markets.
15:06 — Why Use Three Separate Accounts?
Essential, Fun, and Investment accounts simplify money management.
Reduces decision fatigue.
Encourages consistent financial habits.
16:38 — What Is True Diversification?
Not just different stocks—but non-correlated assets.
Example: agriculture generating returns independent of stock markets.
18:20 — The Fire-Building Analogy
Start with quick-return investments (“paper”).
Transition to long-term, stable investments (“logs”).
Proper sequencing accelerates wealth creation.
RESOURCES:
Learn more about Steve Lawson: LinkedIn
Enjoyed this podcast?
Automate your freedom: When your paycheck hits, split it into three accounts—Essential, Fun, and Investment. Behavioral separation is more effective than relying on spreadsheets. Spend what’s in your “fun” account guilt-free.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Steve Lawson discusses his background in accounting and finance.
He reflects on his decade-long experience in traditional financial planning.
He realized that traditional stock market investing can be slow and limiting.

The post Steve Lawson, Founder of Unbroken Investing, on Wealth, Cash Flow, and the Road to Success first appeared on TBCY.
...more
25min
April 25, 2026Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System
Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.

Podcast

Overview

In this inspiring episode of TBCY, Ashutosh Garg sits down with Nick Prefontaine, Founder of Common Goal and creator of the S.T.E.P. System, to discuss overcoming adversity, the power of support systems, and actionable steps for personal transformation.
Nick shares his remarkable recovery story and breaks down the S.T.E.P. system—Support, Trust, Energy, and Persistence—that helps individuals achieve their fullest potential.
01:11 — What was the lowest emotional moment during your recovery?
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.
02:44 — How did the S.T.E.P. system begin to form in your mind?
Nick recounts the story of his accident and early recovery.
He shares the series of fortunate events and interventions that contributed to his survival.
He introduces how the S.T.E.P. system took root during his rehabilitation journey.
He explains the acronym: Support, Trust, Energy, and Persistence.
12:45 — What does real support look like versus surface-level encouragement?
Ashutosh Garg explores the difference between meaningful support and superficial encouragement.
Nick emphasizes that support can come from anyone—family, friends, neighbors, or coworkers.
He encourages being open to receiving support beyond traditional sources.
14:31 — What does trust mean in the context of recovery?
The discussion highlights how trust involves believing in yourself, others, and the process.
Nick stresses the value of listening to your inner voice or intuition.
He suggests meditation as a tool to cultivate inner trust.
17:29 — Why is energy emphasized instead of motivation?
Ashutosh Garg asks about the focus on energy within the S.T.E.P. system.
Nick explains the evolving nature of energy in recovery and life.
He discusses his experiences with naturopathy, meditation, qigong, and maintaining energy for optimal presence and impact.
19:58 — How do you persist when results aren’t visible?
Ashutosh Garg explores the challenge of persistence when results are not immediately visible.
Nick explains that most results take time and people often give up too soon.
He highlights the importance of consistent effort and sustained energy to build momentum.
23:09 — What is “Common Goal,” and what gap does it fill?
Nick explains the origin of Common Goal, inspired by his recovery journey.
He shares how helping others define and achieve a “common goal” is key to moving from survival to thriving after trauma.
RESOURCES:
Learn more about Nick Prefontaine: LinkedIn
Enjoyed this podcast?
Trust the process, the people around you, and that quiet inner voice. Nick Prefontaine heard his: “You’re going to run out of the hospital”—and that became the team’s common goal.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Ashutosh Garg asks Nick Prefontaine about his emotional low after a life-changing snowboarding accident.
Nick recalls a poignant moment in the hospital with his mother, filled with doubt about walking again.
He highlights the importance of support and mindset in overcoming trauma.

