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"So from my perspective, account-based advertising is a super efficient way to spend your marketing budget. You're essentially choosing to show ads to just the companies that mean the most to you." Mallory Lee

Mallory, a marketing automation junkie, runs Rev Ops at Terminus. Mallory comes from the world of marketing and performed many of the operational tasks around it. As Jeff says, her only hobby is work - she lives and breathes it and has an awesome view on current trends and a great take on ABM and what it takes to make it work.

Tune in to hear how Mallory is nailing it at Terminus with the right language, and surrounding their prospects with love in this awesome episode of The Revenue Architect.

Connect with Mallory: https://www.linkedin.com/in/mallorylee/ (https://www.linkedin.com/in/mallorylee/)

Connect with Jeff: https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30