Welcome to episode two of the Revenue Recipe podcast! In this episode, Ben chats with Kenan Rappuchi about how to build the right systems to support your business strategy. 

They talk about why having the right tools, like CRMs (think HubSpot or Salesforce), is key for growth and how to make them work for you. You’ll also learn how to focus your messaging to connect with your audience without spamming them, plus tips on using lead scoring to make your sales process smoother. 

It’s all about working smarter, not harder – finding ways to save time, boost efficiency, and grow your business. Whether you're running a startup or a big business, this episode has practical advice to help you succeed. 

Hit play and check it out!

To learn more about Sellerant, visit: https://sellerant.com/     

Host: Ben Wiggins

Guest: Kenan Rappuchi, Founder and CEO of Sellerant

Time Stamps & Show Notes: 

(00:00 - 00:46) Introduction

(00:41 - 07:22) What is Strategy?

(07:23 - 12:09) How to Think About Market

(12:10 - 18:02) Intentional Messaging

(18:03 - 23:40) What Holds Companies Back

(23:41 - 26:00) Message for Founders/Small Business Leaders

(26:01 - 29:49) Growth Services Company

(29:50 - 30:56) Closing