The post Nick Prefontaine, Founder of Common Goal & Creator of the S.T.E.P. System first appeared on TBCY.
...more
30min
April 24, 2026Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel”
Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel”
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)

Podcast

Overview

In this episode of TBCY, host Ashutosh Garg sits down with Dr. Shahnoz Rustamova, Founder of Central Park Medical and the nonprofit “You Are the Angel.” She shares her inspiring journey from a conventional surgeon to a pioneer in integrating modern medicine, holistic health, and advanced technologies like AI.
01:00 – What inspired her transition?
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)
Discovery of stem cell therapy as both patient and researcher
Exploration of Tibetan, Ayurvedic, and Chinese medicine
Realization that modern and ancient systems aim for the same outcomes, expressed differently
05:59 – What does integrative longevity medicine mean today?
Combining physical, emotional, and spiritual health
Western medicine focuses on the physical body; ancient systems address the entire ecosystem
Integration of evidence-based science with time-tested wisdom for personalized care
07:43 – How is AI used in healthcare and education?
AI reduces human error and fatigue
Development of “Rustamova AI,” trained to reflect her expertise in 77 languages
Assists residents in critical care, enhances patient education, and reduces physician burnout
Provides clarity, reassurance, and support beyond clinical consultations
11:29 – Addressing AI risks
Use of closed AI systems with low hallucination rates
Strong emphasis on cybersecurity and validation of AI-generated outputs
12:53 – Role of DNA testing in personalized care
Focus on three systems: physical, emotional/spiritual, and genetic/biological
Example: tailoring cardiovascular treatment using genetic insights
Eliminates one-size-fits-all approaches
18:15 – When should longevity planning begin?
Healthspan optimization starts early—prevention is key
Applicable across all life stages
19:45 – Bioidentical hormones
Not first-line therapy but effective when personalized
Must consider genetics and nutrient status
Safer due to structural similarity to natural hormones
RESOURCES:
Learn more about Dr Shahnoz Rustamova: LinkedIn
Enjoyed this podcast?
She travelled the world, studied Tibetan, Ayurvedic, and Chinese medicine, and discovered they all echo the same principles—just from different angles. We’re speaking the same language, just in dialects!
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Dual medical training and a traditional “stay in your lane” surgical mindset
Personal health crisis in her 30s (idiopathic angioedema, wheelchair-bound, cardiac complications)
Discovery of stem cell therapy as both patient and researcher
Exploration of Tibetan, Ayurvedic, and Chinese medicine
Realization that modern and ancient systems aim for the same outcomes, expressed differently

The post Dr. Shahnoz Rustamova, Founder, Central Park Medical & “You Are the Angel” first appeared on TBCY.
...more
29min
April 23, 2026Steven Kuhn (Founder, TAB Media) on Building a Better America
Steven Kuhn (Founder, TAB Media) on Building a Better America
Lessons from combat versus business environments
Evolution of leadership thinking

Podcast

Overview

In this insightful episode of The Brand Called You, Ashutosh Garg speaks with Steven Kuhn, founder of TAB Media and author of Citizen Servant Leader. The conversation explores his journey from military combat to leadership in business and society, along with actionable insights on how individuals can create meaningful change within their communities.
00:46 — What Shaped Steven Kuhn’s Leadership Philosophy?
Lessons from combat versus business environments
Evolution of leadership thinking
The importance of action-driven leadership under pressure
01:38 — When Did Leadership Become About Responsibility, Not Position?
Early accountability in military roles
The lasting impact of battlefield experiences
Core values: honesty, integrity, transparency, moral courage, and accountability
03:22 — Why Create TAB Media and Take America Back?
A viral Ukraine-related video sparked a movement
Addressing vacant local political positions (“precinct seats”)
Encouraging citizens to step into leadership roles
06:54 — Citizen Servant Leadership in Practice
Leading without formal titles
Participating in local governance
Building identity through purposeful action
08:22 — Competence and Integrity Today
Integrity as a universal leadership principle
Its role in building trust and relationships
09:26 — Identity: Behavior vs. Belief
True identity revealed under pressure
Aligning actions with values
10:27 — HIT: Honesty, Integrity & Transparency
A foundational leadership infrastructure
The ripple effect of self-honesty
12:16 — Practicing Transparency Effectively
Balancing openness with responsibility
Creating win-win communication
12:59 — Creating Space as a Leader
Encouraging collaboration over control
Allowing better group outcomes
13:35 — The Power of Slowing Down
Crisis management lessons from the military
Thoughtful action versus reactive decisions
RESOURCES:
Learn more about Steven Kuhn: LinkedIn
Enjoyed this podcast?
How does the “Citizen Servant Leader” model differ from traditional leadership in organizations or government systems?
Share your thoughts in the comments and join the conversation.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Lessons from combat versus business environments
Evolution of leadership thinking
The importance of action-driven leadership under pressure

