On this episode of TIBS, we’re taking a step away from marketing automation and operations to chat with Daniel Waas about webinars. Tune in as we chat a bit about David Hasselhoff, and more importantly about webinar best practices — everything from key metrics to measure success, to getting folks to your event and keeping them engaged.

This week, we’re taking a study break and joining Andrew Mugford from Tyndale University to talk about how he uses data as an Admissions Marketing Analyst. Listen in as we review some academic use-cases, discuss how to leverage user experience with admin control, and adjust to the inquire-enroll marketing funnel.

We are joined by Han Wang, Sales Operations Director at Tufin as we discuss all things data. Whether it’s pipelines, tools, or high-level metrics, we hit all the major pain points businesses face when handling operations. Han’s vision for the future? A better data foundation.

We sit down with Jacki Leahy, Revenue Operations Manager of LinkSquares. Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then.

Leveraging technographic data is an already outdated approach — scraping job boards can only get you so far. What if there were a method to collect data that determined if a technology was not only installed, but actually used? Well, we’ve done just that. In our first TIBS mini-sode, we’re chatting with Aberdeen’s own Senior Data Analyst, Ben Cavicci about how he’s leveraged our massive data set to develop a new offering unlike anything else available in the Intent space: Behavioral Technographics

We’re excited to kick off a new season by chatting with Heidi Rawding from RapidMiner. Heidi uses data in a lot of different ways in her role as Sr. Director of Revenue Operations and she likes to say that her biology background gives her a bit of an edge when it comes to breaking down the effects of data and how we can use data to reduce noise for sales teams.

New host and Aberdeen's VP of Marketing, Jessie Coan shares what to expect for season 2 of TIBS

Predicting the future is nearly impossible - and yet, organizations attempt to do it all of the time. Forecasting in itself can be problematic and automation can only take us so far. In this week’s episode, Ronnie Rich of IBM joins us to discuss how organizations can improve the overall accuracy of their forecasting.

In this episode, Jeffrey Schnapp of metaLAB at Harvard discusses creative uses of AI and shares how to create compelling experiences.

Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. The traditional nature of events limits tracking capabilities while most follow-up interactions via email lack the extensive personalization or lead qualifications needed to see substantial ROI. As if this wasn’t bad enough, companies face the added complication of GDPR and other regulations around collecting personal information.