The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 696 episodes available.

The Brand Called You episodes:

June 29, 2026Consumer Behavior: Insights with Shagorika Heryani, Founder of Athina
Consumer Behavior: Insights with Shagorika Heryani, Founder of Athina
The traditional top-down model of cultural influence is no longer effective.
Media fragmentation and the decentralization of culture have become the new reality.

Podcast

Overview

In this insightful episode of The Brand Called You (TBCY), Shagorika Heryani, Founder of Athina, shares insights drawn from more than two decades of experience at the intersection of strategy, culture, and brand building. Drawing on her extensive work across India, the Middle East, and Southeast Asia, Shagorika explores the hidden forces shaping consumer behavior and offers practical lessons on cultural intelligence for brands striving to remain relevant in rapidly evolving markets.
02:26 – What hidden cultural signals do most brands miss today?
The traditional top-down model of cultural influence is no longer effective.
Media fragmentation and the decentralization of culture have become the new reality.
India’s internet growth is being driven by regional audiences and local-language content.
Cultural conversations are now decentralized, creating multiple tastemakers and influence centers.
Hyper-specific communities—such as gaming, indie music, and wellness—are increasingly shaping culture.
Rather than chasing the “mainstream,” brands should identify emerging cultural microcurrents.
06:09 – Why do some products suddenly feel inevitable, and what creates emotional attachment to brands?
Products become inevitable when brands recognize cultural signals before others.
Platforms like Zoom and Slack capitalized on major shifts during the pandemic by responding at the right moment.
Emotional attachment develops when brands reflect consumers’ aspirational identities.
Liquid Death is a powerful example of how bold branding and storytelling made healthy choices feel rebellious rather than preachy.
09:46 – How do culture and aspiration influence purchasing behavior in emerging markets like India?
Indian consumers simultaneously embrace global aspirations and local cultural pride.
The “Roots and Wings” paradox reflects the desire for status alongside deep-rooted financial prudence.
Categories such as SUVs and beauty products demonstrate how consumers balance aspiration with practicality, and tradition with modernity.
Successful brands embrace this complexity instead of trying to simplify it.
12:53 – How are social media platforms accelerating cultural change?
Algorithmic amplification prioritizes emotionally charged content, often leading to overstimulation.
The “global village” effect removes geographical barriers, allowing trends such as K-pop and Korean aesthetics to spread rapidly across markets like India.
Social proof on digital platforms quickly normalizes behaviors that were once considered unconventional.
Brands that chase only viral moments risk sacrificing authentic, long-term consumer relationships.
17:16 – What separates culturally intelligent companies from culturally tone-deaf organizations?
Organizational culture is the foundation of cultural intelligence.
Companies that embrace calculated risks are more likely to recognize and act on emerging cultural signals.
Fear-driven organizations often suppress innovation, making them slower to respond and less culturally relevant.
19:09 – What can Indian brands teach the world about cultural relevance?
India’s ability to adapt to cultural diversity has long been a competitive advantage.
AI models trained primarily on English-language and Western datasets often struggle to capture India’s cultural nuances.
Indian brands demonstrate how human insight and contextual understanding can outperform one-size-fits-all strategies.
22:28 – What ethical risks come with using cultural intelligence in branding?
Marketing can increasingly be “weaponized” to exploit consumer anxieties and societal divisions.
Cultural intelligence enables highly targeted messaging, which can be used either responsibly or manipulatively.
Shagorika advocates for ethical decision-making and consciously avoids projects that could exploit consumer vulnerabilities.
RESOURCES:
Learn more about Shagorika Heryani: LinkedIn
Enjoyed this podcast?
Why do some products suddenly feel inevitable? Why do we form emotional connections with certain brands? It all comes down to culture—yet many brands are looking for signals in the wrong places.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Shagorika Heryani is the Founder of Athina, with over two decades of experience in strategy, culture, and brand building.
She has advised organizations across India, the Middle East, and Southeast Asia, helping brands navigate diverse and rapidly evolving markets.
Shagorika specializes in cultural intelligence, consumer behavior, and developing brand strategies that resonate with local and global audiences.

The post Consumer Behavior: Insights with Shagorika Heryani, Founder of Athina first appeared on TBCY.
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31min
June 28, 2026Simon Pereira Shorey, Founder of the International Foundation for the Displaced
Simon Pereira Shorey, Founder of the International Foundation for the Displaced
Diverse background: British-Irish-Brazilian heritage
Education at the University of Reading