The post Steven Kuhn (Founder, TAB Media) on Building a Better America first appeared on TBCY.
...more
25min
April 22, 2026Ajay Chaturvedi, Author & Founder of Harva XPO
Ajay Chaturvedi, Author & Founder of Harva XPO
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time

Podcast

Overview

In this enlightening episode of TBCY, Ajay Chaturvedi—author and thought leader—dives deep into the philosophical and scientific understanding of time, its cyclical nature, and its profound role in human civilization. Hosted by Ashutosh Garg, the discussion traverses history, scriptures, science, and culture, weaving together ancient wisdom and modern dilemmas.
01:11 – What does it mean for human life to exist within cycles of time rather than a linear progression?
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time
The role of colonization in redefining the world’s temporal understanding
The inception and implications of clock towers across colonized societies
Ancient Vedic concepts of gravitation, breath, and lifespan
10:08 – How does the idea of cyclical time challenge modern notions of constant progress?
The historical transition from cyclical to linear time in the 15th century
Vedic explanations for the origin of concepts like 24 hours and 360 degrees
The interrelation of time, motion, and change (gunas)
The limitations of measuring time and their impact on understanding progress
14:49 – How does an individual find their “coordinates in time,” and why does it matter?
The importance of the Panchanga in aligning personal life with cosmic cycles
The unique cultural practice of time-tuning in Indian tradition
Defining civilization as the ability to measure and align with nature
20:29 – How should we understand our current phase within Kaliyuga, and is it truly a dark age?
Cycles within cycles: Yug Parivartana within Kaliyuga
Historical events signaling shifts in cosmic cycles
Insights from ancient and modern interpretations of our era
25:02 – Why is it essential for youth to understand the rhythms of time?
The foundational role of time in all human endeavors
The consequences of being out of sync with natural cycles
Practical advice: agriculture, planting trees, and local food production
28:23 – What is the symbolism behind the seven horses of Surya Dev?
Decoding imagery from the Rig Veda
Seven horses as representations of cosmic and terrestrial cycles
Connecting myth, science, and sustainable living
33:15 – Why do Hindi and Sanskrit use the same word for yesterday and tomorrow?
Linguistic evidence of cyclical time in Indian culture
Contrast with linear temporal frameworks in English
Timelessness as a philosophical and spiritual concept
RESOURCES:
Learn more about Ajay Chaturvedi: LinkedIn
Enjoyed this podcast?
The one message for the future? Plant native trees. Grow your own food. Living in tune with natural cycles solves 90% of our problems—environmental, health, and even happiness.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Introduction to the Trilogy of Time authored by Ajay Chaturvedi
The contrast between cyclical and linear perceptions of time
The role of colonization in redefining the world’s temporal understanding
The inception and implications of clock towers across colonized societies
Ancient Vedic concepts of gravitation, breath, and lifespan

The post Ajay Chaturvedi, Author & Founder of Harva XPO first appeared on TBCY.
...more
42min
April 21, 2026Tavan Shah, Concert Pianist & Music Pedagogue
Tavan Shah, Concert Pianist & Music Pedagogue
A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him” (01:52).

