<p>Matt reviews Aberdeen's latest B2B buyer survey results with Mike O'Toole, President of Advertising and Marketing at PJA. The duo discuss the challenges B2B buyers are facing, the solutions that B2B marketers can provide, and what vendors can do to stand out in the crowd.</p>

Matt reviews Aberdeen's latest B2B buyer survey results with Mike O'Toole, President of Advertising and Marketing at PJA. The duo discuss the challenges B2B buyers are facing, the solutions that B2B marketers can provide, and what vendors can do to stand out in the crowd.

Discovering What B2B Buyers Want

This podcast consists of two things: "intelligent businesses" and how to make businesses more intelligent.
Each episode, our host, Jessie Coan (Aberdeen's VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We'll also be featuring novel and exciting insights from our very own esteemed resident thought leaders.
Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

Business

Marketing

This podcast consists of two things: "intelligent businesses" and how to make businesses more intelligent. Each episode, our host, Jessie Coan (Aberdeen's VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We'll also be featuring novel and exciting insights from our very own esteemed resident thought leaders. Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

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Discovering What B2B Buyers Want

Discovering What B2B Buyers Want