Podcast

Overview

In this episode of TBCY, Stephen engages Simon Pereira Shorey in a deep and wide-ranging conversation about resilience, humanitarian action, and the evolving landscape of support for displaced people worldwide. Simon shares his personal journey, the defining inflection points that shaped his mission, and the vision behind the International Foundation for the Displaced.
00:00- Who is Simon Pereira Shorey?
Diverse background: British-Irish-Brazilian heritage
Education at the University of Reading
Work in family businesses and leading consulting firms (Duchy of Cornwall Estate, BP, British Gas)
Experience with major institutions and as a community leader
02:34-What Life Experiences Shaped His Mission?
Early hardships at a British boarding school: understanding isolation, resilience, and brutality
Profound impact of living in Manhattan during 9/11 and its lasting impact
Insights into disaster response and empathy for the underserved
08:36-How Did His Family Influence His Path?
Raised in a loving but disciplined environment
Inherited an entrepreneurial spirit from his father, who founded a security company and structured upbringing from his mother’s military background
Connection to nature and small village upbringing
12:07-Why Pursue a Degree in Management?
Interest in maintaining balance between arts and sciences
Influence from his father’s entrepreneurial drive
A desire to stay grounded and practical, structuring and growing impactful projects
14:11-What Did Simon Learn from His Consulting Career?
Flexibility through unique and challenging projects
Learning how to apply academic tools in real-world scenarios (e.g., valuing mooring rights for nuclear submarines)
Gaining skills in adaptability and real-world problem-solving
18:32-What Inspired Involvement in Genomics and Heritage Projects?
Vision of reconnecting African Americans to their ancestral roots through genomics
Collaboration with leading academics, geneticists (e.g., Henry Louis Gates), and community leaders
The journey from idea to impactful application—enabling heritage discovery for millions
22:52-How Did Simon’s Disaster Response Experience Evolve?
Founding Resilience JC, an organization focused on disaster resilience and preparedness
Serving in Rapid Response Teams for major hazmat incidents both in the US and UK
Project management for high-profile productions (Apple TV’s Masters of the Air) focusing on safety and rapid response
Involvement in community disaster outreach: post-Sandy, street shootings, youth support
RESOURCES:
Learn more about Simon Pereira Shorey LinkedIn
Enjoyed this podcast?
Why should you care? Not only is this an urgent humanitarian crisis, but large-scale displacement disrupts EVERYTHING: supply chains, economies, public health, and social stability.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Simon Pereira Shorey is a humanitarian leader dedicated to improving the lives of displaced people and vulnerable communities worldwide.
He is the driving force behind the International Foundation for the Displaced, focused on supporting refugees and displaced populations through sustainable initiatives.
Simon’s work emphasizes resilience, compassion, and long-term solutions that empower individuals to rebuild their lives with dignity and opportunity.

The post Simon Pereira Shorey, Founder of the International Foundation for the Displaced first appeared on TBCY.
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1h 2min
June 27, 2026Dr. Celia Merzbacher, Executive Director, Quantum Economic Development Consortium (QED-C)
Dr. Celia Merzbacher, Executive Director, Quantum Economic Development Consortium (QED-C)
Growing up in a STEM-focused household, with parents whose careers were rooted in science and mathematics.
Beginning her professional journey in geology and mineralogy before expanding into materials science and nanotechnology.

Podcast

Overview

From her multidisciplinary journey through scientific research, public policy, and industry leadership to the future of quantum computing and post-quantum cybersecurity, this episode offers valuable perspectives for students, researchers, business leaders, policymakers, and anyone curious about the technologies shaping tomorrow.
Below is a comprehensive summary of the discussion, organized by the key themes explored throughout the episode.
01:01 – What Inspired a Career at the Intersection of Science, Policy, and Industry?
Growing up in a STEM-focused household, with parents whose careers were rooted in science and mathematics.
Beginning her professional journey in geology and mineralogy before expanding into materials science and nanotechnology.
Taking on leadership roles across scientific research, federal policy, and industry.
Building a uniquely multidisciplinary career that spans academia, government, and nonprofit consortium leadership.
07:32-How Has the Quantum Ecosystem Evolved, and What Role Does QED-C Play?
Established following the National Quantum Initiative Act of 2018, the Quantum Economic Development Consortium (QED-C) was created to accelerate commercialization and strengthen collaboration across the quantum ecosystem.
Today, QED-C:
Brings together more than 250 member organizations from industry, academia, government, and nonprofits.
Encourages international collaboration and cross-border partnerships.
Supports the development of a robust quantum supply chain.
Helps bridge the gap between research breakthroughs and commercial deployment.
Rather than promoting competition alone, QED-C emphasizes ecosystem-wide collaboration to accelerate innovation.
19:33-When Will Quantum Technology Deliver Commercial Value?
The discussion explores how expectations for quantum computing have evolved significantly over the past decade.
Key insights include:
Earlier estimates suggested cryptographically relevant quantum computers were several decades away.
Many experts now believe practical breakthroughs could occur before 2033.
Quantum utility—the point at which quantum computers outperform classical systems for commercially valuable applications—may be achieved within the next decade.
Advances in error correction, hardware scalability, and hybrid quantum-classical computing continue to accelerate progress.
Government benchmarking initiatives, including DARPA programs, are helping measure and validate technological milestones.
22:03-Why Is Post-Quantum Cryptography So Important?
Preparing for the post-quantum era is becoming an urgent cybersecurity priority.
Topics discussed include:
The growing “harvest now, decrypt later” threat, where encrypted data may be stolen today and decrypted by future quantum computers.
The need to migrate toward quantum-resistant cryptographic standards before current encryption becomes vulnerable.
The complexity of transitioning legacy infrastructure, including software, firmware, and embedded hardware.
Federal mandates and executive orders encouraging organizations to inventory cryptographic assets and prioritize migration planning.
QED-C’s role in connecting organizations with expertise and resources while supporting industry-wide awareness.
37:22-How Does QED-C Support the Global Quantum Community?
QED-C serves as a neutral platform that helps organizations collaborate across the rapidly expanding quantum ecosystem.
Members benefit from:
A comprehensive directory that connects solution providers, customers, researchers, and collaborators.
Publications, workshops, technical reports, and market research.
Working groups focused on workforce development, benchmarking, standards, policy, supply chains, and commercialization.
Opportunities for startups, established companies, universities, government agencies, and international partners to collaborate effectively.
The consortium remains technology-neutral while encouraging innovation across the entire industry.
RESOURCES:
Learn more about Dr Celia Merzbacher: LinkedIn
Enjoyed this podcast?
The Quantum Economic Development Consortium (QED-C) brings together more than 250 organizations from industry, academia, government, and research institutions to foster collaboration, develop standards, inform policy, strengthen supply chains, and accelerate the growth of the global quantum economy.
If you enjoyed this episode, share your thoughts in the comments and help spread these insights across your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Quantum technology leader has built a multidisciplinary career spanning scientific research, public policy, and industry leadership, with a focus on emerging technologies.
Their expertise includes quantum computing, post-quantum cybersecurity, and the intersection of science, innovation, and policy.
They are passionate about preparing organizations and governments for the transformative impact of quantum technologies and the security challenges of the post-quantum era.

