The Brand Called You

By tbcy.in

Converse with the brightest minds in the world of business and technology. Stay in the know as we talk to chief executives, high achievers, technology gurus across the world. Find out what is going to... more

· Business

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FAQs about The Brand Called You:

How many episodes does The Brand Called You have?

The podcast currently has 606 episodes available.

The Brand Called You episodes:

March 16, 2026Uma Subramanian, Founder of Limitless Leaders, on Elevating Tech Professionals
Uma Subramanian, Founder of Limitless Leaders, on Elevating Tech Professionals
Early inspiration from Think and Grow Rich
Leadership begins with leading oneself

Podcast

Overview

In this insightful episode, Uma Subramanian, founder of Limitless Leaders and former Microsoft leader, joins Ashutosh Garg to unpack the nuanced challenges and opportunities facing mid-career tech professionals.
The conversation is filled with practical wisdom on leadership, self-awareness, overcoming invisible barriers, and avoiding burnout.
Below are key moments from the episode, formatted as questions with bullet points summarizing the highlights.
01:00 – What defining moments shaped Uma’s understanding of leadership?
Early inspiration from Think and Grow Rich
Leadership begins with leading oneself
Realization at Microsoft: being a high performer doesn’t automatically mean being a leader
Leadership is intentionally built, not inherited
Importance of visibility, trust, and impact beyond results
04:35 – What prompted Uma to leave corporate life and start Limitless Leaders?
Experiences with negative leadership at a tech startup
Realization that great leaders elevate people, while poor leaders diminish them
A personal “limitless” mindset and belief that everyone can unlock their potential
Passion for helping others overcome limitations caused by confidence gaps and conditioning
07:56 – Why is the mid-career stage critical in leadership development (yet often overlooked)?
A shift from execution to influencing and cross-functional alignment
The need for new skills that were not previously rewarded
Importance of intentional awareness and upskilling
09:36 – What invisible barriers hold back high-performing tech professionals from leadership?
The belief that “work speaks for itself”
Leadership must be visible and experienced by others
The need to transition from heads-down execution to impactful presence
11:18 – How can leaders reframe imposter syndrome as growth rather than fear?
Imposter syndrome signals stepping into bigger roles
Reframing discomfort as a natural part of growth
Leveraging mentorship, coaching, and resources to ease transitions
13:25 – How do leaders consciously build trust when managing former peers?
Slowing down and re-establishing relationships
Letting go of past dynamics and the need for likability
Focusing on fairness, stability, and clear boundaries
15:14 – How does emotional intelligence help leaders handle conflict and tough conversations?
Shifting focus from oneself to others
Using curiosity and empathy to understand motivations
Finding win-win outcomes through open communication
16:25 – Why is communication a blind spot for technically brilliant leaders?
Technical professionals are rewarded for accuracy and precision
Leadership requires vision, influence, and alignment
Communication skills help leaders inspire and mobilize teams
RESOURCES:
Learn more about Uma Subramanian: LinkedIn
Enjoyed this podcast?
Reframing imposter syndrome:
See it as a signal that you are growing—not a reason to feel fear. Seek coaches, mentors, and allies to accelerate your transition.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Early inspiration from Think and Grow Rich
Leadership begins with leading oneself
Realization at Microsoft: being a high performer doesn’t automatically mean being a leader
Leadership is intentionally built, not inherited
Importance of visibility, trust, and impact beyond results

The post Uma Subramanian, Founder of Limitless Leaders, on Elevating Tech Professionals first appeared on TBCY.
...more
24min
March 16, 2026Uncorking Joy: Reinventing Life with Fabienne Jacquet
Uncorking Joy: Reinventing Life with Fabienne Jacquet
Observations on masculine vs. feminine energy in innovation
Discovering that real reinvention comes from self-discovery rather than running away from the past

