This is it. In the final installment of Abundant Vision Academy, Tom walks you through the moment every fundraiser has been building toward: making the ask, sitting in the silence, and knowing exactly what to do whether the donor says yes or no.
You'll hear why you should never fill the silence after you make the ask, how to negotiate when a donor pushes back on the amount, and how to structure a gift across multiple years to make a large commitment feel accessible. Tom also covers the two pockets every donor has, one liquid and one not, and why tapping only one of them means you're leaving money on the table.
Then Tom gets into the work that happens after the gift: the handwritten note, the CRM entry, the gift agreement, and the stewardship touches that make a donor feel known rather than managed. You'll hear the cautionary tale of the overzealous development officer who offered to take a donor grocery shopping, and why once a quarter is the right cadence for staying in touch without crossing a line.
The series closes with a reminder of why all of this matters. There are 22 million millionaires in the United States. The number one reason major donors give is that someone asked. The number one reason they don't is that nobody did. Now you know how to ask.
Looking for fundraising coaching? Check out www.abundantvision.net