The post Dr. Celia Merzbacher, Executive Director, Quantum Economic Development Consortium (QED-C) first appeared on TBCY.
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1h 27min
June 26, 2026Coach Kevin Voisin, Mindset Coach & CEO of We Live Legend, on Resilience, Burnout, and Transforming Your Life
Coach Kevin Voisin, Mindset Coach & CEO of We Live Legend, on Resilience, Burnout, and Transforming Your Life
Mindset coaching begins with gaining clarity about who you are and where you want to go.
Life doesn’t automatically provide direction—intentional choices do.

Podcast

Overview

In this episode of The Brand Called You, Ashutosh Garg speaks with Coach Kevin Voisin, Mindset Coach, Speaker, and CEO of We Live Legend, about mindset coaching, overcoming perfectionism, preventing burnout, and creating a fulfilling life. The conversation explores practical strategies for breaking free from limiting beliefs, embracing imperfection, and pursuing lasting excellence. Below is a structured breakdown of the episode’s key questions and insights.
00:48 -What does it truly mean to be a mindset coach and a coach of coaches?
Mindset coaching begins with gaining clarity about who you are and where you want to go.
Life doesn’t automatically provide direction—intentional choices do.
You can either leverage life’s opportunities or drift without purpose.
The word coach originally referred to a vehicle that moves people from one place to another.
05:13 — Why is burnout so common among high achievers and entrepreneurs?
Burnout often stems from the pursuit of perfection.
Perfection is an unattainable ideal—a moving horizon.
AI enables people to work faster, but it can also accelerate burnout when misused—much like overclocking a computer processor.
Emphasized using perfection as a navigation tool, not a destination.
09:18 — How can ambitious people pursue excellence without being trapped by perfectionism?
Embrace being “powerfully imperfect.”
Experience and action trump over-planning.
Value incremental progress and learning by doing.
Social media and comparison culture often discourage people from taking action because they fear they won’t be “the best.”
11:39 — Why are faith, family, finance, fitness, and fun central to a fulfilling life?
Life is multidimensional; each facet (fitness, faith, family, finance, fun) is essential.
Fitness: The foundation for everything else.
Faith: Your connection to yourself and something greater.
Family: The quality of your relationships shapes the quality of your life.
Finance: A modern measure of capability and opportunity.
Fun: The unifying element—without joy, success loses its meaning.
14:35 — How can people create balance across all five pillars?
Balance, in its strictest sense, is a myth—harmony is key.
Personalize systems and KPIs (Key Performance Indicators) for each life area.
Success formulas are individualized; what works for one may not work for another.
Statistics rarely apply perfectly to individuals—focus on your unique circumstances.
17:10 — What are the most common limiting beliefs among high-achieving clients?
Issues of worthiness (“Am I enough?”) and anxiety (“Will something bad happen?”).
Self-judgment defines what is “enough,” which is always in flux.
Anxiety and excitement are closely connected—what excites you often makes you anxious.
Shift mindset from “have to” to “get to”—reframe your perception.
RESOURCES:
Learn more about Coach Kevin Voisin: LinkedIn
Enjoyed this podcast?
A personalized system of key performance indicators (KPIs) for every area of life—even fun—can help you measure meaningful progress. The key is creating a system that fits your life, not someone else’s.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Kevin Voisin is the CEO of We Live Legend, dedicated to helping individuals unlock their potential and live with purpose.
He specializes in mindset coaching, guiding people to overcome limiting beliefs, perfectionism, and self-imposed barriers to success.
Kevin is a passionate advocate for preventing burnout and creating sustainable habits that support personal fulfillment and long-term excellence.