Podcast

Overview

Lisa Lipkin kicks off the episode by sharing a personal story from 20 years ago when she first met Fabienne Jacquet at a conference in Nice, France. Fabienne’s iconic red shoes set the tone for her distinctive approach to life and innovation (00:08). Through their history and collaboration, Lisa introduces Fabienne’s career as an innovator, author, and founder of InnovEve.
01:46 – What sparked the idea for your new book?
Fabienne shares her journey from corporate innovation to personal reinvention.
Key reflections include:
Observations on masculine vs. feminine energy in innovation
Discovering that real reinvention comes from self-discovery rather than running away from the past
The symbolism behind “Champagne” and “Apple Pie” as icons of France and the United States
07:04 – How much of our past do we need to shed to find joy?
Fabienne explains that it is impossible to completely erase one’s past—you must learn to live with it.
She emphasizes:-
Acknowledging and integrating your past into your future
Building on strengths and passions rather than focusing on “fixing” yourself
11:05 – Is moving geographically similar to expatriation, even within the same country?
Fabienne discusses:-
Her move from New York to South Carolina
How different cultures reveal new aspects of our identity
Building new networks through shared interests and activities
Her reflections on what “home” truly means, especially for expatriates
14:51 – What American values does Fabienne appreciate most?
She highlights:-
Entrepreneurial energy and creative spirit
Openness, resilience, and willingness to improvise and learn from failure
The idea of “opportunity” as a defining aspect of American culture
Fabienne also reflects on contrasts with French culture and the importance of finding the environment that best aligns with your personal energy.
17:02 – What are the stages of Fabienne’s formula for starting anew?
Her framework includes:-
Identifying innate strengths — what you love and naturally do well
Recognizing aspirational strengths — abilities you admire and wish to develop
Eliminating activities that drain your energy
Revisiting childhood dreams to rediscover hidden passions
Combining these elements creatively through brainstorming
Learn more about Fabienne Jacquet: LinkedIn
Enjoyed this podcast?
Her new book, “Champagne & Apple Pie,” reveals how living across cultures can uncover your authentic self—sometimes for the very first time.
Expat life is not about escaping your past. Instead, it is about discovering who you truly are.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Observations on masculine vs. feminine energy in innovation
Discovering that real reinvention comes from self-discovery rather than running away from the past
The symbolism behind “Champagne” and “Apple Pie” as icons of France and the United States

The post Uncorking Joy: Reinventing Life with Fabienne Jacquet first appeared on TBCY.
...more
32min
March 14, 2026Dianne Chase, Principal & Founder of Chase Media
Dianne Chase, Principal & Founder of Chase Media
Broadcast journalism taught the power of stories over raw data.
Translating facts into engaging narratives.

Podcast

Overview

In this insightful episode of The Brand Called You, host Ashutosh Garg sits down with Dianne Chase, Principal and Founder of Chase Media and author of The 7 Cs of the New Communication Compass, to explore what leadership communication looks like in today’s rapidly evolving world. Here’s a blog-style recap of the episode, complete with key questions and insights.
01:16 What shaped Dianne Chase as a communicator?
Broadcast journalism taught the power of stories over raw data.
Translating facts into engaging narratives.
Expanding communication expertise from journalism to business, crisis management, and teaching.
02:35 How did a crisis shape Dianne’s view on authentic communication?
Responding to a manufacturing accident in a close-knit town.
The importance of compassion and genuine empathy in crisis situations.
Prioritizing people over productivity when facing challenges.
04:27 What do leaders, educators, and influencers share in communication?
Human-to-human connection is a universal success driver.
Communication skills translate across professional and personal relationships.
Building trust through authentic storytelling and shared values.
06:48 What does “future-forward success” mean in communication?
Using communication as a force for positive impact in business and society.
Having a purpose-centered “compass” beyond financial metrics.
Creating meaningful, value-driven change.
08:18 What are Dianne Chase’s 7 Cs of Communication?
Each “C” is explored with practical relevance, stories, and leadership insights
18:50 How do the 7 Cs help leaders navigate complexity and change?
They serve as a strategic “North Star” and diagnostic tool.
Problems can be reframed around collaboration, trust, and engagement.
21:09 What’s the role of human communication in the era of AI?
Values-based decision-making is irreplaceably human.
AI cannot replicate authenticity, empathy, or moral judgment.
Leaders face new risks and opportunities in communication during rapid technological shifts.
RESOURCES:
Learn more about Dianne Chase: LinkedIn
Enjoyed this podcast?
Community doesn’t happen by accident. Leaders must create safe environments where innovation and voice are welcomed—where it’s OK to fail, learn, and grow together.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Broadcast journalism taught the power of stories over raw data.
Translating facts into engaging narratives.
Expanding communication expertise from journalism to business, crisis management, and teaching.