Podcast

Overview

In this episode of TBCY, host Ashutosh Garg sits down with the gifted Mumbai-based concert pianist and music pedagogue, Tavan Shah. The conversation explores Tavan’s inspiring musical journey, his insights into classical music, and his vision for the future of concert culture in India.
00:43-What sparked Tavan’s journey into music at age 5?
A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him” .
02:12- How did Indian classical training shape his approach?
His training provided a strong foundational “operating system” for understanding music. By analyzing tunes using “Saregama,” he developed a framework that translated effectively to Western classical music . This foundation helped him navigate complex harmony and musical structures with greater ease.
04:11- What challenges did Tavan face moving from Indian to Western classical music?
The transition occurred around the age of 9 or 10. During this time, he was exposed to rock and pop music through the guitar, including bands like Metallica and Guns N’ Roses. He also taught himself two-hand piano coordination using YouTube , driven by a growing fascination with the piano’s expressive depth and complexity.
07:02- What fascinates Tavan about the piano as an instrument?
He is drawn to the piano’s elegant and commanding presence. Despite its structural simplicity, it offers infinite expressive possibilities. He describes the piano as a “symbol of power and refinement” .
08:57- What did mentorship with Dr. Leslie Howard teach Tavan?
His mentorship led to a rapid expansion of his piano repertoire and a deeper appreciation of the oral tradition and lineage in classical music. He emphasizes that mentorship is essential for learning nuanced interpretation that goes beyond what is written in sheet music .
12:10- How does teaching influence Tavan’s musical life?
Tavan began teaching at the age of 16 and has continued alongside his studies. He views teaching as a path to self-mastery, fostering patience and compassion . It also helps him approach his own practice with greater empathy and less self-criticism.
14:04- What is the difference between performing solo and accompanying others?
Solo performance brings personal expression and visibility, while accompanying and chamber music emphasize collaboration. These experiences help dissolve ego and shift the focus toward serving the music . He strives to balance individuality with selfless artistry.
RESOURCES:
Learn more about Tavan Shah: LinkedIn
Enjoyed this podcast?
Teaching isn’t a detour—it’s a mirror for self-mastery. Tavan Shah learned that patience and compassion with students reflected back on his own growth as a musician.
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A toy keyboard he received on his fifth birthday became the starting point of his musical journey. His early fascination was noticed and encouraged by his parents, leading to formal training. He began with Indian classical harmonium and vocal music and believes that “music must have chosen him”

The post Tavan Shah, Concert Pianist & Music Pedagogue first appeared on TBCY.
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27min
April 20, 2026Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare
Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School

Podcast

Overview

Welcome to another inspiring episode of TBCY! In this episode, host Stephen Ibaraki sits down with Malek El Husseini to explore his expansive career in healthcare, biomedical innovation, and strategic investment across the Middle East and globally. Malek shares invaluable lessons from projects in Lebanon, Canada, the UAE, and beyond, revealing the secrets behind his sustained curiosity and leadership.
01:10 – What were the three defining moments in Malek’s career?
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School
Transitioning into electrical and electronics engineering, which led to biomedical engineering
07:43 – How did Malek’s early international career shape him?
Moving from Canada to the UAE as a biomedical engineer
Supervising major hospital technology installations, including the first MRI in Abu Dhabi
Gaining exposure to high-level project management, cross-disciplinary teams, and hospital operations
14:20 – What was the impact of studying and working in Canada?
Studying at Polytechnique Montréal and McGill University in clinical and biomedical engineering
Gaining hands-on hospital experience in radiation safety and medical physics
Combining academic knowledge with technical sales experience, including early PC networking in healthcare
23:36 – What is the ECRI Institute and how did Malek contribute?
Understanding ECRI Institute’s mission in patient safety and hospital asset management
Contributing to medical planning, equipment evaluation, and large-scale hospital projects (e.g., Hamad Medical Corporation in Qatar)
Learning from Dr. Joel Noble and mastering multidisciplinary communication
27:31 – What was the transition to GE Healthcare and investment?
Launching GE’s Performance Solutions across the Middle East and Turkey
Leading efficiency initiatives for the Saudi Ministry of Health
Transitioning into healthcare investment, managing funds, and driving greenfield and brownfield projects
35:28 – What was the focus at SEE Capital during COVID-19?
Shifting investments toward autism and rehabilitation sectors
Navigating healthcare challenges during the pandemic
Focusing on integrated ecosystem solutions for special needs populations
37:05 – What is Malek’s role at UCLA Health?
Supporting international strategy and medical planning in the Middle East
Participating in a landmark half-billion-dollar hospital project in Jordan
Promoting a knowledge transfer model for sustainable healthcare
RESOURCES:
Learn more about Malek El Husseini: LinkedIn
Enjoyed this podcast?
From designing $2B hospitals in Qatar to pioneering performance improvement at GE Healthcare in the Middle East, every leap was fueled by a blend of science, business acumen, and relentless curiosity.
Share your thoughts in the comments and help spread these insights within your network.
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Thanks for listening!

