November 23, 2015

ABP 009: Discover Instant Chemistry and Get Obsessed. A Conversation with Melissa Cassera

1 hour 10 minutes

Details: Are you ready for a fun [F-U-N] conversation that will, no doubt, make you laugh, inspire action and light you up?

Because that’s exactly what I did and felt while talking to this weeks podcast guest, Melissa Cassera.

I’ve been “obsessed” with Melissa for a good part of 2015, after being turned onto her incredible content and implementing some of her inspired FREE lessons, and signing up for her newsletter [and it is one that I always open]. Melissa is a media master and self-described “reluctant entrepreneur”, who left her career in PR, working with and for major corporations, to help people pursuing their own brand and businesses, fall in love with generating publicity and getting more sales [and have a blast doing it!]. Melissa is also passionately pursuing her love of writing screenplays and we get into the juicy details of when she started writing [and what..it’s pretty hilarious] as young girl and why she suddenly stopped and didn’t pick up writing again until the age of 35…it’s shocking!

Our lively, fun, insightful and oft-times hilarious conversation covers books, business, how where you begin isn’t where you end up, losing 20K [and bouncing back], influences, travel and why I think you should definitely get “Obsessed”. Let’s go dig in with Melissa.

Quote: “I’m a big fan of stepping away from what you do for a living to find inspiration in your other interests – it creates a beautiful balance.”

Topics Covered:

Starting with “when you were little, what did you want to be when you grew up?”

Melissa’s foray, in 5th grade, into steamy soap-opera writing [and not writing again for years. and why.]

How an authority figure [such as a teacher] giving critical and harsh feedback to you at a young age can affect your choices in life for years

Our shared interests: Books, movies, scary stuff = active imagination!

Melissa’s decision to get “a real job” and education, at the urging of her mom, escaping from her small town and becoming a PR professional for international corporations

How there is no “job security” in our current culture – the playing field has completely changed

Asking yourself if you want your bosses job. And what to do if you realize you don’t

Melissa being “the ultimate reluctant entrepreneur” and losing $20K her first year!

How she shifted her focus and found her sweet spot

Her uber-cool and focused course “Obsessed” [now open for 2016 enrollment]

Being multi-talented and her passion for screenwriting [and hints of what’s next!]

SHOWNOTES:

Melissa Cassera

Obsessed

The Swirl Effect

Follow Melissa

Instagram

SHARE: Please share with your friends, loved ones, co-workers for inspiration, exploration and actionable tips and lessons for YOUR balanced pursuit.

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By Michele Boyer