The post Coach Kevin Voisin, Mindset Coach & CEO of We Live Legend, on Resilience, Burnout, and Transforming Your Life first appeared on TBCY.
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28min
June 25, 2026Building Authority: Ashley Stahl, Founder of Wise Whisper Agency
Building Authority: Ashley Stahl, Founder of Wise Whisper Agency
Ashley Stahl discusses the concept behind Wise Whisper: tapping into intuitive, original thinking.
The importance of recognizing that everyone has a story and actionable lessons to share.

Podcast

Overview

In this episode of The Brand Called You, Ashley Stahl, Founder of Wise Whisper Agency, joins Ashutosh Garg to share her expertise on transforming personal stories into powerful, actionable talks, mastering the art of public speaking, and positioning yourself as an authority in your field.
Below are key moments from the episode, presented in question format, along with a summary of what is covered at each timestamp.
00:39 — What Inspired the Creation of Wise Whisper Agency?
• Ashley Stahl discusses the concept behind Wise Whisper: tapping into intuitive, original thinking.
• The importance of recognizing that everyone has a story and actionable lessons to share.
• Her personal journey from an inexperienced speaker to building a successful speaking career.
02:03 — How Do You Define a Signature Talk in Strategic Brand Terms?
• Emphasis on original thinking—it’s not about saying something completely new, but saying it in a way that is uniquely yours.
• The importance of seeking feedback to identify what resonates most with your audience.
02:57 — What’s the Framework for Turning Personal Stories into Scalable Intellectual Property?
• The distinction between sharing an inspiring story and providing actionable takeaways.
• Your story serves as the vehicle, but it is not the destination.
• Event planners and meeting bookers value speakers who inspire audiences and drive meaningful action.
03:57 — How Do You Decide if a Client Is “Stage-Ready”?
• Speaking skills can be learned by anyone willing to practice and improve.
• Elite speakers are performers who rehearse and refine their talks for maximum impact.
04:58 — How Do You Tailor Messaging for Diverse Audiences Such as Executives, Activists, and Wellness Experts?
• You don’t have just one message—you have multiple messages.
• The process of discovering your unique value for different audience segments.
• The importance of gathering external feedback to uncover your most original ideas.
06:32 — What Are the Most Common Blind Spots Clients Have?
• Most clients lack clarity about their message.
• The need to uncover their most valuable and distinctive ideas rather than focusing solely on helping others.
• The importance of aligning speaking goals with the right topics and audiences.
08:39 — How Do You Balance Storytelling, Data, and Actionable Insights?
• Your personal story is the backdrop, not the main event.
• Effective talks lead with a clear theme and actionable takeaways, supported by stories and reinforced by research.
10:11 — How Do You Find the Right Stage for a Client?
• Focus on understanding your ideal audience’s needs and challenges.
• Align your talk with topics your target audience is actively seeking solutions for.
10:42 — How Can Speaking Be Integrated with Other Personal Branding Assets Such as Books and Podcasts?
• All personal branding assets should support a cohesive objective.
• A compelling signature talk can drive interest in your book, podcast, and broader platform.
• Clarity of purpose is essential for effective brand integration.
12:02 — What Role Does a Keynote Play in Long-Term Brand Monetization?
• Sharing your most original and valuable ideas builds authority and creates secondary opportunities, such as book sales and speaking engagements.
• Ashley Stahl shares how her TEDx talk continues to generate book sales and strengthen her brand.
13:38 — How Do You Position a Client for Authority Rather Than Visibility?
• Credibility and authority are not the same.
• Authority comes from being sought after, recognized, and selected for opportunities.
• Strategic speaking engagements play a major role in building authority.
15:06 — What Metrics Matter Beyond Social Media Visibility?
• Authority is reflected in being approached for opportunities rather than constantly pursuing them.
• Ashley shares examples of being recognized by industry leaders and media outlets without active outreach.
RESOURCES:
Learn more about Ashley Stahl: LinkedIn
Enjoyed this podcast?
Your story is NOT the entire talk. It’s the backdrop—the vehicle. What you deliver is actionable insights people can use in their own lives. Don’t leave audiences inspired but lost!
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Ashley Stahl is the Founder of Wise Whisper Agency, helping professionals transform their expertise into impactful speaking platforms.
She specializes in public speaking, personal branding, and teaching individuals how to turn personal stories into powerful, actionable messages.
Ashley is passionate about helping entrepreneurs, executives, and thought leaders position themselves as authorities in their fields through authentic communication.

The post Building Authority: Ashley Stahl, Founder of Wise Whisper Agency first appeared on TBCY.
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32min
June 24, 2026Devendra Kumar, Founder of Ladli Foundation Trust, on Empowering Lives
Devendra Kumar, Founder of Ladli Foundation Trust, on Empowering Lives
Devendra shares his early hardships, from being abandoned at the age of two with his infant sister to being pushed into child labour in the slums.
He credits the support of society and positive influences for helping transform his life.