Profile
The influence of his father in encouraging him to pursue education in Lebanon despite opportunities abroad
Securing a prestigious position at the Lebanese University Engineering School
Transitioning into electrical and electronics engineering, which led to biomedical engineering

The post Malek El Husseini, Healthcare Asset Manager at SEE Capital: Pioneering Innovation in Global Healthcare first appeared on TBCY.
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51min
April 19, 2026Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey
Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.

Podcast

Overview

In this episode of TBCY, host Frits Bussemaker sits down with Boris Koprivnikar, former Deputy Prime Minister of Slovenia, a renowned SmartGov and SmartCity consultant, and the coordinator of the unique Mother Violin project.
The conversation explores his kaleidoscopic career, personal philosophies, and insights into impactful leadership and innovation.
01:40 – Making Sense of a Kaleidoscopic Career
Boris explains the seemingly non-linear trajectory of his career:
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.
He consistently chose roles that create meaningful community impact.
05:44 – Early Work in Social Care
Boris has a foundation in digital and information sciences.
He began as a teacher for blind and partially sighted students.
He developed educational programs and national standards for braille.
He later led institutions focused on social care and disability services.
These experiences eventually led to leadership roles at national and international levels.
09:50 – Career Advice for Young People
Follow your passion—when a hobby begins to outweigh your job, consider turning it into a career.
Intrinsic motivation is essential for long-term success.
Align your work with what genuinely excites and drives you.
11:22 – Applying This Approach to Organizations
Organizations, like individuals, must evolve and pursue new goals.
Risk-taking and innovation are critical for growth.
Planning should remain flexible in dynamic environments.
14:32 – Sources of Inspiration
Boris finds inspiration in meaningful impact.
He emphasizes the importance of seeing value in one’s work—even if results take time.
Clear vision and purpose help motivate teams effectively.
19:54 – The Mother Violin Project
The project uses 6,500-year-old Slovenian wood to craft rare violins.
It represents a unique blend of heritage, craftsmanship, and innovation.
Only 12 violins will ever be created.
The initiative aims to promote Slovenia globally while supporting young musicians and sustainability.
RESOURCES:
Learn more about Boris Koprivnkar: LinkedIn
Enjoyed this podcast?
The goal is to create impact—for industry, young musicians, and environmental awareness. It’s more than an instrument; it’s a movement.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
He moved across different domains, typically spending 5–10 years in each.
His focus has always been on contributing to society rather than personal gain.
He consistently chose roles that create meaningful community impact.

The post Boris Koprivnikar, Former Deputy Prime Minister of Slovenia: From SmartGov to Mother Violin—A Renaissance Leader’s Journey first appeared on TBCY.
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28min

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