The post Dianne Chase, Principal & Founder of Chase Media first appeared on TBCY.
...more
27min
March 14, 2026Salma Refass, Founder of Yadra & The Radical Commons
Salma Refass, Founder of Yadra & The Radical Commons
The profound impact of witnessing the 2008 economic crisis as an economics student.
Observing the failures of traditional economic models to explain real-world crises.

Podcast

Overview

In this compelling episode of “The Brand Called You,” host Ashutosh Garg engages in a deep-dive conversation with Salma Refass — researcher, artist, and educator — about challenging economic orthodoxies, making knowledge public, and rethinking how policy is designed for the real world.
Here’s what you’ll discover:
00:50 | What early experiences led Salma Refass to question the value-neutral framing of economics during her training?
The profound impact of witnessing the 2008 economic crisis as an economics student.
Observing the failures of traditional economic models to explain real-world crises.
The realization that ideological assumptions are often presented as “neutral” in economic education.
02:33 | Was there a specific moment when Salma Refass realized numbers alone could not capture social realities?
Personal stories from Madrid during the European sovereign debt crisis.
The disconnect between statistics (GDP, layoffs) and the visible human impact, including rising homelessness.
A critique of the overreliance on numbers and the selective stories they can tell.
05:12 | What does “extractive policy” look like in practice, and how does it affect citizens?
Citizens being treated as data points rather than political subjects.
Participation often being superficial, where data is extracted under the guise of public input.
The role of consultants and intermediaries in filtering and predetermining outcomes.
10:53 | Why does Salma Refass criticize the consulting-driven approach to policymaking?
The dominance of the “consulting industrial complex” in public policy.
Policy research becoming bureaucratic and disconnected from real impact.
The gap between public engagement rhetoric and actual citizen involvement.
The need to shift power: who defines problems, and whose knowledge counts.
10:56 | Why is complexity often used as a gatekeeping tool in policy and knowledge sharing?
Jargon and complexity are often used to protect professional authority.
Complexity narrows participation and fosters political exclusion.
The importance of making public knowledge accessible — not oversimplified.
12:08 | What inspired Salma Refass to launch the “Public Segment” podcast?
The realization that access to knowledge — not the absence of it — is the real gap.
The podcast’s aim: translating deep research into accessible discussions for public engagement.
Radical Commons as a platform to nurture alternative knowledge and solidarity.
14:04 | How does Salma Refass define “Radical Commons,” and why is imagination important for social change?
The power of imagination to make alternative futures possible.
How dominant capitalist realism limits our ability to envision systemic change.
Radical Commons as a space for nurturing alternative ways of living and organizing.
15:54 | How does dominant economic thinking restrict our ability to imagine alternative futures?
The naturalization of markets and rationality as “givens.”
Questioning markets’ inevitability and exploring values like reciprocity, care, and solidarity.
The call to democratize economics and bring these conversations to everyone.
RESOURCES:
Learn more about Salma Refass: LinkedIn
Enjoyed this podcast?
Why is “complexity” used as a gatekeeping tool? It’s simple: the idea that “only experts” can understand keeps circles tight, protects authority, and excludes the public — depoliticizing people who are told issues are “too complex” for them.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
The profound impact of witnessing the 2008 economic crisis as an economics student.
Observing the failures of traditional economic models to explain real-world crises.
The realization that ideological assumptions are often presented as “neutral” in economic education.

