About Seth

Tribes - by Seth Godin (part 3 of 8)

'We need you to lead us'

Tribes is a book about the new world of small, connected, motivated groups that want to work together to create a movement. There are tribes everywhere, and they're all looking for leadership. You are a leader. We need you.

In this episode, we talk about initiative and fear. The benefits of leading a tribe are obvious, so the only thing holding us back is our own fear.

Grab a copy of the book from www.aboutseth.com/books or download a free copy of the eBook 'How to Sell a Book' that Seth wrote based on Tribes from www.aboutseth.com/free

Tribes - by Seth Godin (part 2 of 8)

'We need you to lead us'

Tribes is a book about the new world of small, connected, motivated groups that want to work together to create a movement. There are tribes everywhere, and they're all looking for leadership. You are a leader. We need you.

In this episode, we talk about the three characteristics a movement, the difference between a crowd and a tribe, the difference between managing and leading, and the three things you can do to improve the effectiveness of your tribe.

Grab a copy of the book from www.aboutseth.com/books or download a free copy of the eBook 'How to Sell a Book' that Seth wrote based on Tribes from www.aboutseth.com/free

Tribes - by Seth Godin (part 1 of 8)

'We need you to lead us'

 

Tribes is a book about the new world of small, connected, motivated groups that want to work together to create a movement. There are tribes everywhere, and they're all looking for leadership. You are a leader. We need you.

 

In this episode, we define a 'tribe' and a 'movement', and talk about the fact that there is more opportunity than ever before to find a tribe and lead it.

 

Grab a copy of the book from www.aboutseth.com/books or download a free copy of the eBook 'How to Sell a Book' that Seth wrote based on Tribes from www.aboutseth.com/free

How to Sell a Book - by Seth Godin

(Step 1 is the hard part)

 

This is a short, free little eBook based on Seth Godin's book Tribes. It's about leadership and the new way of marketing. If you want to sell a book (or an idea or a new product or a movement), then the first step is to sell one. Find one person who trusts you enough to buy a copy. If they go out and tell ten friends, you're probably onto something. But you don't get to Step 2 until you do Step 1.

 

Grad a free copy of 'How to Sell a Book' by Seth Godin at www.aboutseth.com/free or if grab the full book Tribes from www.aboutseth.com/books

Money For Nothing (and your clicks for free) - by Seth Godin

Or, the real title: 'Unique, Useful & Updated: Three Secrets to Web Traffic'

 

"It's not that difficult, but it takes some strategy to build web pages that attract traffic... not just today, but for a long time after they're built"

 

This short, free eBook by Seth Godin gives us the 'three secrets' to building a web pages that will continue to get web traffic long into the future. You can spend time and money and effort and focus trying to exploit all of the shortcuts to trick search engines into ranking you higher, but that doesn't last long. It takes work, but in the long run it's far more beneficial to be Unique, Useful and Updated.

 

Grab a free copy of 'Money For Nothing' from www.aboutseth.com/free or from this link here.

Who's There? - by Seth Godin

Seth Godin's Incomplete Guide to Blogs and the New Web

 

This is a free pdf Seth Godin produced in 2005. The ideas in this eBook are probably even more relevant today, and apply to blogs, podcasts, and other means of content production where your aim is to build an audience. Seth takes us through the four objective we should have and gives us four laws to follow with our blogs or podcasts.

 

Grab a free copy of 'Who's There?' for yourself at www.aboutseth.com/free or from this link here.

Knock Knock: Seth Godin's Incomplete Guide to Building a Website that Works

 

This free eBook was written in 2005, but like most Seth Godin works, it's more about the big picture and the overall ideas rather than the specific tools and technology, which means a lot of this is still very relevant today. Seth gets us to think about WHY we're making a website in the first place, then gives a step-by-step guide to creating a website that works. 

Step 1: Get Traffic

Step 2: Tell A Story

Step 3: Treat Different People Differently

Step 4: Test and Measure

 

A few other things:

 - choice is a bad thing

 - contact is a good thing

 - don't have any dead ends or error pages

 

You must be able to answer these three questions about every page on your site: who's there? what do you want them to do? how can you instantly tell them a persuasive story that makes them do it?

 

'Knock Knock' is a free eBook by Seth Godin, and you can download a free copy for yourself from www.aboutseth.com/free

This is Seth Godin's latest online course. It's all about powerful presentations. You can check out the course here: https://www.udemy.com/seth-godin-on-powerful-presentations/ 

 

Seth begins the course by saying: "This is a course about PowerPoint. Actually... it's not. It's a course about making change, and becoming more powerful in the way you use PowerPoint to influence the people around you". A third of this course talks about making your slides better, but the majority is about what happens before you even open up the program. You need to think about why you're making the presentation, who you're making it to, and what you hope to achieve well before you think about what your slides will look like.

 

You can also check out Seth's short, free eBook 'Really Bad PowerPoint' by visiting www.aboutseth.com/free

Really Bad PowerPoint (and how to avoid it) - by Seth Godin

 

Seth Godin suggests that a lot of our biggest mistakes in presentation happen before we even open PowerPoint. This is avery very short, free eBook that suggests we should take a look at the bigger picture and WHY we're doing a presentation before we start to think about WHAT we're going to include.

 

This is short, it's free, and well worth having a look at for yourself. Even though this was published in 2001 and there have been a lot of changes in tools and technology, this is still relevant. Get a copy for yourself at www.aboutseth.com/free or click here.

Poke The Box - by Seth Godin (part 6 of 6)

Seth Godin's 2015 book, Poke The Box, is a little book about taking initiative, about doing things differently, and ultimately, about STARTING. It's a powerful book that really challenges you to look at the world differently.

In this part of the summary, I talk about fear, asking, hubris, 'safe', 'go', and of course, starting.

Life is a buzzer box. Poke it and see what happens.

 

Grab a copy of the book at www.aboutseth.com/books or grab Seth's free resource, the Poke The Box Workbook, at www.aboutseth.com/free