LISTEN > ACprimetime Radio & ACprimetime.com tracks the Re-invention of Atlantic City. Sometimes we take a look at our coastal neighbors along the South Jersey shore. Some towns compete with each other, some are in the same boat as AC, some are directly affected by what happens in AC. Ventnor, Margate, Ocean City…..and even way down there in Wildwood…. a community that never got fat n happy….and lazy…..relying on casino gaming cash flow…. like Atlantic City did.
Wildwood.... the Beach Concert King?
Could Wildwood leap frog Atlantic City as the Summertime beach concert king? Wildwood in now in direct competition .. more than ever… with Atlantic City for the most popular shows.
Compare the Wildwood promoter concert deal... with the concert deal that AC puts together with their promoter; Live Nation.
In Wildwood, the concert promoter ponies up the cash to produce the show and guarantees it won't be a money loser.
In Atlantic City, the concert promoter collects all kinds of big money upfront. The city then has to climb out of the hole.
Deal Atlantic City did with their concert promoter. Yuk.
Some say the 2016 Atlantic City beach concerts season was disappointing. No kidding. Late announcements, too early & wrong announcements by the Mayor (Toby Keith), questionable ticket sales for Jimmy Buffett, free tix giveaways to fill the beach, lack-luster shows….like Blink-182. No re-entry privileges for those who bought a ticket….meaning…concert goers can’t buy stuff on the Boardwalk. Geez. Boosting local business was the main reason for having these beach concerts.
But look at Wildwood. What a comeback they’ve made over the years. We LOVED Wildwood in the late 70s, 80’s & 90’s. But by the year 2000….we avoided it like the plague. Wildwood was run down. It was kinda creepy on the boardwalk back then. But boy, how times have changed. Wildwood got it’s act together.
Wildwood had, and still has big challenges....a monstrous and always growing beach…and a much longer drive…with stop & go traffic from Philly, NY & North Jersey. Instead of moaning, they invested in their Convention Center and year round events. WW embraced their cool RETRO motels. They invested in the latest amusements & thrill rides. See: Morey's Pier.
Kenny Chesney did a Wildwood beach concert in 2012, Tim McGraw performed during the July 4 weekend this past summer.
Wildwood has a history of big name concerts….back in the 70’s: Elton John, Alice Cooper, David Cassidy, Black Sabbath, Cinderella and Kiss.
Recently, BEACH GLOW; a DJ focused festival, attracted thousands to Wildwood. But did you know...Atlantic City cancelled a BEACH GLOW event this past summer. Our best guess is that Caesars / Ballys didn’t want all those millennials….in front of their buildings on the beach. Maybe the 20 & 30 somethings would be dancing, drinking, eating….on the beach all day & night…..and NOT playing blackjack or slot machines inside of Caesars?
Wildwood doing deal with concert promoter; Beach Ball LLC. Atlantic City watches in amazement.
They’ll bring at least three beach concerts to Wildwood each of the next 3 summers. Most will be country and rock performers. They draw the biggest crowds. Attendance for each concert could be 30,000 to 70,000.
Beach Ball LLC will:
* Finance the concerts. Providing upfront money
* Handle sales of alcohol
* Pay Wildwood $20,000 for each concert
* Pay Wildwood $1 for each ticket sold
* Pay for all municipal services, police and cleanup
* Guarantee at least 5,