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ABM Talks: 5 Things You’ll Need For Your First ABM Campaign
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.
We'll be covering:
- Who you’ll need on board from the company
- Finding your sales partner
- Clearly outlining your ICP & the accounts your targeting
- Defining your success metrics
- What essential tools you’ll need
If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
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By xGrowth
5
11 ratings
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.
We'll be covering:
- Who you’ll need on board from the company
- Finding your sales partner
- Clearly outlining your ICP & the accounts your targeting
- Defining your success metrics
- What essential tools you’ll need
If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
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