Welcome to Episode 5 of The Revenue Recipe! In this episode Ben Wiggins chats with Kenan Rappuchi, about Ideal Customer Profiles and their importance to business.

They discuss in detail how to build the Ideal Customer Profile, breaking it down in understandable terms. They dive into the growing world of generative AI and how business owners can use AI to their advantage when building ICP’S. In this episode you’ll also learn  the importance of understanding your audience and how you accomplish that.

This episode is all about understanding the people around you and how you can use that to benefit your business and your leadership.

Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 5 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi

Time Stamps & Show Notes: 

[00:00 - 1:35]: Introduction

[1:36 - 6:52]: Defining and discussing Ideal Customer Profile

[6:53 -11:25]: Using AI to understand customers 

[11:26 - 16:12]: Building out ICP’S

[16:13 - 20:45] Differentiating different dynamics 

[20:46 - 23:10]: One thing a business owner should know about their Ideal Customer Profile 

[23:11 - 28:00]: Managing dynamics and personalities within a company 

[28:01 - 28:35]: Knowing your audience through data 

[28:36 - 31:35]: What comes after knowing the ICP 

[31:36 - 32:31]: Evolution in business 

[32:32 - 32:54]: Outro