ABM Insider

Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Randy Brasche, founder of adaptiveb2b.com and author of Some Assembly Required, a survival guide for B2B marketers, about the the state account-based marketing and how it has evolved since the pandemic. Randy also discusses some of the strategies and fall backs that marketing teams face when attempting hyper growth and why focusing on leads isn't the primary KPI for your go to market strategies.

Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Craig Conlee, Growth Strategist at Siemens, about the the state of PLG and SaaS businsesses, how you can scale your PLG into new markets and why an account-based marketing strategy with a keen focus on identifying your ICP can help you accelerate your growth.

Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Brandon Young, CMO of WeSpire, about the traits necessary to grow into a strong product marketer, what makes a good leader stand out from the team, how to effectively manage your marketing and team, and more.

Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Bill Odell, Founder of Odell Marketing, about fractional CMO, developing your startup marketing team, how to identify objectives and grow in your market.

Welcome to the second episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Kristen Ditsch, Director of Product Marketing at SGNL about Product Marketing thought leadership, the importance of developing an Ideal Customer Profile strategy, and how to grow and scale into new markets.

Welcome to the very first episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In the inaugural episode, Shira chats with Seagate Technology Senior Program Manager Dan Cafiero about his wide range of marketing and advertising experience, as well as some of the biggest lessons he's learned about how to be successful implementing account-based marketing for enterprises.