Matthew Grant discusses how to improve your customer experience strategy with Guillaume Cabane, VP of Growth at Drift. Listen as they explain how data and automation can be beneficial to buyers as well as Sales and Marketing professionals.  

Matt reviews Aberdeen's latest B2B buyer survey results with Mike O'Toole, President of Advertising and Marketing at PJA. The duo discuss the challenges B2B buyers are facing, the solutions that B2B marketers can provide, and what vendors can do to stand out in the crowd.

Kicking off the TIBS podcast and guest lineup is Aberdeen's very own, Mike Lock. Mike is the Senior Vice President of Research and Principal Analyst at Aberdeen and has been with us for over a decade. He oversees our research practice and is primarily knowledgeable in business intelligence and analytics. In this episode, Matthew Grant picks his brain about the evolution of business intelligence and the rise of embedded analytics and AI.