Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. The traditional nature of events limits tracking capabilities while most follow-up interactions via email lack the extensive personalization or lead qualifications needed to see substantial ROI. As if this wasn't bad enough, companies face the added complication of GDPR and other regulations around collecting personal information.

In this week's episode, Pete Gillett of Zuant joins us to discusses how to make event interactions more intelligent and more personalized with your data platform.

Pete Gillett is currently the CEO of Zuant, the go-to software platform that streamlines and standardizes data capture via an elegant and responsive native iOS app. Pete drives product development and client roll-outs across US corporations at Zuant and has four decades of experience in marketing and sales. Pete has also been the Managing Director at Marketpoint for nearly four decades. He has a degree from Middlesex University in Mechanical Engineering & Business Studies.