Podcast

Overview

In this episode of The Brand Called You, we meet Devendra Kumar, Founder of Ladli Foundation Trust. From being abandoned in a slum as a toddler alongside his infant sister to becoming a nationally recognized grassroots leader, Devendra’s story is a testament to resilience, compassion, and purposeful action.
The conversation explores his remarkable journey, the philosophy behind Ladli Foundation, and practical insights into creating sustainable social change in India and beyond.
01:31 | From Child Labourer to a Life of Service
Devendra shares his early hardships, from being abandoned at the age of two with his infant sister to being pushed into child labour in the slums.
He credits the support of society and positive influences for helping transform his life.
His difficult circumstances became a source of strength, shaping his empathy and commitment to service.
02:35 | Finding Purpose Through Responsibility and Service
Sold balloons as a child to avoid falling into substance abuse and juvenile delinquency.
Found safety, belonging, and purpose through volunteering with local police officers.
Earned respect and confidence by supporting families and communities around him.
05:30 | Building Ladli Foundation: A Movement, Not a Charity
Named the organization after his sister, whose struggles inspired him to work against child marriage and exploitation.
Focused on building a movement of skilled volunteers rather than relying solely on fundraising.
Today, Ladli Foundation operates across 16 Indian states, the United States, and South Africa, and holds consultative status with the United Nations.
Emphasizes measurable impact rather than simply distributing aid.
07:43 | Beyond Awareness: Addressing the Root Causes of Child Marriage
Awareness campaigns alone are not enough to solve deeply rooted social challenges.
Real solutions require addressing the lack of social protection and economic security.
Advocates for welfare-based interventions that create long-term change for vulnerable families.
10:19 | Preserving Culture While Driving Social Change
Believes cultural preservation is essential for sustainable development.
Ladli Foundation uses traditional customs as tools for social progress:
Samohe Viva: Mass wedding ceremonies designed to reduce the risks of trafficking and forced prostitution.
Kanya Pujan: Transforming a traditional ritual into ongoing support through health kits, education assistance, and insurance coverage.
14:16 | Turning Empathy into Measurable Impact
Focuses on long-term community support, empowerment, and accountability.
Highlights the importance of measuring outcomes rather than activities.
Attributes the organization’s success to positive intent, community participation, and collective action.
16:06 | Bridging India’s Digital Divide
Identifies the digital divide as one of the defining challenges of the decade, further amplified by the COVID-19 pandemic.
Ladli Foundation has established hundreds of computer labs to help disadvantaged students gain access to digital learning opportunities.
Emphasizes that meaningful digital inclusion requires access to both technology and practical digital skills.
RESOURCES:
Learn more about Devendra Kumar: LinkedIn
Enjoyed this podcast?
Ladli Foundation is India’s largest grassroots volunteering organization, with more than 116,000 skilled volunteers and projects across 16 Indian states, the United States, and South Africa. The organization believes that meaningful change comes through hands-on action—not just financial contributions.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Devendra Kumar is the Founder of the Ladli Foundation Trust, dedicated to empowering vulnerable communities and driving sustainable social change.
Overcoming a difficult childhood after being abandoned as a toddler, he transformed personal adversity into a mission of service and compassion.
He is widely recognized for his grassroots leadership, focusing on education, women’s empowerment, environmental initiatives, and community development.

The post Devendra Kumar, Founder of Ladli Foundation Trust, on Empowering Lives first appeared on TBCY.
...more
31min
June 23, 2026Jonathan Lewis, President of McKee Wallwork, on Brand Resilience and Growth
Jonathan Lewis, President of McKee Wallwork, on Brand Resilience and Growth
Succession, rapid growth, market saturation, and declining performance can trigger identity crises.
During pivotal moments, an organization’s existing story often becomes outdated, requiring a new narrative.

