Join Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, in this quick-hitting episode as he breaks down the anatomy of an effective offer using his proven E3 framework - Easy to Understand, Easy to Try, and Easy to Buy.

Kenan shares why founders often get stuck in their own heads, assuming their audience already “gets it”, and what to do instead. He dives into how to simplify complex offers, create low-friction entry points, and structure messaging that works for multiple decision-makers - especially in B2B sales environments.

Whether you’re building a new go-to-market motion or refining your pitch for enterprise buyers, this episode gives you a clear playbook to make your offer click. Plus, stick around for a bonus Tactic Technique of the Week to implement right away.

If you’re a founder, marketer, or sales leader looking to boost conversions and clarify your message - this one’s for you.

Be sure to like, subscribe, and leave a comment!

Schedule with Kenan: https://meetings.hubspot.com/sellerant/pipeline-review-and-action-plan

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder & CGO of Sellerant

Time Stamps:

(00:00 - 00:42) Intro

(00:43 - 03:07) What is an E3 Offer?

(03:08 - 05:38) Being Easy to Understand

(05:39 - 07:01) Being Easy to Try

(07:02 - 09:27) Being Easy to Buy

(09:28 - 10:19) This Week’s Tactic Technique

(10:20 - 10:46) Closing