Welcome to Episode 7 of The Revenue Recipe.

In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.

They also cover budgeting for CRM setup, ensuring data security, and aligning your tech stack with your business model to drive long-term growth.

Whether you're launching a startup or scaling an established B2B company, this episode is packed with actionable advice.

Don't miss the 75% discount for qualified startups on HubSpot for Startups and insights on Sellerant’s Growth Hero onboarding program.

Tune in to Episode 7 of The Revenue Recipe and subscribe for more expert insights!

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:36) Intro to B2B Tech Stack

(00:37 - 01:18) Choosing the Right CRM

(01:19 - 02:41) Salesforce vs. HubSpot

(02:42 - 03:48) HubSpot & Inbound Marketing

(03:49 - 04:29) CRM Marketplace & Integrations

(04:30 - 06:19) CRM Selection Factors

(06:20 - 08:42) CRM Implementation Best Practices

(08:43 - 10:27) Risks of DIY CRM Setup

(10:28 - 13:07) CRM Pricing & Discounts

(13:08 - 14:49) Onboarding & Setup Costs

(14:50 - 16:16) Celerant & HubSpot

(16:17 - 18:26) CRM Data Security

(18:27 - 19:55) Ownership of Tech Stack

(19:56 - 21:24) Key Takeaways and Closing

Welcome to episode 6 of The Revenue Recipe. In this episode, host Ben Wiggins sits down with Kenan Rappuchi, Founder and CEO of Sellerant, to discuss the foundational role of messaging in business success. Kenan explains why many companies struggle—not because they lack a great product, but because they fail to communicate their value effectively. He dives into the importance of crafting a clear, compelling core brand message and how businesses can refine their positioning to attract the right audience.

Ben and Kenan also break down Sellerant’s 11 Steps to Clarity, exploring how businesses can structure their messaging to resonate with customers at every touchpoint. From common missteps to practical strategies for implementation, this episode provides actionable insights for founders, marketers, and business leaders looking to sharpen their brand communication.

Tune in to Episode 6 of The Revenue Recipe and discover how to create messaging that drives growth and engagement. Be sure to like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/ 

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:40) Introduction

(00:41 - 02:45) Skills Over Strategy

(02:46 - 06:27) Why Business Struggle

(06:28 - 10:32) Common Missteps

(10:33 - 16:52) The Founder’s Conversation

(16:53 - 22:54) The Dos and Don’ts of Implementation

(22:55 - 23:26) Closing

Welcome to Episode 5 of The Revenue Recipe! In this episode Ben Wiggins chats with Kenan Rappuchi, about Ideal Customer Profiles and their importance to business.

They discuss in detail how to build the Ideal Customer Profile, breaking it down in understandable terms. They dive into the growing world of generative AI and how business owners can use AI to their advantage when building ICP’S. In this episode you’ll also learn  the importance of understanding your audience and how you accomplish that.

This episode is all about understanding the people around you and how you can use that to benefit your business and your leadership.

Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 5 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi

Time Stamps & Show Notes: 

[00:00 - 1:35]: Introduction

[1:36 - 6:52]: Defining and discussing Ideal Customer Profile

[6:53 -11:25]: Using AI to understand customers 

[11:26 - 16:12]: Building out ICP’S

[16:13 - 20:45] Differentiating different dynamics 

[20:46 - 23:10]: One thing a business owner should know about their Ideal Customer Profile 

[23:11 - 28:00]: Managing dynamics and personalities within a company 

[28:01 - 28:35]: Knowing your audience through data 

[28:36 - 31:35]: What comes after knowing the ICP 

[31:36 - 32:31]: Evolution in business 

[32:32 - 32:54]: Outro

Click here to learn how to maximize your go-to-market strategy: https://pages.sellerant.com/rrp-hubspot-systems

Welcome to episode 4 of The Revenue Recipe! In this episode, host Ben Wiggins sits down with Kenan Rappuchi to explore the rapidly evolving landscape of go-to-market strategies in the age of AI. They dive into how artificial intelligence and organic intelligence must work in tandem to create effective modern GTM approaches. Kenan breaks down why traditional marketing roles are changing, why SDRs might need to pivot, and how startups and small businesses can leverage AI to compete with larger companies—without massive budgets or teams.

