In our first gifting session, Maya Erenberg, one of the co-founders over at CorporateGift.com, chats with us about why giving corporate gifts can really amp up those relationships.

During the episode we discussed:

• Corporate gifting is an effective way to enhance engagement, brand awareness, and relationships with clients and employees.
• Gifting technology has evolved to provide personalized and trackable gifting experiences.
• Consider the company culture, the ability to follow up on gifts, and the value of the gifts themselves.
• Unique and personalized gifts can make a lasting impression and create strong engagement.
• Gifting strategies for hard-to-reach decision makers include empowering others to gift on their behalf and offering a variety of high-value gift options.

You can listen to the other gifting episodes in the series below:

E8 - [Gifting Series] Alex Olley, co-founder of Reachdesk

E14 - [Gifting Series] - Gifting Summary with Kfir & Or

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We had the honor to host Joe McNeill, CRO at Influ2, to discuss with us how growth teams are leveraging this technology to better engage their prospects.

This was our first episode in English and more to come.

During this episode we discuss:

• What is Influ2 and who should use it?
• What has changed with their new version - Influ2 V2
• How Influ2 handles compliance (GDPR)
• How such a tool helps to build better Sales<>Marketing Alignment
• And much more.

Want to know Joe's favorite cocktail?

Wait until the end 🍹

[This episode is in English]

Hosted on Acast. See acast.com/privacy for more information.

It is no secret that Cato Networks is one of the fastest-growing companies on the Israeli tech scene.

This time we had the huge pleasure of speaking with Merav Keren, VP of Corporate & Field Marketing, about how they managed to build such a complex and advanced ABX machine.

During this episode, we discuss on:

• Merav's personal journey
• How to find the right GTM for your product
• B2B Brand campaigns (does it really work?!)
• Methods for prioritizing opportunities and intent
• What is needed in order to BREAK Sales/Marketing friction
• Powerful ABX tools you should be familiar with
• And much more

Want to know Tzvika's favorite cocktail?

Wait until the end 🍹

[This episode is in Hebrew]

Hosted on Acast. See acast.com/privacy for more information.

We will remember 2023 as the year hyper-growth B2B organizations became more efficient and focused on revenue.

That alone is a great opportunity for companies to re-evaluate their stack.

Our guest in this episode is Tzvika Avnery, one of the best B2B growth hackers in the Israeli market.

During this episode we discuss:

• Tzvika's personal journey
• How to build an affordable ABX using a startup budget
• Practical tips on how to better utilise Linkedin for ABX
• And much more

Want to know Tzvika's favorite cocktail?

Wait until the end 🍹

[This episode is in Hebrew]

Links:

https://www.linkedin.com/in/tzvikaavnery/

Some of the tools Tzvika has mentioned during the episode:

Apollo https://lnkd.in/dSD67JkZ

- תחליף ל Hunter.io או Lusha למציאת מיילים/מספרי טלפון

- תחליף לכלי ניהול סיילס ואוטריצ' כמו Outreach.io או salesloft

** Intent alerts

Bombora Surge® Alerts https://lnkd.in/dy6hJP22

** Linkedin Automation (outreach/engagement)

Expandi http://bit.ly/2HqHBs9

Hosted on Acast. See acast.com/privacy for more information.

B2B organizations utilizing ABM/ABX programs as part of their GTM strategy may face difficulties when it comes to maintaining accurate contact and lead information which can lead to cross-company inefficiency.

In this podcast, Din Golan, Co-Founder & CEO at Intail.ai, will share his expertise on how to keep your contacts & lead job record data up-to-date in your CRM.

During this episode we discuss:

• The importance of data accuracy for B2B companies.
• Contact tracking and data extraction.
• Practical tips on how to turn clients' and prospects' job changes into new opportunities and pipeline.
• And much more.

Want to know Din’s favorite cocktail?

Wait until the end 🍹

[This episode is in Hebrew]

Hosted on Acast. See acast.com/privacy for more information.

Meet Shahar Fleischer, our second guest, Sr. Director of Growth & ABX at Papaya Global.

In our second podcast, Shahar will impart his extensive knowledge and experience, shedding light on the key aspects of executing a successful ABX program, assembling the perfect team, and seamlessly implementing these strategies within any company.

Shahar shared the challenges he encountered along the way, with a particular focus on effectively scaling the process and establishing accurate reporting mechanisms.

Wanna know his favorite cocktail?

Wait until the end 🍹

[This episode is in Hebrew]

Hosted on Acast. See acast.com/privacy for more information.

Woohoo!

The ABX&Cocktails podcast will cover everything ABX, including strategies, tools, tactics, success stories, and failures that we can all learn from. 

Our first guest is Yaron Saghiv, CMO at UVeye. 

Yaron shares his personal entrepreneurship journey, the US automotive industry, and the tactics he used to build relationships with the most important players as part of their GTM quest.

Wanna know what his favorite cocktails are???

[This episode is in Hebrew]

Wait until the end 🍹

Links:

https://www.uveye.com/

https://www.linkedin.com/in/yaron-saghiv-58210143/

Join the ABX community in Facebook

Hosted on Acast. See acast.com/privacy for more information.