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Welcome to another episode of Absorb Cast! In this thought-provoking installment, join hosts Austin and Caitlyn as they delve into the intriguing world of client relationships. Strap in as they explore the age-old dilemma: should you focus on quick, one-off projects or invest in building long-term partnerships?

In this engaging discussion, Austin and Caitlyn analyze the pros and cons of both approaches, drawing from their extensive experience in the industry. They argue that while short-term projects may offer immediate gratification, it's the enduring partnerships that truly reap long-term rewards.

Whether you're a seasoned professional or just starting out in your career, this episode of Absorb Cast offers invaluable wisdom that will reshape your perspective on client relationships.

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In this episode, we're diving into the topic of digital marketing and the importance of investing in high-quality content.

With the rise of social media and smartphone cameras, it's easy to fall into the trap of thinking that "good enough" content is sufficient for digital marketing efforts. But as we'll discuss, this mindset can create a huge gap in the market for brands that want to stand out.

We'll discuss why investing in high-quality content is crucial for creating a strong brand image, building trust with customers, and ultimately driving sales.

Whether you're a small business owner or a marketing professional, this episode is for you. Tune in to Absorb Cast as we discuss why and when brands should invest in higher quality content for their digital marketing efforts, and learn how you can take your brand's digital presence to the next level.

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In this episode, we'll be exploring the topic of hourly billing and why creative entrepreneurs and freelancers should consider alternative pricing models, such as project-based pricing.

Our hosts, Caitlyn and Austin, share their personal experiences and insights on why hourly rates can be limiting and counterproductive for creative professionals, and why the project-based pricing model has been more successful for their agency. 

Whether you're a freelance writer, designer, photographer, or any other type of creative professional, this episode is for you. Join us as we explore why hourly rates may not be the best option for your business, and how you can adopt a more effective pricing strategy to grow your business and increase your income.

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In this episode, we have the pleasure of speaking with Jessica Cogswell, a seasoned creative executive with extensive experience working with leading brands such as Borderlands and Disney.

Jessica brings her wealth of knowledge and experience to the table as we discuss the importance of a positive culture for creative teams. She sheds light on how toxic workplaces can negatively impact the work that creatives deliver and the overall morale of the team.

Throughout the episode, Jessica shares personal stories from her career, including her time at both agencies and startups. She provides insights into how managers and executives can create a supportive and empowering work environment that allows creatives to thrive.

Whether you're a creative professional, manager, or executive, this episode is a must-listen for anyone looking to foster a positive work culture that drives success and innovation. So, tune in to Absorb Cast and join us as we explore the importance of a healthy workplace culture in the creative industry!

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We're going to talk about one of the most crucial elements of any business: its brand. Your brand is much more than just a logo or a tagline. It's the identity of your business - the sum of all the experiences and emotions that people associate with your company. Your brand encompasses everything from your company's values and mission to the way you communicate with your customers. In short, it's the cornerstone of your business. In this episode, we'll explore why having a strong brand is essential for your business's success, and how it can help you build trust with your customers, differentiate yourself from your competitors, and ultimately, drive growth. 

So whether you're a business owner looking to strengthen your brand or a marketing professional looking to help your clients build theirs, this episode is for you!

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We're going to explore the differences between working with big businesses versus small businesses as a marketing agency. As marketing professionals, we understand that each business has its unique needs and challenges, and the approach that works best for one might not be the right fit for another. Big businesses tend to have larger budgets and clear goals, and they expect their marketing agency to deliver results that align with their business objectives. On the other hand, small businesses are often more concerned about getting the most value for their money and may not fully understand what an agency can do for them. Despite these differences, both types of businesses present exciting opportunities for marketing agencies, and we'll be discussing the pros and cons of each in this episode. 

So, whether you're a marketing professional looking to expand your client base or a business owner looking to hire a marketing agency, this episode is for you!

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In this episode we talk about our wedding film and photography business, Memories by Absorb. We go over over how we grew it to be a full time gig and why we left the industry behind us in order to focus on the agency side of our business.

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