The post Salma Refass, Founder of Yadra & The Radical Commons first appeared on TBCY.
...more
27min
March 13, 2026JC Gaillard, Founder & CEO of Corix Partners: Rethinking Cybersecurity Leadership & Governance
JC Gaillard, Founder & CEO of Corix Partners: Rethinking Cybersecurity Leadership & Governance
JC Gaillard shares his early realization at Rabobank in 2000 that cybersecurity is less about technology and more about “how and by whom” security is executed.
Transformation is often blocked by governance and leadership challenges, not technical limitations.

Podcast

Overview

Cybersecurity is often perceived as merely a technical challenge. However, as JC Gaillard emphasizes in his insightful conversation with Ashutosh Garg, it encompasses leadership, governance, and business alignment. This episode explores common organizational pitfalls and highlights the strategic thinking necessary to safeguard businesses in an evolving threat landscape.
01:01 – Leadership & Governance Realization
JC Gaillard shares his early realization at Rabobank in 2000 that cybersecurity is less about technology and more about “how and by whom” security is executed.
Transformation is often blocked by governance and leadership challenges, not technical limitations.
02:46 – Founding Corix Partners
JC noticed a lack of guidance for CIOs and heads of risk/compliance in articulating cybersecurity strategies.
Even organizations with mature practices often struggled due to fragmented approaches.
Emphasizes learning from past mistakes over simply increasing investment.
05:23 – Real Cybersecurity Strategy vs. Paper Strategy
A real strategy addresses the “how” and “who,” not just the “what.”
Effective strategies break down silos and confront historical roadblocks.
Governance and execution are often more critical than technical fixes.
07:13 – Risk Appetite and Resilience
Risk appetite is often misunderstood; the focus should be on resilience and business protection.
Cyberattacks are inevitable, so planning for execution and recovery is essential.
08:38 – Board Misconceptions
Boards often misunderstand cybersecurity as purely a technical or compliance exercise.
True cybersecurity focuses on holistic resilience and restoring the business post-incident.
09:55 – Aligning Cybersecurity with Corporate Strategy
Genuine alignment requires visible ownership at the executive or board level.
Bottom-up approaches often fail due to CISOs lacking full business context.
12:20 – Reframing Boardroom Conversations
Discussions should move beyond fear and loss to collaborative, constructive narratives.
Advocates “listening” and servant leadership—building strategies with the business, not for it.
14:28 – From Blockers to Trusted Partners
Security leaders must actively listen to business needs and absorb organizational complexity.
Imposing security measures without engagement erodes trust.
15:51 – Signs of Disconnect
Frequent complaints about budget cuts signal misalignment and distrust.
Executives expect outcomes without micro-managing budgets; trust is key.
RESOURCES:
Learn more about JC Gaillard: LinkedIn
Enjoyed this podcast?
Big companies spend billions yet still stumble. JC Gaillard emphasizes that success comes from breaking silos, confronting roadblocks, and executing change effectively. Share your thoughts and spread these insights.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
JC Gaillard shares his early realization at Rabobank in 2000 that cybersecurity is less about technology and more about “how and by whom” security is executed.
Transformation is often blocked by governance and leadership challenges, not technical limitations.

The post JC Gaillard, Founder & CEO of Corix Partners: Rethinking Cybersecurity Leadership & Governance first appeared on TBCY.
...more
26min
March 13, 2026Vedika Agarwal, Founder & CEO of Yein Udaan, on Empowering Youth and Women in Urban Slums
Vedika Agarwal, Founder & CEO of Yein Udaan, on Empowering Youth and Women in Urban Slums
Sheltered upbringing and eye-opening experiences at age 18
Volunteering in a fishing community in South Mumbai