You'll get actionable insights on choosing the right tech stack, understanding the difference between generative and agentic AI, and how to maintain high-quality data for meaningful customer interactions. This episode is essential listening for founders, business leaders, and growth strategists looking to stay ahead in an AI-powered business landscape.

To learn more about Sellerant, visit: https://sellerant.com/

Host: Ben Wiggins 

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps: 

(00:00 - 01:09) Introduction 

(01:10 - 05:09) Evolution of Go-to-Market Strategies 

(05:10 - 10:09) AI's Role in Modern GTM 

(10:10 - 14:49) Quality Data and Digital Experiences 

(14:50 - 18:39) Human Expertise in the AI Era 

(18:40 - 21:09) Practical Implementation for Startups 

(21:10 - 23:49) Understanding Your Target Audience 

(23:50 - 26:00) Key Takeaways and Closing

Welcome to episode 3 of The Revenue Recipe. In this episode, host Ben Wiggins is joined by Kenan Rappuchi, Founder and CEO of Sellerant, to dive into the third pillar of Sellerant’s growth model: skills. Kenan shares a fundamental realization every business owner faces sooner or later—you can’t do it all.

To build a thriving and scalable business, you need a team of individuals with the right skills to support your systems and sales processes. Together, Kenan and Ben explore the kinds of employees you should prioritize hiring and provide actionable insights on how to master a discovery call. This episode is packed with practical advice to help you strengthen your team and fuel your company’s growth.

Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 3 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/

Welcome to episode two of the Revenue Recipe podcast! In this episode, Ben chats with Kenan Rappuchi about how to build the right systems to support your business strategy. 

They talk about why having the right tools, like CRMs (think HubSpot or Salesforce), is key for growth and how to make them work for you. You’ll also learn how to focus your messaging to connect with your audience without spamming them, plus tips on using lead scoring to make your sales process smoother. 

It’s all about working smarter, not harder – finding ways to save time, boost efficiency, and grow your business. Whether you're running a startup or a big business, this episode has practical advice to help you succeed. 

Hit play and check it out!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:46) Introduction

(00:41 - 07:22) What is Strategy?

(07:23 - 12:09) How to Think About Market

(12:10 - 18:02) Intentional Messaging

(18:03 - 23:40) What Holds Companies Back

(23:41 - 26:00) Message for Founders/Small Business Leaders

(26:01 - 29:49) Growth Services Company

(29:50 - 30:56) Closing

Welcome to Episode 1 of The Revenue Recipe! Host Ben Wiggins kicks off the series with Kenan Rappuchi, Founder and CEO of Sellerant, to explore the critical strategies that help startups and scaling businesses achieve exponential growth. Kenan shares actionable insights on identifying your best customers, crafting intentional messaging, and overcoming barriers to success.

From understanding your business's current stage to aligning sales and marketing efforts, this episode is packed with practical advice for founders and business leaders. Whether you’re just starting out or ready to scale, Kenan’s expertise provides a clear roadmap to help you reach your goals.

Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 1 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:40) Introduction

(00:41 - 07:22) What is Strategy?

(07:23 - 12:09) How to Think About Market

(12:10 - (18:02) Intentional Messaging

(18:03 - 23:40) What Holds Companies Back

(23:41 - 25:26) Message for Founders/Small Business Leaders

(25:27 - 25:44) Closing

Welcome to Episode 0 of The Revenue Recipe! Host Ben Wiggins kicks off the series with a conversation featuring Kenan Rappuchi, Founder and CEO of Sellerant. In this inaugural episode, Kenan shares his journey—from serving in the military and showcasing ambition early in his career to playing a key role in the dot-com boom and helping launch some of the largest tech companies. These experiences shaped his understanding of the critical growth pillars for any startup, and this podcast is here to guide you through those foundational elements.

Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 0 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:56) Introduction

(00:57 - 04:10) Kenan’s Background

(04:11 - 08:52) I Want Your Job

(08:53 - 13:32) Getting Involved in Tech

(13:33 - 17:42) Life is About to Change Again

(17:43 - 20:26) Nucleus of Startups

(20:27 - 25:01) .com Bust

(25:02 - 27:03) Starting Sellerant

(27:04 - 30:14) Growth Pillars

(30:15 - 30:40) Closing