Click here to learn how to maximize your go-to-market strategy: https://pages.sellerant.com/rrp-hubspot-systems

Welcome to episode 4 of The Revenue Recipe! In this episode, host Ben Wiggins sits down with Kenan Rappuchi to explore the rapidly evolving landscape of go-to-market strategies in the age of AI. They dive into how artificial intelligence and organic intelligence must work in tandem to create effective modern GTM approaches. Kenan breaks down why traditional marketing roles are changing, why SDRs might need to pivot, and how startups and small businesses can leverage AI to compete with larger companies—without massive budgets or teams.

You'll get actionable insights on choosing the right tech stack, understanding the difference between generative and agentic AI, and how to maintain high-quality data for meaningful customer interactions. This episode is essential listening for founders, business leaders, and growth strategists looking to stay ahead in an AI-powered business landscape.

To learn more about Sellerant, visit: https://sellerant.com/

Host: Ben Wiggins 

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps: 

(00:00 - 01:09) Introduction 

(01:10 - 05:09) Evolution of Go-to-Market Strategies 

(05:10 - 10:09) AI's Role in Modern GTM 

(10:10 - 14:49) Quality Data and Digital Experiences 

(14:50 - 18:39) Human Expertise in the AI Era 

(18:40 - 21:09) Practical Implementation for Startups 

(21:10 - 23:49) Understanding Your Target Audience 

(23:50 - 26:00) Key Takeaways and Closing