Podcast

Overview

In this inspiring episode of The Brand Called You, host Ashutosh Garg sits down with Vedika Agarwal, the passionate Founder & CEO of Yein Udaan, an organization dedicated to creating safe and transformative spaces for children, youth, and women in marginalized urban communities.
Dive into their conversation and explore how Vedika’s journey and experiences are creating tangible change on the ground.
00:52 — What personal experiences shaped Vedika’s understanding of inequality and access to education?
Sheltered upbringing and eye-opening experiences at age 18
Volunteering in a fishing community in South Mumbai
Impactful encounters with girls who worked from a young age instead of attending school
The realization of her purpose: supporting vulnerable children
02:13 — What is the meaning behind the name “Yein Udaan,” and why is it significant?
A fusion of Hindi (“Udaan,” meaning flight) and Tamil (“Yen,” meaning my/with me)
The name’s dual resonance across cultures and languages
A symbolic connection to Vedika’s work in Tamil Nadu
03:38 — What core problem was Yein Udaan founded to address?
A gap in safety for marginalized children after school hours
Risks they faced: unsafe home environments, hunger, and exposure to crime and violence
The importance of after-school community spaces as protective environments
05:14 — What challenges did Vedika encounter while building trust in the community?
Language barriers despite growing up in Chennai
Persistence in community engagement through daily presence and home visits
Overcoming skepticism and helping parents of first-generation learners find their voice
07:13 — How are safe spaces designed for children, youth, and women? Why is safety non-negotiable?
The essential need for safe, judgment-free spaces before any educational work can begin
The approach: emotional safety first, academic progress second
Community ripple effects, with mothers and youth also using these safe spaces
09:05 — What are the biggest misconceptions about urban slum communities?
Common stigmatization and stereotyping of children from marginalized backgrounds
The importance of recognizing the untapped potential in every child
10:26 — What patterns of resilience stand out among the women and youth?
The power of overcoming fear and breaking free from societal limitations
Role models emerging from the community and reinforcing collective belief
11:40 — Can you share a story of extraordinary resilience?
The journey of a girl who went from aspiring to be a housemaid to becoming a teacher in a privileged school
The multiplier effect of community role models inspiring hope
13:06 — How does Yein Udaan balance structured education with emotional and social learning?
Scheduled initiatives addressing academic, nutritional, and mental health needs
Flexibility to prioritize well-being over rigid curriculum structures
The role of counselors and family engagement in holistic development
RESOURCES:
Learn more about Vedika Agarwal: LinkedIn
Enjoyed this podcast?
Vedika Agarwal admits she didn’t realize her own privilege until the age of 18, when she volunteered in a fishing community in Mumbai. That’s where she saw children scaling fish at docks instead of attending school. At that moment, her life’s purpose became clear: helping vulnerable children.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Sheltered upbringing and eye-opening experiences at age 18
Volunteering in a fishing community in South Mumbai
Impactful encounters with girls who worked from a young age instead of attending school
The realization of her purpose: supporting vulnerable children

The post Vedika Agarwal, Founder & CEO of Yein Udaan, on Empowering Youth and Women in Urban Slums first appeared on TBCY.
...more
23min
March 12, 2026Indrajit Lahiri, Founder of Foodka & Pickle Solutions Pvt. Ltd
Indrajit Lahiri, Founder of Foodka & Pickle Solutions Pvt. Ltd
Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.

