In this episode, Michelle and I get into why research matters, how to get into it, and why good evidence gives us a full academic boner.

We also unpack one of our favourite moments: the man on Instagram who confidently told Michelle she “hadn’t read the study”… the study she literally wrote.

And a reminder for the people at the back: having a PhD doesn’t mean you know everything. A PhD is hyper-focused research in one area — not a universal licence to speak on every topic (especially not to the author of the study you're criticising).

Plus, we open up opportunities for coaches to speak at our March 2026 event. If you love evidence, nuance and a bit of academic chaos, this one’s for you.