<p>We sit down with Jacki Leahy, Revenue Operations Manager of LinkSquares. Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there's no shame in needing a VLookup refresher every now and then.</p>

We sit down with Jacki Leahy, Revenue Operations Manager of LinkSquares. Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there's no shame in needing a VLookup refresher every now and then.

ABM: The Method Behind the Madness

This podcast consists of two things: "intelligent businesses" and how to make businesses more intelligent.
Each episode, our host, Jessie Coan (Aberdeen's VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We'll also be featuring novel and exciting insights from our very own esteemed resident thought leaders.
Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

Business

Marketing

This podcast consists of two things: "intelligent businesses" and how to make businesses more intelligent. Each episode, our host, Jessie Coan (Aberdeen's VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We'll also be featuring novel and exciting insights from our very own esteemed resident thought leaders. Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

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ABM: The Method Behind the Madness

ABM: The Method Behind the Madness