Podcast

Overview

Indrajit Lahiri, known as Foodka, joins Ashutosh Garg on The Brand Called You to share his multifaceted journey across IT, entrepreneurship, and the art of food storytelling. This episode delves into the philosophy of documenting food as a lens on culture, migration, and personal legacy.
00:59 – Connecting Corporate, IT, & Food Documentation
Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.
02:39 – Hospitality & Economics Shaping Food Narratives
Hospitality training enables Indrajit to bond with cooks and chefs, understanding culinary processes deeply. His economics background provides insight into the business side of food, helping him engage thoughtfully with entrepreneurs and restaurant owners.
04:11 – Story First, Food Second: Foodka’s Approach
Foodka traces the origins, evolution, and context of dishes rather than simply reviewing taste. Episodes focus on narrative journeys—like those of Kalighat Temple or the Murshidabad Nawabs—unpacking the cultural significance behind the food.
05:28 – Food as a Teacher of Identity
Food acts as a social leveler, breaking barriers between people regardless of background. The emphasis is on the stories of those who cook and serve, not just the food itself.
06:44 – Migration, Geography, & Indian Cuisine
Indian cuisine is highly diverse—every 50–100 kilometers, recipes and food stories change. Migration, geography, and local produce—like poppy seeds in Birbhum or fish in Bengal—deeply influence culinary practices.
09:23 – Preserving Disappearing Food Traditions
Traditional foods, such as dhakai porota and Malaiyo, are vanishing due to changing preferences and social media trends. Indrajit observes how practicality and digital appeal shape which foods survive.
11:01 – Balancing Honesty with Sensitivity
Indrajit avoids negative reviews that could harm small businesses. He highlights dishes that stand out and shares personal taste rather than judgment, supporting small family-run establishments.
13:00 – Thriving Amid Fast-Paced Trends
He prioritizes depth and longevity, likening Instagram to a sprint and YouTube to a marathon. Foodka values content with context and patience over fleeting trends.
14:25 – Common Mistakes by Food Entrepreneurs
Many lack clarity about their “why” for starting a food business. Without a clear purpose, even strong concepts struggle to endure in the competitive food industry.
15:55 – Writing vs. Video Storytelling
Writing allows creative freedom without time constraints; video requires concise storytelling. Blogs or books enable rich detail and reflection, while video demands succinct editing.
RESOURCES:
Learn more about Indrajit Lahiri: LinkedIn
Enjoyed this podcast?
Hospitality training helps him speak the secret language of chefs. Economics lets him decode the business side. Every slice of onion, every rupee spent—it’s all part of the bigger food story.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.

The post Indrajit Lahiri, Founder of Foodka & Pickle Solutions Pvt. Ltd first appeared on TBCY.
...more
24min
March 12, 2026Shifting Gears at Life’s Crossroads: Insights from Author Darryl “DJ” Heffline
Shifting Gears at Life’s Crossroads: Insights from Author Darryl “DJ” Heffline
Reflecting on a defining moment when he found himself “on the outside” of a company he helped build.
Realizing that dreams can sometimes end—and how that realization can trigger necessary personal transformation.

Podcast

Overview

In this episode of “The Brand Called You,” host Ashutosh Garg sits down with respected author Darryl “DJ” Heffline to explore insights from his book Shifting Gears in the Crossroads. Together, they discuss crucial inflection points in life and career, and how to navigate them for genuine growth and balance.
Below are the episode’s major highlights, framed as questions with direct references to where each topic is explored.
00:50 | What was the pivotal wake-up call that forced DJ to rethink his journey?
Reflecting on a defining moment when he found himself “on the outside” of a company he helped build.
Realizing that dreams can sometimes end—and how that realization can trigger necessary personal transformation.
01:47 | How does DJ describe crossroads and the choices they present in life?
Visualizing crossroads as life’s intersections, with signs pointing toward different paths.
Distinguishing between disruptions that require action and simple setbacks.
Understanding the importance of cognitive reframing during periods of transition.
02:55 | What lessons did DJ learn from a failed business partnership?
Recognizing his own resistance to change.
Explaining the four phases of transformation and the five essential steps for change.
Choosing forward thinking despite disappointment.
05:49 | Why do people resist change—even entrepreneurs?
A deeper look into the psychology behind resistance to change.
Understanding how pain can become a powerful motivator that eventually pushes people to act.
06:15 | How can we overcome inertia and the fear of change?
Breaking through comfort zones and limiting patterns.
DJ’s framework: recognize the crossroads, assess the situation, map the future, and make deliberate choices.
07:19 | How does momentum build after the first step toward change?
Gaining confidence and psychological safety once progress begins.
Comparing personal momentum to the scientific concept of inertia.
08:38 | Why does DJ emphasize four key pillars in life?
The reasoning behind focusing on four core areas of life.
Using the analogy of a Jenga tower—removing one pillar weakens the entire structure.
10:16 | Which life pillars are most often neglected?
How faith and fitness are frequently sidelined due to demanding schedules.
The unintended neglect of family despite good intentions.
12:11 | Can you create your own crossroads?
Setting a self-imposed decision point to drive change.
Evaluating dissatisfaction in the present and envisioning a better future.
13:32 | Why do people often choose the path of least resistance?
Exploring humanity’s natural tendency to avoid discomfort.
Insights from a metaphorical story in DJ’s book about the hidden costs of shortcuts.
RESOURCES:
Learn more about Darryl ‘DJ’ Heffline: LinkedIn
Enjoyed this podcast?
The hardest—and most freeing—part is detaching your identity from your role or title. Darryl “DJ” Heffline had to rediscover himself after loss.
Your job is what you do—not who you are.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