Podcast

Overview

Unlock the secrets behind resilient brands, leadership transformation, and sustainable business growth with Jonathan Lewis, President of McKee Wallwork. In this insightful episode of The Brand Called You, host Ashutosh Garg explores how organizations navigate pivotal moments, overcome stalled growth, and build stronger identities that drive long-term success.
01:09 – What is a pivotal moment in a company’s lifecycle?
Succession, rapid growth, market saturation, and declining performance can trigger identity crises.
During pivotal moments, an organization’s existing story often becomes outdated, requiring a new narrative.
Strong guidance is essential for navigating these challenging periods of transformation.
02:07 – How is McKee Wallwork different from traditional branding agencies?
The firm focuses on “inside-out” branding, beginning with an organization’s authentic identity.
Rather than relying on traditional sales tactics, it helps companies build communities around a shared purpose and story.
Its New Mexico desert location serves as a powerful metaphor for reflection, clarity, and self-discovery.
04:03 – Which organizations benefit most from this approach?
Best suited for established companies facing growth challenges, transition, or disruption.
Helps organizations reconnect with their core strengths and strategic purpose.
Less effective for startups still defining their identity or companies focused solely on financial turnaround.
05:47 – What are the hidden causes of stalled growth?
Leadership alignment, focus, confidence, and marketplace consistency are among the strongest predictors of growth.
External factors such as economic shifts, industry disruption, and competition also influence outcomes.
Internal misalignment and indecisive leadership often create organizational paralysis.
07:42 – How early can leaders identify stagnation?
Warning signs often appear 12–18 months before revenue and margin declines.
Success can create complacency, distraction, and overconfidence, setting the stage for future stagnation.
08:35 – Why must brand strategy be integrated with operations and culture?
Brand identity is a strategic business asset that influences every major decision.
Sustainable growth occurs when identity, operations, and culture are aligned and mutually reinforcing.
10:07 – How are psychological insights translated into brand strategy?
Human behavior in business is often emotional and non-rational.
Lessons from survival psychology can help leaders navigate uncertainty and organizational change.
Jonathan explores these concepts in his book, Brand vs Wild.
11:37 – How does Brand vs Wild apply in practice?
Leadership teams often freeze during critical moments, much like individuals facing survival situations.
Effective coaching provides clarity, structure, and confidence during uncertainty.
14:17 – What are the toughest conversations with CEOs?
Leaders sometimes struggle to let go of outdated assumptions and beliefs.
Avoiding difficult realities can accelerate decline and increase organizational risk.
Ego and self-deception often influence critical business decisions.
16:48 – What role does ego play in stalled growth?
Excessive pride can prevent leaders from recognizing the need for change.
Many organizations seek help only after experiencing significant setbacks.
The most effective leaders balance confidence with humility.
RESOURCES:
Learn more about Jonathan Lewis: LinkedIn
Enjoyed this podcast?
Why does McKee Wallwork operate from the New Mexico desert? According to Jonathan Lewis, the desert represents a place of deep reflection—a setting where leaders can reconnect with their core identity before returning with renewed clarity and direction.
Share your thoughts in the comments and help spread these valuable insights across your network
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Jonathan Lewis is the President of McKee Wallwork, helping organizations navigate growth, transformation, and market disruption.
With decades of experience, he specializes in building resilient brands, aligning leadership teams, and driving sustainable business growth.
Jonathan believes that many organizational challenges stem from internal leadership dynamics rather than external market conditions, emphasizing the importance of culture and identity.

The post Jonathan Lewis, President of McKee Wallwork, on Brand Resilience and Growth first appeared on TBCY.
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27min
June 22, 2026Ferdinand Mehlinger, Founder of G-Stacker, on the Future of Digital Visibility
Ferdinand Mehlinger, Founder of G-Stacker, on the Future of Digital Visibility
The atmosphere of a small, close-knit team with little bureaucracy or office politics.
The excitement of receiving regular paychecks as a young technology enthusiast.

Podcast

Overview

In this episode of The Brand Called You, tech entrepreneur Ferdinand Mehlinger shares his insights on the past, present, and future of search technology, the impact of AI, and how local businesses can thrive in an increasingly digital world. Drawing on his experience with Google’s original BackRub project and his work as the Founder of G-Stacker, Ferdinand offers practical wisdom and forward-looking predictions for anyone interested in digital visibility and AI-driven search.
00:59 | What Do You Remember from the Early Days of Google?
The atmosphere of a small, close-knit team with little bureaucracy or office politics.
The excitement of receiving regular paychecks as a young technology enthusiast.
Witnessing the transition from manual payroll processes to automated systems as the company grew.
02:00 | Does Anything About Google Today Surprise You?
Google’s commitment to innovation has remained remarkably consistent over the years.
Its foundational vision of becoming a comprehensive information platform has not changed.
02:52 | How Has the Philosophy of Search Evolved in the AI Era?
Search now serves as the foundation for AI assistants and large language models (LLMs).
The focus has shifted from presenting multiple options to delivering personalized, precise answers.
AI-powered assistants increasingly tailor information based on user intent and context.
04:44 | What Is G-Stacker and How Does It Address Challenges Traditional SEO Agencies Cannot?
Uses Google’s own properties to establish local businesses as verified entities.
Leverages Google’s preference for its own ecosystem to strengthen business visibility.
Helps local businesses achieve entity verification within Google’s systems.
Provides cultural personalization to create more relevant and localized content.
07:51 | What Is the ‘Verification Crisis’ for Businesses?
The rise of AI-generated content has increased trust concerns and prompted stricter verification measures.
Businesses must be recognized as verified entities within Google’s ecosystem to build credibility.
G-Stacker connects business verification to Google accounts, sending strong signals of authenticity.
09:03 | How Can Small Local Businesses Compete with Large Brands?
Take advantage of Google’s Information Gain update by highlighting unique and differentiated value.
Avoid generic claims and clearly communicate what sets the business apart.
Specificity and originality are becoming increasingly important ranking factors.
10:29 | What Signals Do AI Systems Trust Most When Assessing Credibility?
Google’s Enterprise Knowledge Graph (EKG) evaluates publicly available Google Drive content for relevance.
Well-organized public files can strengthen business verification signals.
Mentions from local organizations, media outlets, and nonprofit organizations enhance credibility.
11:47 | What Role Will Personal Branding Play in AI Search Visibility?
Brand loyalty is becoming increasingly important in an AI-driven world.
Influencers and local businesses alike are cultivating smaller but highly engaged communities.
Strong personal branding enhances visibility in both traditional and AI-powered search environments.
12:57 | What Are the Biggest Mistakes Businesses Make Regarding Digital Visibility?
Inconsistent spelling and formatting can create multiple conflicting digital entities.
Variations in business names, addresses, and contact information can weaken verification efforts.
Consistency across all platforms is essential for maintaining credibility and visibility.
14:34 | How Do You Distinguish Between Real Technology Trends and Hype?
Genuine trends are supported by data, adoption, and measurable market demand.
Focus on technologies that demonstrate sustained user engagement and growth.
Avoid following trends without clear evidence of value and long-term utility.
15:45 | What Excites and Concerns You Most About AI’s Future?
Excited by the potential of agentic AI systems that can communicate and collaborate autonomously.
Concerned about AI systems developing independent viewpoints or behaviors beyond predictable boundaries.
RESOURCES:
Learn more about Ferdinand Mehlinger: LinkedIn
Enjoyed this podcast?
One of the most overlooked mistakes businesses make is maintaining inconsistent names, addresses, and contact details across the web. Every spelling variation or mismatched phone number can create a separate “entity” in Google’s eyes, weakening your digital presence and credibility.
Consistency matters. Ensure your business information is accurate and uniform across all platforms.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Ferdinand Mehlinger is a technology entrepreneur and the Founder of G-Stacker.
He has deep expertise in search technology, including experience with Google’s original BackRub project that laid the foundation for modern search engines.
Ferdinand is a leading voice on the future of AI-driven search, digital visibility, and how businesses can adapt to evolving online discovery platforms.