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Reflecting on a defining moment when he found himself “on the outside” of a company he helped build.
Realizing that dreams can sometimes end—and how that realization can trigger necessary personal transformation.

The post Shifting Gears at Life’s Crossroads: Insights from Author Darryl “DJ” Heffline first appeared on TBCY.
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26min
March 11, 2026Sophie Shah, Founder of Chronically Me: Empowering Patient Advocacy & Healthcare Innovation at 16
Sophie Shah, Founder of Chronically Me: Empowering Patient Advocacy & Healthcare Innovation at 16
Founder of Chronically Me: professional identity and passion
Patient advocate striving to bridge healthcare equity gaps

Podcast

Overview

In this inspiring episode of The Brand Called You podcast, host Ashutosh Garg interviews Sophie Shah, the 16-year-old founder of Chronically Me. From Los Angeles, Sophie shares her journey in healthcare, innovation, and patient advocacy—and how her lived experiences ignited a global movement for chronic illness equity.
01:00 – How do you introduce yourself and what’s central to your mission?
Founder of Chronically Me: professional identity and passion
Patient advocate striving to bridge healthcare equity gaps
Focus on fundraising, research, and social campaigns
01:47 – What personal experiences shaped your journey in healthcare?
Navigating the healthcare system with a “case that didn’t fit clinical definitions”
Turning to the online chronic illness community for answers
Realizing the need to amplify patient voices beyond clinical labels
03:05 – Which challenges led to the creation of Chronically Me?
Isolation of chronic illness patients from mainstream media and healthcare
Gaps in rigid clinical definitions and lack of community
The importance of centering patient experiences
05:29 – How did you build trust and encourage patients to share their stories?
Working closely with patients to ensure comfort and vulnerability
Demonstrating the ripple effect and power of storytelling
Developing a safe, supportive platform for sharing
06:18 – What design principles helped scale Chronically Me globally?
“Start with one” — focus on individualized impact before scaling
Mobilizing patients as ambassadors through youth programs
Building an international network and strong community engagement
07:29 – How do you maintain coherence and purpose across global ambassador networks?
Empowering ambassadors to become advocates
Encouraging outreach, app beta testing, and regular engagement
Sustaining momentum through demonstrated impact
08:42 – Leadership lessons from managing interns and fellows older than you?
Age is just a number in leadership
Building confidence and earning respect
Youth-driven change in established spaces
09:35 – What problem does the patient-centric mobile health app solve?
Administrative burdens faced by chronic illness patients
Features include symptom and pain tracking, habit monitoring, medication adherence, and comprehensive health reports
Empowering patients through data visibility and greater agency in their care
11:01 – What does ‘true equity’ in healthcare mean to Sophie?
Recognizing patients beyond diagnostic binaries
Addressing structural biases in care and insurance access
Reforming institutions to achieve real equity
RESOURCES:
Learn more about Sophie Shah: LinkedIn
Enjoyed this podcast?
After facing her own struggles navigating the healthcare system with a chronic illness, Sophie Shah realized she wasn’t alone. Her search for answers—and for community—led her to discover millions of stories just like hers.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Founder of Chronically Me: professional identity and passion
Patient advocate striving to bridge healthcare equity gaps
Focus on fundraising, research, and social campaigns

The post Sophie Shah, Founder of Chronically Me: Empowering Patient Advocacy & Healthcare Innovation at 16 first appeared on TBCY.
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20min
March 11, 2026Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author
Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author
Transitioned from operations into leadership through learning and development
Recognized the importance of understanding how people learn and what motivates them

Podcast

Overview

This insightful episode of The Brand Called You podcast features Keenan L. McBride, Founder of Virx-Leonatus (VX) Culture and author of VIRX-LEONATUS, in conversation with host Ashutosh Garg. Drawing on nearly 30 years of leadership experience, Keenan shares his philosophy on presence, leadership, and cultural transformation for modern organizations.
00:59: What Were the Defining Moments in Keenan’s Leadership Evolution?
Transitioned from operations into leadership through learning and development
Recognized the importance of understanding how people learn and what motivates them
Continuous curiosity drove his cultural thinking
02:10: What Early Career Challenge Shaped Keenan’s Approach?
Ran a training department without the official title or salary
Chose growth over bitterness, viewing the experience as “tuition”
Gained exposure to budgeting, networking, and cross-department collaboration
04:02: How Did Keenan’s Father Influence His Leadership Philosophy?
Emphasized presence, discipline, and consistency in leadership
Modeled commitment and work ethic across generations
05:36: Why Frame VX Culture as a Philosophy, Not a Method?
Leadership is about connecting with people, not merely following processes
VX Culture is built on five pillars: refinement of mind, elegance in expression, courtesy and charisma, confidence and command, and cultural appreciation
Authority is built through quiet strength and attraction, not domination
08:08: What Can Leaders Learn from the Lion?
Presence that commands respect without instilling fear
Leadership through “dominion”: caring for and supporting the team
09:38: How Does Restraint Amplify Authority?
Potential becomes a leadership tool—power is respected when not constantly exercised
Leaders should guide with presence rather than force
Effective leadership secures the team’s hands, heads, and hearts
11:29: What Mistakes Do Leaders Make in Setting Their Image?
Leaders must know the part, act the part, and look the part
Missing any pillar risks undermining credibility
Confidence should replace arrogance
13:06: Why Is Courtesy a Strategic Advantage Today?
Courtesy is the language of refinement
Demonstrating restraint under pressure builds trust and relationships
14:31: How Should Leaders Use Silence Effectively?
Become the “point of stillness” in the room
Listen before speaking to avoid groupthink
16:04: How Can Empathy Be Practiced Without Lowering Standards?
Approach people like art—seek to understand perspective and emotion
Empathy broadens a leader’s perspective and builds authentic connection
17:59: How Do Leaders Build Confidence Without Comparison?
Develop mastery of one’s craft while remaining open to learning
Express vulnerability to encourage collective growth
RESOURCES:
Learn more about Keenan L. McBride: LinkedIn
Enjoyed this podcast?
The biggest non-negotiable leadership standard:
“Presence is the silent introduction before words are spoken.”
How you show up often speaks louder than anything you say.
Share your thoughts in the comments and help spread these insights within your network.
Would you love to give us 5 stars? If yes, we’d greatly appreciate your review. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere. Stay in the know, and hear from emergent high achievers and experts.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Moj:http://bit.ly/3wOrmPv
Josh: http://bit.ly/3WWP0nB
Thanks for listening!

Profile
Transitioned from operations into leadership through learning and development
Recognized the importance of understanding how people learn and what motivates them
Continuous curiosity drove his cultural thinking

The post Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author first appeared on TBCY.
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25min

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The podcast currently has 606 episodes available.