The post Ferdinand Mehlinger, Founder of G-Stacker, on the Future of Digital Visibility first appeared on TBCY.
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24min
June 21, 2026Jeffrey Brandeis, CEO and Founder of Engaging Webinars
Jeffrey Brandeis, CEO and Founder of Engaging Webinars
Shift from features and benefits to engagement due to virtual meetings.
Challenges with the typical “death by PowerPoint” approach.

Podcast

Overview

In this engaging episode of TBCY, the conversation focused on the art and science of driving real business impact through effective presentations. Drawing on decades of experience, the discussion explored why presentations often fall flat and how professionals can transform their communication style to truly influence, engage, and build trust with audiences—especially in today’s virtual world.
00:40 – Why Do Most Presentations Fail to Create Real Business Impact?
Shift from features and benefits to engagement due to virtual meetings.
Challenges with the typical “death by PowerPoint” approach.
The importance of visual and interactive elements in keeping audiences engaged and driving revenue.
02:17- What Is the Difference Between Presenting Information and Creating Influence?
Reading slides is ineffective; participants value problem-solving over narrative delivery.
Influence comes from understanding client pain points and offering meaningful solutions.
Building trust and relevance through relatable conversation.
03:19- What Common Mistakes Do Professionals Make When Presenting?
Overloading slides with information and complex visuals.
Reading directly from slides instead of engaging the audience.
Recommendation: Keep presentations simple and avoid overwhelming details.
04:12- What Are the Core Elements of the Engage Framework?
Six-step ENGAGE framework:
Establish client’s current state and pain.
Name the desired outcome and set expectations.
Give them a show through storytelling and interactivity.
Authority—show why you’re credible.
Get them to attend and ensure strong follow-up afterward.
Extend the offer—crystal clear call to action or next step.
08:11- Why Does Audience Attention Drop Quickly—and What Should the First 60 Seconds Accomplish?
Lack of movement, excitement, and novelty causes disengagement.
Avoid standard, repetitive openings; instead, start with an attention-grabbing fact or question.
The first minute should provoke thought, shock, or interest—don’t focus on autobiography.
10:11- How Can Presenters Establish Trust Fast, and What Is Storytelling’s Role?
Trust emerges from genuine understanding of audience needs and sharing relevant stories.
Storytelling demonstrates past successes and lets listeners relate to the journey and results.
Interaction and early engagement set the tone for a trustworthy relationship.
11:48 -What Presentation Habits Instantly Undermine Credibility?
Failing to turn on your camera reduces credibility and rapport.
Poor lighting, bad backgrounds, and lack of personal presence deter audience connection.
13:12 -Why Do Technically Brilliant People Struggle to Communicate?
Intellectual prowess does not guarantee communication skills.
Using jargon, acronyms, or complex language alienates listeners.
Presenters should “keep it simple” so anyone can understand.
14:59 -What Are the Signs of Audience Disengagement, and How Can It Be Recovered?
Cameras turning off; lack of responses in chat.
Strategies include pausing intentionally, explicitly asking if everyone can hear, calling out names, revisiting chat questions, or using humor.
17:46 -How Is AI Changing Presentations and Communication?
AI is reshaping slide creation and providing avatars, but lacks human touch and relatability.
Overreliance can backfire if content isn’t personalized or “proofed.”
RESOURCES:
Learn more about Jeffrey Brandeis: LinkedIn
Enjoyed this podcast?
Want to lose credibility? Easy—just turn off your camera, hide behind slides, and use jargon or acronyms nobody understands. Audiences crave authenticity and simplicity.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Presentation and communication expert is a seasoned communication professional with decades of experience helping leaders and organizations deliver impactful presentations.
Their work focuses on transforming presentations from information-sharing exercises into powerful tools for influence, engagement, and trust-building.
They emphasize the importance of authentic storytelling, audience connection, and clear messaging in both in-person and virtual environments.

The post Jeffrey Brandeis, CEO and Founder of Engaging Webinars first appeared on TBCY.
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26min
June 20, 2026Laura Doman, Communication Strategist, on Building Authentic Influence
Laura Doman, Communication Strategist, on Building Authentic Influence
People buy trust before expertise
Confident, believable communication wins over dry delivery

Podcast

Overview

In this insightful episode, Laura Doman—a seasoned communication strategist—shares her expertise on how authentic presence and impactful communication outshine mere technical know-how. Whether you’re a professional seeking influence, a leader hoping to engage, or a young executive building your career, the episode offers actionable tips for everyone ready to elevate their presence, both on and off camera.
00:41 – Trust Wins Before Expertise
People buy trust before expertise
Confident, believable communication wins over dry delivery
Authentic connection trumps overloaded information
01:36 – Why Talented Professionals Get Overlooked
Delivery, not talent, holds professionals back
Over-reliance on slides, jargon, and rehearsed scripts
Genuine connection and care are often missing
02:15 – From Invisible to Unforgettable
Case study of a vice president who hid behind wordy slides
Reducing slides to images and key words revealed her engaging personality
Presence and movement converted her into a memorable communicator
03:09 – The Human Advantage in the AI Era
AI has made content abundant but authenticity rare
Human stories, emotions, and energy make us stand out
Emotional connection is craved over sterile, optimized output
04:00 – Defining True Executive Presence
Clarity and confidence, not just sounding important
Calm, believable demeanor under pressure
Warmth balanced with authority
04:28 – The Power of Actor-Driven Presence
It leverages human behavior and emotional subtext
It focuses on intention, storytelling, and believability
It goes beyond scripts and posture to foster genuine connection
06:08 – Three Zoom Habits That Build Credibility
Eyeline: Look into the camera, not at yourself or others
Vocal variety: Avoid flat, scripted delivery; use emphasis and pacing
Physical stillness: Calm presence signals leadership
07:21 – Can Presence Be Learned?
Presence is a trainable skill set, not just natural talent
Small adjustments can dramatically shift perception
Training is common among actors, broadcasters, and speakers
08:01 – Common Video Communication Mistakes
Striving for perfection and professionalism over authenticity
Over-scripting and memorizing result in soulless delivery
Emotional commitment is key—people want to hear your story
09:48 – Emotional Intelligence in Persuasion
Reading people and adapting in real time matters
Storytelling engages emotions and attention
Knowing when to pull back or build suspense is vital
10:44 – Introverts Can Shine On Camera Too
Presence is about connection, not loudness
Calm, intimate communication works well
Sincerity and speaking to one person, not an abstract audience
11:47 – High-Stakes Presentation Pitfalls
Overloading with data overwhelms audiences
Simplicity and memorable stories persuade better
Essential points and emotional impact last longer than technical details
13:22 – Balancing Authority with Warmth
Expertise needs to be balanced with human warmth
Vocal tone, eye contact, pausing, and conversational style are key
Strive for authenticity, not robotic precision
14:08 – Understanding the Power of Subtext
Subtext is the true intention behind words, sensed through energy, body, and vocal cues
Authentic alignment of message and body language boosts trust
Audiences are highly perceptive to incongruence
17:30 – Why Human Presence Still Matters
AI works well for transactions, but real influence demands human emotion and nuance
Authentic imperfection and vulnerability cannot be replicated by bots
Human presence will only rise in value as AI proliferates
RESOURCES:
Learn more about Laura Doman: LinkedIn
Enjoyed this podcast?
Feeling overlooked at work? It’s rarely because of the quality of your ideas. More often, hiding behind jargon, over-preparing, or sounding overly polished makes you forgettable.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people as we bring conversations with leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay informed and hear from emerging achievers and experts from around the world.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Laura Doman is a seasoned communication strategist who helps professionals and leaders build influence through authentic and impactful communication.
She specializes in executive presence, storytelling, and helping individuals communicate with confidence both on and off camera.
Laura believes that authentic presence and strong communication skills often matter more than technical expertise in driving leadership success and career growth.

The post Laura Doman, Communication Strategist, on Building Authentic Influence first appeared on TBCY.
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21min

FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 696 episodes available.